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10 strategies and tactics for Quality

What is a Quality strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Quality strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

Building your own Quality strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Quality strategy examples

You'll find below a list of Quality tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for launching the Training Academy

⛳️ Strategy 1: Develop a comprehensive profile
- Compile a detailed professional bio
- List credentials, certifications, and awards
- Document training expertise areas
- Collect and include testimonials and case studies
- Design a professional logo and brand identity
- Arrange a professional photoshoot
- Publish the portfolio on the training institute's website
- Create printed materials with the portfolio
- Update the portfolio on social media profiles
- Maintain the portfolio by regularly adding new testimonials and achievements
⛳️ Strategy 2: Enhance online presence and engagement
- Develop a dedicated webpage on the training institute’s website
- Publish content regularly including articles, blog posts, and case studies
- Optimize the website for SEO
- Enhance LinkedIn profile and engage regularly
- Create and manage Instagram and Facebook accounts
- Launch a YouTube channel with training videos and webinars
- Use targeted ads on social media
- Implement Google Ads for increased reach
- Gather and publish customer reviews online
- Monitor and engage with audience feedback on social media
⛳️ Strategy 3: Expand networking and build strategic partnerships
- Schedule speaking engagements at industry events and conferences
- Organize workshops and webinars
- Collaborate with brands and organisations in Saudi Arabia
- Join relevant industry associations
- Reach out to HR professionals for potential collaborations
- Attend industry seminars and networking events
- Develop joint ventures with complementary training providers
- Establish partnerships with universities and colleges
- Engage in community events to increase visibility
- Form alliances with international training institutes

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Strategies and tactics for defining software quality KPIs

⛳️ Strategy 1: Identify key quality attributes
- Conduct a workshop with stakeholders to gather input on necessary quality attributes
- List out the most critical software quality attributes such as reliability, performance, maintainability, and usability
- Prioritise the quality attributes based on project requirements and stakeholder input
- Research standard definitions and measures for each selected quality attribute
- Create detailed descriptions for each quality attribute to ensure common understanding
- Consult industry standards and best practices for KPIs related to each quality attribute
- Engage with quality assurance (QA) experts to validate chosen attributes
- Document the chosen quality attributes and their definitions
- Share the documented attributes with the development and QA teams for feedback
- Incorporate feedback and finalise the list of key quality attributes
⛳️ Strategy 2: Build measurable KPIs
- Assign responsible team members for each quality attribute
- Define specific, measurable indicators for each quality attribute, such as error rate for reliability or page load time for performance
- Determine the ideal value range for each KPI to be considered acceptable
- Develop formulas or methods for calculating each KPI
- Identify tools and software that can automate KPI measurement and data collection
- Pilot the KPIs in a small, controlled environment to test feasibility
- Assess pilot results and adjust KPIs based on findings
- Create a standard template for KPI reporting
- Train the development and QA teams on how to measure and report the KPIs
- Implement an initial trial phase for the KPIs across the project
⛳️ Strategy 3: Monitor and refine KPIs
- Set up regular intervals for KPI data collection and reporting
- Develop a dashboard or reporting system for real-time KPI tracking
- Analyse collected KPI data to identify trends and areas for improvement
- Hold monthly review meetings with stakeholders to discuss KPI outcomes
- Adjust software development processes based on KPI insights
- Compare KPI data against industry benchmarks to gauge performance
- Solicit regular feedback from teams on KPI relevance and effectiveness
- Update KPIs periodically based on project evolution and feedback
- Document best practices and lessons learned from KPI implementation
- Create a success criteria for when a KPI needs to be re-evaluated or retired

quality-attributes measurable-indicators quality-assurance-(qa)-expert responsible-team-member development-team qa-team

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Strategies and tactics for delivering the best services

⛳️ Strategy 1: Enhance service quality
- Conduct regular training sessions for staff to ensure top-notch skills
- Implement a feedback system to continually improve services
- Set measurable performance standards and regularly review them
- Invest in state-of-the-art equipment and technology
- Establish a quality control team to monitor service delivery
- Create partnerships with top experts to bring in specialised knowledge
- Develop a mentorship programme to foster skill growth among employees
- Utilise data analytics to identify areas for service improvements
- Ensure clear and effective communication channels within the team
- Regularly update service protocols based on latest industry standards
⛳️ Strategy 2: Expand service locations
- Identify areas with high demand for your services
- Conduct market research to understand community needs
- Develop a strategic plan for opening new service locations
- Negotiate partnerships with local organisations and businesses
- Ensure new locations are equipped with the necessary resources
- Hire local talent to ensure community-oriented service delivery
- Market new locations to raise awareness and attract clientele
- Monitor the performance of new locations closely
- Implement a seamless IT system for all locations
- Engage with local leaders to build community trust and support
⛳️ Strategy 3: Enhance staff excellence
- Design a comprehensive onboarding programme for new hires
- Offer continuous professional development opportunities
- Recognise and reward outstanding employee performance
- Foster a positive work environment with open communication
- Survey staff regularly to gauge satisfaction and identify concerns
- Encourage cross-department collaboration and teamwork
- Provide wellness programmes to support staff health and wellbeing
- Involve staff in decision-making processes to enhance ownership
- Set clear career progression paths to motivate staff
- Host team-building activities to strengthen relationships among employees

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Strategies and tactics for growing service revenue 3x in 5 years

⛳️ Strategy 1: Expand customer base
- Conduct market research to identify new target audiences
- Develop and implement a targeted marketing campaign
- Offer promotions and discounts for first-time customers
- Create referral programmes to encourage existing customers to bring in new ones
- Attend industry trade shows and networking events
- Improve online presence through SEO and social media marketing
- Collaborate with complementary businesses for cross-promotions
- Solicit and act on customer feedback to improve services
- Launch a loyalty programme to retain customers
- Expand service offerings to appeal to a broader audience
⛳️ Strategy 2: Enhance service quality
- Invest in employee training and development
- Implement a robust customer feedback system
- Monitor and analyse service performance metrics
- Incorporate technology to streamline processes
- Offer customised service packages to meet diverse needs
- Set up a quality control team to ensure consistent service delivery
- Introduce a 24/7 customer support system
- Create comprehensive service manuals and protocols
- Regularly update and improve service offerings
- Reward employees who deliver exceptional service
⛳️ Strategy 3: Increase pricing strategically
- Conduct a competitive analysis to understand market pricing
- Introduce tiered pricing options to cater to different budgets
- Communicate value propositions clearly to justify price increases
- Offer premium services or add-ons for higher price points
- Implement a gradual pricing increase plan
- Use customer segmentation to tailor pricing strategies
- Offer bundled services at a discounted rate
- Monitor customer reactions and adjust pricing accordingly
- Leverage testimonials and case studies to demonstrate value
- Regularly review and adjust pricing based on market trends

customer-base service-quality marketing-specialist quality-control-manager customer-support pricing-analysis

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Strategies and tactics for measuring the quality assurance program for an airline

⛳️ Strategy 1: Conduct regular audits
- Schedule monthly internal audits
- Hire external auditors quarterly
- Check compliance with aviation safety regulations
- Review maintenance procedures and records
- Examine crew training and certification
- Assess passenger feedback for quality insights
- Identify and document non-conformance issues
- Generate detailed audit reports
- Hold meetings to discuss audit findings
- Implement corrective actions based on audit outcomes
⛳️ Strategy 2: Collect and analyse data
- Implement a data collection system for all operations
- Track flight performance metrics
- Monitor on-time departure and arrival rates
- Analyse in-flight incident reports
- Evaluate customer satisfaction surveys
- Use predictive analytics to foresee potential issues
- Identify trends in maintenance issues
- Compare data against industry benchmarks
- Regularly review quality scorecards
- Adjust quality assurance processes based on data insights
⛳️ Strategy 3: Engage and train staff
- Conduct regular quality assurance training sessions
- Develop an employee feedback system
- Encourage reporting of quality issues by staff
- Provide recognition for quality improvements
- Set up a quality assurance team
- Host workshops on best practices
- Distribute quality assurance manuals
- Promote a culture of continuous improvement
- Review and update training materials regularly
- Ensure all staff are aware of quality assurance goals

audits data-analysis quality-assurance-manager data-analyst audit-team training-and-development-team

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Strategies and tactics for becoming the chosen QSR in serving big value-driven pizza and perfect plates in targeted location

⛳️ Strategy 1: Enhance product quality
- Source high-quality ingredients to ensure superior taste and freshness
- Implement a consistent recipe training programme for chefs and staff
- Invest in state-of-the-art kitchen equipment to maintain high standards in food preparation
- Regularly review and update the menu to include customer favourites and new innovations
- Conduct monthly taste tests and quality checks with an internal team
- Gather customer feedback on product quality and make improvements based on the data
- Offer limited-time special editions to keep the menu exciting
- Develop partnerships with local producers for fresh and unique ingredients
- Train staff to ensure the highest hygiene standards are maintained
- Create a loyalty programme that rewards customers for repeat purchases, encouraging them to provide feedback
⛳️ Strategy 2: Improve customer experience
- Conduct customer satisfaction surveys to understand preferences and areas for improvement
- Design and implement a customer service training programme for all employee levels
- Maintain a clean and welcoming store environment at all times
- Implement an effective queue management system during peak hours
- Invest in comfortable seating and aesthetically appealing interior design
- Offer free Wi-Fi and charging stations to enhance in-store experience
- Create a children’s area with activities to attract families
- Provide clear and transparent displays of menu items and pricing
- Implement a feedback and complaint resolution mechanism to quickly address customer issues
- Encourage customers to leave reviews on social media and review platforms, actively responding to them
⛳️ Strategy 3: Boost marketing and outreach
- Develop a targeted marketing strategy focused on local demographics
- Use social media platforms to engage with the community and share promotions
- Collaborate with local influencers and food bloggers to promote products
- Offer promotional deals and discounts during the opening months
- Host community events and sponsor local activities to build brand presence
- Implement a referral programme that rewards customers for bringing in new patrons
- Utilise local newspapers and radio stations for advertisement
- Develop a visually appealing and informative website with online ordering capabilities
- Offer special discounts for students and senior citizens to attract diverse age groups
- Create a mobile app for easier customer engagement and loyalty programme integration

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Strategies and tactics for improving automation test coverage

⛳️ Strategy 1: Perform a thorough test case analysis
- Review all existing 2000 test cases to identify candidates for automation
- Prioritise test cases based on critical functionality and high usage
- Classify test cases into categories such as functional, integration, and regression tests
- Evaluate test cases for complexity and likelihood of frequent execution
- Set up a scoring system to rank test cases for automation suitability
- Document the rationale for choosing or excluding test cases from automation
- Identify dependencies between test cases that may affect automation
- Consider existing manual test documentation to aid the automation process
- Finalise a list of at least 1000 test cases for potential automation
- Seek approval from stakeholders on the selected test cases for automation
⛳️ Strategy 2: Develop a resource and timeline plan
- Estimate the average time required to automate a single test case
- Calculate the total effort required to automate 1000 test cases
- Assess the current capacity of the AQA engineer
- Determine the feasibility of hiring additional AQA engineers or outsourcing
- Develop a phased approach to incrementally increase automation coverage
- Allocate specific test cases to be automated in each 2-week sprint
- Set milestones for achieving 10%, 25%, and 50% automation coverage
- Regularly review and adjust the timeline based on progress and resource availability
- Include buffer time for resolving unforeseen challenges
- Share the resource and timeline plan with the project team and stakeholders
⛳️ Strategy 3: Ensure adequate tools and infrastructure
- Evaluate and select appropriate automation tools that support the chosen test cases
- Set up and configure test environments to facilitate smooth automation
- Ensure continuous integration (CI) systems are in place for automated test execution
- Develop a process for maintaining and updating test scripts
- Create a backup plan for test data and scripts to avoid loss
- Establish version control practices for test cases and automation scripts
- Integrate reporting tools to track automation progress and results
- Conduct regular training sessions for the AQA engineer on new tools and best practices
- Plan for periodic code reviews to ensure the quality of automated scripts
- Set up communication channels for quick resolution of technical issues

automation test-coverage automation-quality-assurance-engineer stakeholder quality-assurance-team project-management-team

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Strategies and tactics for managing and strengthening relationships with an agency partner

⛳️ Strategy 1: Establish clear communication protocols
- Schedule regular check-in meetings with the agency partner
- Create a shared communication platform for seamless information exchange
- Set clear expectations for response times to emails and calls
- Develop a communication protocol document and distribute it to both teams
- Establish a point of contact for specific areas of cooperation
- Use project management tools to track communication and tasks
- Encourage open and transparent communication at all times
- Implement regular feedback sessions to address communication issues
- Develop a crisis communication plan for emergencies
- Regularly review and update communication protocols
⛳️ Strategy 2: Deeply understand client needs
- Conduct detailed kick-off meetings to understand client needs
- Regularly gather feedback from clients to identify shifting needs
- Assign dedicated Account Managers to specific clients
- Develop client profiles that outline key requirements and goals
- Use data analytics to track client behaviour and preferences
- Implement a client survey programme to gather insights
- Schedule regular feedback sessions with clients
- Create customised service packages based on client needs
- Track industry trends to anticipate client needs
- Foster a culture of empathy and active listening within the team
⛳️ Strategy 3: Ensure satisfactory service delivery
- Implement a service quality tracking system
- Regularly review service delivery against client expectations
- Ensure clear and detailed service level agreements (SLAs) are in place
- Establish a quality assurance team to monitor service quality
- Provide ongoing training for Account Managers on service standards
- Set up a dedicated client support hotline
- Conduct regular service performance reviews with the agency partner
- Create a client satisfaction survey and act on the results
- Develop a system for swiftly addressing service issues
- Maintain transparent reporting on service performance to clients

communication-protocols client-needs account-manager quality-assurance-specialist client-support quality-assurance

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Strategies and tactics for introducing Application Quality Metrics

⛳️ Strategy 1: Measure functionality metrics
- Identify all functionality provided by the application, including core and additional features
- Classify functionalities into categories (e.g. report creation, performance assessment, notifications)
- Conduct user need assessments to determine relevance of each functionality
- Survey users to evaluate the conformity of features to their needs
- Create a scoring system to measure feature suitability
- Review user feedback regularly to identify new functionality requirements
- Prioritise development efforts to address mismatched functionality
- Use analytics tools to track usage of each functionality
- Conduct workshops or focus groups to validate the necessity of new features
- Regularly update documentation to reflect available features and their suitability
⛳️ Strategy 2: Enhance usability metrics
- Create a thorough user onboarding process to reduce learning time
- Develop user training materials and video tutorials
- Conduct usability testing sessions with new users to measure learning time
- Implement user surveys to gauge ease of use
- Analyse survey results to identify usability pain points
- Streamline commonly used workflows to reduce the number of clicks required
- Implement A/B testing to compare different user interface designs
- Regularly review and update user interface based on usability feedback
- Provide an in-app help feature for real-time assistance
- Track and analyse user session data to find opportunities for usability improvements
⛳️ Strategy 3: Optimise performance metrics
- Perform baseline performance testing to determine current response times
- Set target response times for critical user actions
- Implement monitoring tools to track response times continuously
- Conduct load testing to determine application throughput under various conditions
- Optimise code to enhance throughput capabilities
- Use profiling tools to identify and address bottlenecks in resource utilisation
- Implement caching strategies to improve response times
- Review and optimise database queries and access patterns
- Regularly update hardware and software to maintain optimal performance
- Document performance trends and improvement measures
⛳️ Strategy 4: Ensure reliability metrics
- Log all system failures and analyse root causes
- Implement redundancy and failover mechanisms to increase MTBF
- Schedule regular maintenance checks to preemptively address potential failures
- Develop a fast and effective system repair protocol to reduce MTTR
- Maintain a comprehensive knowledge base for troubleshooting common issues
- Train team members in quick diagnosis and repair techniques
- Implement continuous integration and continuous deployment (CI/CD) pipelines to reduce risk of failure during updates
- Monitor system availability metrics continuously
- Automate system health checks to ensure high availability
- Regularly update and test disaster recovery plans
⛳️ Strategy 5: Improve maintainability metrics
- Conduct code reviews to ensure high code readability standards
- Implement coding standards and guidelines to maintain consistency
- Use static code analysis tools to measure and manage code complexity
- Refactor code regularly to simplify complex sections
- Maintain comprehensive documentation for the codebase
- Use automated testing frameworks to identify and fix bugs promptly
- Track fix times for bugs and aim to reduce this metric over time
- Implement a version control system to manage code changes effectively
- Encourage pair programming to improve knowledge sharing and code quality
- Conduct technical debt assessments and prioritise addressing high-impact areas
⛳️ Strategy 6: Ensure portability metrics
- Test application compatibility across different platforms (web, iOS, Android)
- Implement a modular architecture to enhance platform compatibility
- Document platform-specific requirements and adjustments needed
- Use cross-platform development frameworks where appropriate
- Develop platform-specific testing protocols to ensure consistent behaviour
- Monitor user feedback on different platforms to detect compatibility issues
- Create a detailed migration plan for moving to new platforms
- Perform pilot migrations to identify and solve potential issues
- Maintain a repository of compatibility and migration issues
- Regularly review and update portability plans based on new platform developments

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Strategies and tactics for fulfilling promises towards the role of a design manager in an IT company

⛳️ Strategy 1: Enhance team collaboration
- Schedule regular team meetings to discuss ongoing projects
- Implement a project management tool to track progress and share updates
- Encourage open communication and feedback among team members
- Organise team-building activities to strengthen relationships
- Define clear roles and responsibilities for each team member
- Facilitate conflict resolution sessions when necessary
- Promote a culture of inclusivity and respect
- Hold one-on-one meetings to understand individual challenges and goals
- Share best practices and new design trends within the team
- Celebrate team achievements and recognise individual contributions
⛳️ Strategy 2: Ensure high-quality design output
- Establish clear design guidelines and standards
- Conduct regular design reviews and provide constructive feedback
- Invest in training and development for the design team
- Create a library of design resources and templates
- Stay updated with the latest industry trends and incorporate them
- Utilise user feedback to refine and improve designs
- Encourage experimentation and innovation in design
- Implement a quality assurance process for all design outputs
- Collaborate with other departments to align design with company goals
- Set measurable goals for design projects and track performance
⛳️ Strategy 3: Drive project success
- Define clear project objectives and deliverables
- Create detailed project plans with timelines and milestones
- Allocate resources effectively to meet project requirements
- Coordinate with cross-functional teams for integrated project execution
- Monitor project progress and adjust plans as needed
- Communicate project status and updates to stakeholders
- Identify and mitigate risks early in the project lifecycle
- Solicit stakeholder feedback to ensure project alignment
- Ensure timely completion of projects within budget
- Conduct post-project evaluations to identify areas for improvement

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Executing your Quality strategies

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights Dashboard

Tability's check-ins will save you hours and increase transparency

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

To learn: What are OKRs? The complete 2024 guide
Blog posts: ODT Blog
Success metrics: KPIs examples

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