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10 strategies and tactics for Marketer

What is Marketer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketer strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketer strategy examples

You will find in the next section many different Marketer tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
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Strategies and tactics for generating leads effectively

  • ⛳️ Strategy 1: Optimise your website for lead conversion

    • Ensure your website has a clear and compelling call-to-action
    • Create dedicated landing pages for specific offers or campaigns
    • Implement A/B testing to refine website elements for better conversion
    • Include contact forms on all key pages of your website
    • Improve page loading speed to decrease bounce rates
    • Add testimonials and case studies to build trust and credibility
    • Utilise live chat tools to engage visitors in real-time
    • Include exit-intent popups to capture departing visitors' information
    • Optimise the website for mobile devices
    • Incorporate analytics to track visitor behaviour and conversions

  • ⛳️ Strategy 2: Leverage content marketing

    • Create valuable, in-depth blog posts tailored to your target audience
    • Use lead magnets like eBooks, whitepapers, or checklists to capture leads
    • Regularly update and promote evergreen content
    • Utilise SEO best practices to increase content visibility
    • Promote content via social media channels
    • Collaborate with industry influencers for guest posts
    • Repurpose popular content into different formats like videos or infographics
    • Host webinars to engage audiences and capture leads
    • Publish customer success stories demonstrating tangible results
    • Utilise gated content to capture audience details

  • ⛳️ Strategy 3: Implement a targeted email marketing campaign

    • Segment your email list based on customer demographics and behavior
    • Craft personalised and engaging email content
    • Create a series of automated drip campaigns to nurture leads
    • Use attention-grabbing subject lines to improve open rates
    • Include strong, clear calls-to-action within emails
    • Utilise customer testimonials and case studies in email content
    • Monitor and analyse email campaign metrics to refine strategies
    • Offer exclusive deals or promotions to incentivise engagement
    • Integrate social sharing buttons in emails
    • Regularly clean and update your email list to maintain quality
lead-generationconversion-optimizationcontent-marketerseo-specialistmarketing-teamweb-development-team
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Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
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Strategies and tactics for monetising a food blog

  • ⛳️ Strategy 1: Develop sponsored content partnerships

    • Identify potential food brands and companies that align with your blog's niche
    • Create a media kit detailing your blog traffic, audience demographics, and engagement rates
    • Reach out to brands with a tailored pitch highlighting the benefits of collaboration
    • Negotiate terms for sponsored posts, ensuring alignment with your brand values
    • Incorporate brand messaging authentically within your content
    • Provide analytics and feedback to brands after sponsored content goes live
    • Offer package deals that include blog posts, social media shoutouts, and email mentions
    • Keep track of income generated from sponsored content for future reference
    • Utilise feedback from partners to improve next proposals
    • Maintain relationships with brands for repeat collaborations

  • ⛳️ Strategy 2: Implement affiliate marketing

    • Research and sign up for affiliate programmes relevant to your blog's focus
    • Create dedicated sections on your blog for affiliate links or products
    • Write product review posts including affiliate links, ensuring transparency with readers
    • Use a plugin to manage and track affiliate links across your blog
    • Analyse top-performing content to identify opportunities for affiliate link placement
    • Regularly update affiliate links to include using current deals or promotions
    • Promote affiliate content through email newsletters to your subscriber list
    • Enhance SEO to improve visibility of posts with affiliate links
    • Join affiliate marketing communities to stay informed on best practices
    • Monitor affiliate earnings and optimise strategies for increased revenue

  • ⛳️ Strategy 3: Offer exclusive membership or subscriptions

    • Identify unique content that can be turned into exclusive offerings for members
    • Use a subscription platform to manage memberships and payments
    • Create tiered membership levels with different benefits and pricing
    • Develop a launch campaign to promote the new membership or subscription programme
    • Regularly update and inform members of exclusive content, recipes, or events
    • Organise live cooking demonstrations or Q&A sessions for subscribers
    • Offer downloadable content such as e-books or meal plans as subscriber incentives
    • Provide a community platform for members to interact and exchange ideas
    • Collect feedback from subscribers to improve the membership offering
    • Analyse subscriber retention rates and adapt strategies to increase renewal
sponsored-contentaffiliate-marketingcontent-creatormarketerpartnership-developmentsales-and-promotion
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Strategies and tactics for implementing strategies for marketing high-quality cocoa

  • ⛳️ Strategy 1: Conduct market research

    • Identify target market segments for each type of cocoa
    • Analyze competitors' offerings and pricing structures
    • Assess consumer preferences and trends in the cocoa industry
    • Identify potential regulatory challenges in different markets
    • Establish quality benchmarks based on market expectations
    • Determine premium attributes valued by customers
    • Map out distribution channels most accessed by target markets
    • Evaluate existing customer satisfaction levels and feedback
    • Perform a SWOT analysis for the cocoa products
    • Identify emerging markets with growing demand for quality cocoa

  • ⛳️ Strategy 2: Optimise production and quality control

    • Set up strict quality control procedures at every stage of production
    • Establish a training program for staff on quality standards
    • Implement advanced technology for sorting and grading cocoa beans
    • Develop a comprehensive supply chain management plan
    • Create partnerships with other quality-focused suppliers
    • Regularly audit production processes to ensure compliance
    • Implement an efficient traceability system for raw materials
    • Introduce sustainability practices in the production process
    • Ensure compliance with all relevant industry certifications
    • Monitor and adjust production processes to yield premium quality

  • ⛳️ Strategy 3: Enhance marketing and sales efforts

    • Develop a unique selling proposition for each cocoa type
    • Create branding materials that highlight quality and standards
    • Establish partnerships with chocolate makers and artisan producers
    • Attend trade shows and industry events to showcase products
    • Utilise social media to build a reputation for quality
    • Offer samples to potential clients to demonstrate excellence
    • Create customer loyalty programs to retain high-value clients
    • Collaborate with influencers in the food and beverage industry
    • Develop export strategies tailored to international markets
    • Invest in online marketing and an e-commerce platform
marketingqualitymarketerquality-control-specialistresearch-and-developmentsales-and-marketing
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Strategies and tactics for improving the reachability and performance of an FMCG HoReCa website

  • ⛳️ Strategy 1: Optimise website content for SEO

    • Conduct keyword research to identify the most relevant keywords for the FMCG HoReCa sector
    • Incorporate identified keywords naturally into website content, titles, and meta descriptions
    • Create high-quality, informative, and engaging content that addresses the needs and queries of your target audience
    • Ensure website content is regularly updated to maintain relevance and freshness
    • Improve website loading speed by optimising images and utilising browser caching
    • Add internal links to connect related content within your website, enhancing user navigation and search engine indexing
    • Obtain backlinks from reputable sources within the industry to boost domain authority
    • Optimise your website for mobile users to ensure a seamless experience on all devices
    • Implement structured data markup to help search engines understand the content better
    • Utilise analytics tools to monitor traffic patterns and adjust SEO strategies accordingly

  • ⛳️ Strategy 2: Increase website traffic through targeted marketing

    • Identify and define your target audience based on demographics, behaviour, and preferences
    • Create targeted advertising campaigns on platforms like Google Ads and Facebook to reach potential customers
    • Collaborate with influencers in the FMCG and HoReCa sectors to reach a broader audience
    • Offer exclusive deals or special promotions on your website to attract visitors and encourage sharing
    • Utilise email marketing campaigns to engage with subscribers and drive them to your website
    • Launch a referral program to incentivise current users to bring in new visitors
    • Host webinars or live events that provide value and direct attendees to your website
    • Create a blog featuring industry insights and trends to position your website as a thought leader
    • Participate in online forums and communities related to HoReCa to share expertise and promote your website
    • Utilise retargeting ads to re-engage visitors who have shown interest in your website in the past

  • ⛳️ Strategy 3: Enhance social media engagement

    • Identify the most suitable social media platforms for the FMCG HoReCa audience
    • Develop a consistent posting schedule with engaging and visually appealing content
    • Create custom graphics and videos tailored to each platform to captivate your audience
    • Utilise social media analytics to understand which content resonates most with your audience
    • Engage with followers by responding to comments and messages promptly
    • Use hashtags strategically to increase visibility and attract new followers
    • Run social media contests or giveaways to encourage engagement and sharing
    • Collaborate with other brands or influencers by hosting joint campaigns or takeovers
    • Regularly share customer testimonials and user-generated content to build credibility
    • Implement paid social media advertising to reach a broader, targeted audience
seosocial-mediadigital-marketercontent-creatormarketing-teamseo-team
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Strategies and tactics for establishing Vintage Virtue as a Premier Online Thrifting Store

  • ⛳️ Strategy 1: Enhance your online presence

    • Design a visually appealing and user-friendly website
    • Utilise search engine optimisation techniques for better visibility
    • Leverage social media platforms to showcase new arrivals and promotions
    • Create engaging content such as blog posts about vintage fashion trends
    • Collaborate with fashion influencers for increased brand awareness
    • Encourage satisfied customers to leave reviews and testimonials
    • Run targeted online ads to reach potential thrifting enthusiasts
    • Build an email newsletter to update customers on new stock
    • Host virtual events or Instagram live sales with styling tips
    • Use analytics tools to track website traffic and adjust strategies accordingly

  • ⛳️ Strategy 2: Curate a desirable product range

    • Source vintage items from reputable suppliers or estates
    • Select fashion items that align with current style trends
    • Ensure all items are cleaned and in optimal condition
    • Provide detailed descriptions and measurements for each item
    • Implement a quality control system to maintain high standards
    • Include high-resolution images from multiple angles
    • Update inventory regularly to keep the collection fresh
    • Offer a range of sizes and styles to cater to diverse customers
    • Introduce limited edition collections for exclusivity
    • Gather customer feedback to refine the product selection

  • ⛳️ Strategy 3: Build a strong customer service and brand loyalty

    • Offer prompt and friendly customer service via chat, email, or phone
    • Implement an easy and transparent return policy
    • Provide free or discounted shipping for orders over a certain amount
    • Reward repeat customers with loyalty points or discounts
    • Introduce seasonal promotions and flash sales
    • Include personal handwritten thank you notes with each order
    • Create a community through a dedicated customer group or forum
    • Encourage customers to share their purchases using a unique hashtag
    • Conduct surveys to gather insights on customer satisfaction
    • Regularly review and improve customer service procedures
online-presencecustomer-loyaltydigital-marketerinfluencercustomer-service-teammarketing-team
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Strategies and tactics for selling management files through a website

  • ⛳️ Strategy 1: Develop high-quality management files

    • Research popular types of management files in demand
    • Create a list of essential templates and documents to develop
    • Use professional software to design polished and functional templates
    • Write clear and concise content for each file
    • Incorporate customisable elements for user convenience
    • Test each file to ensure functionality and ease of use
    • Gather feedback from a focus group to refine the files
    • Create a consistent format and style for all documents
    • Design cover pages and instruction guides for the files
    • Stay updated with industry trends to keep files relevant

  • ⛳️ Strategy 2: Build an effective sales platform

    • Choose a reliable website hosting service
    • Use a user-friendly website builder or hire a developer
    • Design a clean and professional website layout
    • Create separate pages for different categories of files
    • Add high-quality images and sample views of the files
    • Write compelling descriptions for each product
    • Integrate a secure payment system
    • Ensure the website is mobile-friendly
    • Implement an effective search and filter system
    • Regularly update the website with new products and features

  • ⛳️ Strategy 3: Market the management files effectively

    • Develop a comprehensive marketing plan
    • Utilise social media platforms to promote the files
    • Create and manage an email newsletter for updates and promotions
    • Engage in content marketing through blog posts and articles
    • Use search engine optimisation techniques to improve visibility
    • Run targeted ads on social media and search engines
    • Collaborate with influencers or industry experts for endorsements
    • Offer limited-time promotions and discounts
    • Encourage customer reviews and testimonials
    • Monitor and analyse marketing efforts to adjust strategies accordingly
management-fileswebsiteweb-developerdigital-marketercontent-creationmarketing
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Strategies and tactics for generating 1 million dollars per month with courses

  • ⛳️ Strategy 1: Broaden your audience

    • Identify target markets with potential for high enrolment
    • Invest in SEO to improve your website's search engine rankings
    • Create a compelling social media presence across various platforms
    • Develop partnerships with influencers in your niche
    • Utilise email marketing to nurture leads and encourage conversions
    • Offer free webinars or workshops to showcase your expertise
    • Run targeted paid advertising campaigns on platforms like Facebook and Google
    • Join and participate in online communities relevant to your courses
    • Attend industry events and network with potential clients
    • Create and share valuable content to establish authority in your field

  • ⛳️ Strategy 2: Enhance course value and experience

    • Offer personalised support and one-on-one consultations
    • Provide exclusive content and additional resources to students
    • Regularly update course material to reflect the latest trends and insights
    • Implement a user-friendly and engaging learning platform
    • Incorporate interactive elements such as quizzes and live Q&A sessions
    • Showcase testimonials and success stories from past students
    • Offer a money-back guarantee to reduce purchaser hesitation
    • Create a community for course participants to share experiences and tips
    • Provide certifications or accreditations upon course completion
    • Develop a referral programme to incentivise students to bring in new clients

  • ⛳️ Strategy 3: Optimise pricing and sales strategy

    • Analyse competitor pricing and market demand
    • Offer time-limited discounts or early bird pricing to incentivise quick purchases
    • Bundle courses together to provide more value and increase average purchase value
    • Implement a payment plan option to make high-ticket courses more accessible
    • Create urgency through limited-time offers or exclusive bonuses
    • Provide a clear value proposition that outlines the benefits of each course price point
    • Track and analyse sales data to identify and target your most profitable customer segments
    • Utilise retargeting ads to recapture leads who showed interest but did not purchase
    • Conduct regular A/B testing to optimise landing pages and sales funnels
    • Collaborate with industry experts to co-create premium courses with a higher price point
audiencerevenuemarketercourse-creatormarketing-teamsales-team
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Strategies and tactics for creating a Social Media Growth and Sales Strategy for Tedra Auto

  • ⛳️ Strategy 1: Engage with audience through diverse content

    • Conduct a competitor analysis to identify content gaps and opportunities
    • Develop a content calendar featuring posts about industry trends, FAQ, and client success stories
    • Create engaging visual content like videos, infographics, and animations showcasing automatic parking systems
    • Host live Q&A sessions on social media platforms to engage directly with the audience
    • Share customer testimonials and case studies to build trust and reliability
    • Collaborate with influencers in the automotive and technology sectors for broader reach
    • Utilise user-generated content by asking clients to share their Tedra Auto experiences
    • Run weekly themed content series to maintain audience interest and engagement
    • Utilise Instagram stories and reels for behind-the-scenes content and quick tips
    • Leverage social media analytics tools to track engagement and optimise content strategy

  • ⛳️ Strategy 2: Boost sales through targeted campaigns

    • Define clear KPIs and sales targets for the social media campaigns
    • Utilise Facebook and Instagram ads targeting businesses and real estate developers
    • Promote special offers and discounts through engaging visual content
    • Create landing pages aligned with social media campaigns to capture leads
    • Strengthen CRM efforts by following up on leads generated via social media
    • Offer exclusive webinars on the advantages of automated parking systems
    • Monitor ad performance and make data-driven adjustments to optimise ROI
    • Launch a content series on unsolved parking problems and how Tedra Auto can help
    • Engage potential clients with informative content on cost savings and efficiency improvements
    • Collaborate with complementary brands for co-promotional campaigns

  • ⛳️ Strategy 3: Strengthen brand identity and awareness

    • Revamp social media profiles with consistent branding and messaging
    • Share the brand story and values in a compelling video and pinned post
    • Design a unique hashtag for Tedra Auto to build brand community and recognition
    • Participate in industry-related social media groups and discussions
    • Regularly update followers on company milestones and achievements
    • Establish Tedra Auto as a thought leader by sharing expert insights and white papers
    • Encourage team members to become brand ambassadors by sharing company content
    • Organise social media contests and giveaways themed around automated parking efficiency
    • Ensure alignment between offline marketing activities and social media presence
    • Utilise chatbot features for customer inquiries to strengthen service experience
social-mediaengagementcontent-creatormarketing-strategistmarketing-teamsales-team
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How to track your Marketer strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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