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10 strategies and tactics for Content Development

What is Content Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Development strategy examples

You will find in the next section many different Content Development tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for increasing website traffic through content

  • ⛳️ Strategy 1: Optimise existing content for SEO

    • Conduct keyword research to identify high-traffic keywords
    • Update existing blog posts to include selected keywords
    • Optimise meta titles and descriptions for click-through rates
    • Add internal links to relevant pages to improve site structure
    • Improve content readability with subheaders and bullet points
    • Include high-quality external links to reputable sources
    • Enhance multimedia content by adding relevant images and videos
    • Use SEO plugins to analyse and improve overall content score
    • Ensure all alt texts are optimised for target keywords
    • Monitor page performance and make data-driven adjustments

  • ⛳️ Strategy 2: Create new, valuable content

    • Develop a content calendar with topics targeting audience interests
    • Write long-form, in-depth articles that address common queries
    • Create visual content like infographics and slideshows
    • Publish case studies or success stories to demonstrate value
    • Produce regular video content and embed it in blog posts
    • Collaborate with industry experts for guest posts and interviews
    • Ensure all new content is well-optimised for SEO
    • Encourage user-generated content through contests and challenges
    • Refresh content based on seasonality and trending topics
    • Analyse competitor content to identify gaps and opportunities

  • ⛳️ Strategy 3: Promote content across various channels

    • Share new content on all relevant social media platforms
    • Use email newsletters to distribute top-performing content
    • Participate in relevant online communities to share content
    • Utilise paid advertising to boost high-value content
    • Leverage influencer partnerships for wider content reach
    • Encourage employees to share content on their networks
    • Utilise content syndication to reach broader audiences
    • Implement a share button on all content pages
    • Engage users with interactive content like quizzes and polls
    • Monitor and respond to comments on content to boost engagement
seocontent-promotioncontent-creatorseo-specialistmarketing-teamcontent-development-team
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Strategies and tactics for targeting students and young professionals with content

  • ⛳️ Strategy 1: Build a strong online presence

    • Set up and optimise profiles on multiple social media platforms popular among target audience
    • Create a content calendar to regularly post valuable content
    • Identify and use relevant hashtags to increase content reach
    • Engage with followers through comments and direct messages to build a community
    • Collaborate with other influencers to expand reach and gain credibility
    • Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
    • Create a professional website or blog to centralise content
    • Regularly update bio and profile information to reflect current objectives
    • Run online contests or giveaways to boost engagement
    • Analyse insights and metrics to refine content strategy

  • ⛳️ Strategy 2: Create relatable and valuable content

    • Research trending topics relevant to business, motivation, sales, marketing, and personal branding
    • Post video content such as tutorials, interviews, and motivational talks
    • Share personal stories and experiences to connect with the audience
    • Provide actionable business tips that students and young professionals can implement
    • Design visually appealing graphics and infographics on complex topics
    • Highlight success stories of young entrepreneurs within Purvanchal
    • Use engaging storytelling techniques in content delivery
    • Develop a series of content to build anticipation and regular viewership
    • Host live Q&A sessions to address audience questions and interests
    • Encourage audience participation through polls and feedback requests

  • ⛳️ Strategy 3: Leverage local culture and community aspects

    • Participate in or cover local events and activities relevant to the target audience
    • Feature local businesses and entrepreneurs in your content
    • Utilise local dialects and references when appropriate to create familiar connections
    • Highlight cultural aspects of Purvanchal in content to resonate with the audience
    • Collaborate with local educational institutions to share content
    • Organise community meet-ups or webinars with local professionals
    • Create content around important local events or milestones
    • Engage with local online forums and groups to distribute your content
    • Share success stories of individuals from Purvanchal who have excelled in business
    • Customise content visuals to include local elements and motifs
social-mediacontent-marketingsocial-media-influencercontent-creatormarketing-teamcontent-development-team
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Strategies and tactics for promoting authenticity to increase website visitors

  • ⛳️ Strategy 1: Foster genuine engagement on social media

    • Create and share behind-the-scenes content to showcase the brand's human side
    • Engage with followers by responding to comments and messages promptly
    • Host live Q&A sessions to directly interact with the audience
    • Encourage user-generated content and share it on the brand's profile
    • Partner with influencers who align with the brand’s values for authentic collaboration
    • Run competitions or challenges that involve user participation
    • Utilise polls and questions in stories to gather audience opinions
    • Share customer testimonials and success stories authentically
    • Highlight real customer reviews and experiences
    • Regularly update the brand's social media stories with authentic content

  • ⛳️ Strategy 2: Optimise website content for authenticity

    • Revamp the 'About Us' page to tell a compelling, authentic story
    • Include personal anecdotes or quotes from the founder or team members
    • Ensure all product descriptions are written in an honest, straightforward manner
    • Update the blog with authentic case studies or customer narratives
    • Feature interviews with team members to highlight expertise and values
    • Showcase unedited, real-life images of products in use
    • Incorporate customer feedback into the product development process and share it
    • Regularly update a FAQs section to include genuine customer inquiries
    • Use clear, authentic calls-to-action that reflect the brand’s ethos
    • Encourage website visitors to engage through surveys regarding site improvements

  • ⛳️ Strategy 3: Leverage email marketing to highlight authenticity

    • Segment email lists to personalise messages with authentic content
    • Create an email series that tells the brand’s story over multiple weeks
    • Share behind-the-scenes stories in newsletters
    • Showcase authentic customer stories or testimonials in campaigns
    • Highlight the brand’s sustainability efforts, backed with real data
    • Offer exclusive previews to loyal email subscribers
    • Use a friendly, conversational tone in all email communications
    • Include video messages from key team members
    • Provide a platform for customers to share their stories in email campaigns
    • Solicit honest feedback from subscribers and share outcomes
authenticityengagementsocial-media-managercontent-strategistmarketing-teamcontent-development-team
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Strategies and tactics for creating a Video Training Segment on Ahmed Saad's Song

  • ⛳️ Strategy 1: Select the song segment

    • Listen to the full Ahmed Saad song to determine the most impactful 13-second section
    • Ensure the selected segment aligns with the training content or message you wish to convey
    • Consider parts with lyrical meaning or instrumental impact that can enhance training objectives
    • Check the EULA (End User License Agreement) for permission on usage of the song segment
    • Mark the time stamps of the selected section precisely
    • Test the selected segment for audio clarity
    • Verify that the segment volume levels are balanced for the training environment
    • Seek input from colleagues or stakeholders to validate the segment choice
    • Prepare a justification for the segment selection to present to decision-makers
    • Ensure the segment fits into the overall training timeline and flow

  • ⛳️ Strategy 2: Integrate the segment into training

    • Craft a narrative that connects the song segment to the training objective
    • Design visuals or slides that will accompany the song segment in the video
    • Ensure the video format is compatible with the training delivery platform
    • Synchronise timing between the visuals and the song segment
    • Conduct user testing to gather feedback on the integration effectiveness
    • Iterate on visuals or content based on user feedback
    • Adjust audio levels so the segment transitions smoothly in and out
    • Insert engagement prompts during/after the segment to reinforce learning
    • Edit for smooth transitions in and out of the music segment
    • Ensure the final product abides by copyright regulations

  • ⛳️ Strategy 3: Engage the audience with the segment

    • Create a brief introduction before the segment to set the context
    • Designate time for audience reflection or discussion post-segment
    • Develop interactive activities aligned with the segment's themes
    • Use questions or scenarios to encourage audience interpretation of the segment
    • Provide prompts or guides on how the segment relates to training goals
    • Utilise audience feedback to refine engagement strategies
    • Incorporate the segment as part of a larger learning sequence
    • Align post-segment content with the mood and themes introduced
    • Encourage sharing of personal insights or experiences during engagement activities
    • Summarise key takeaways after the segment to reinforce learning
video-trainingahmed-saadcontent-creatoreducation-specialisttraining-teamcontent-development-team
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Strategies and tactics for implementing a Dressmaking Course

  • ⛳️ Strategy 1: Identify target demographics

    • Research current trends in dressmaking education
    • Identify age groups interested in dressmaking
    • Determine skill levels ranging from beginner to advanced
    • Conduct surveys to understand learners' needs
    • Interview potential students to gather insights
    • Analyse competitors' courses and audience
    • Study market demand for dressmaking skills
    • Identify any potential niche markets
    • Segment audience based on interests
    • Create learner personas to guide course design

  • ⛳️ Strategy 2: Develop course content

    • Outline essential dressmaking topics and skills
    • Design beginner, intermediate, and advanced modules
    • Create engaging lesson plans and materials
    • Include hands-on projects and assignments
    • Collaborate with experienced dressmakers for input
    • Incorporate both traditional and modern techniques
    • Design inclusive and diverse content
    • Plan for regular content updates
    • Integrate multimedia for diverse learning styles
    • Create assessments to gauge learner progress

  • ⛳️ Strategy 3: Market the dressmaking course

    • Develop a compelling course sales page
    • Utilise social media platforms for promotion
    • Engage with fashion and crafting communities
    • Offer early bird discounts or enrolment incentives
    • Partner with fashion schools for cross-promotion
    • Create promotional videos showcasing course highlights
    • Collect testimonials from beta testers
    • Attend trade shows and exhibitions
    • Use targeted online advertising campaigns
    • Regularly update marketing strategies based on feedback
demographicscontent-developmentcourse-designermarketing-specialistcurriculum-development-teammarketing-team
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Strategies and tactics for monetising a food blog

  • ⛳️ Strategy 1: Develop sponsored content partnerships

    • Identify potential food brands and companies that align with your blog's niche
    • Create a media kit detailing your blog traffic, audience demographics, and engagement rates
    • Reach out to brands with a tailored pitch highlighting the benefits of collaboration
    • Negotiate terms for sponsored posts, ensuring alignment with your brand values
    • Incorporate brand messaging authentically within your content
    • Provide analytics and feedback to brands after sponsored content goes live
    • Offer package deals that include blog posts, social media shoutouts, and email mentions
    • Keep track of income generated from sponsored content for future reference
    • Utilise feedback from partners to improve next proposals
    • Maintain relationships with brands for repeat collaborations

  • ⛳️ Strategy 2: Implement affiliate marketing

    • Research and sign up for affiliate programmes relevant to your blog's focus
    • Create dedicated sections on your blog for affiliate links or products
    • Write product review posts including affiliate links, ensuring transparency with readers
    • Use a plugin to manage and track affiliate links across your blog
    • Analyse top-performing content to identify opportunities for affiliate link placement
    • Regularly update affiliate links to include using current deals or promotions
    • Promote affiliate content through email newsletters to your subscriber list
    • Enhance SEO to improve visibility of posts with affiliate links
    • Join affiliate marketing communities to stay informed on best practices
    • Monitor affiliate earnings and optimise strategies for increased revenue

  • ⛳️ Strategy 3: Offer exclusive membership or subscriptions

    • Identify unique content that can be turned into exclusive offerings for members
    • Use a subscription platform to manage memberships and payments
    • Create tiered membership levels with different benefits and pricing
    • Develop a launch campaign to promote the new membership or subscription programme
    • Regularly update and inform members of exclusive content, recipes, or events
    • Organise live cooking demonstrations or Q&A sessions for subscribers
    • Offer downloadable content such as e-books or meal plans as subscriber incentives
    • Provide a community platform for members to interact and exchange ideas
    • Collect feedback from subscribers to improve the membership offering
    • Analyse subscriber retention rates and adapt strategies to increase renewal
sponsored-contentaffiliate-marketingcontent-creatormarketerpartnership-developmentsales-and-promotion
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for achieving incremental growth with SEO for Citi Cards and Bank

  • ⛳️ Strategy 1: Enhance content creation and publication

    • Conduct a comprehensive content audit to identify gaps and opportunities
    • Develop a content calendar with topics and keywords tailored to target audiences
    • Utilise search engine optimisation (SEO) best practices in all content creation
    • Collaborate with industry experts to create authoritative guest posts
    • Implement a robust internal linking strategy to boost page authority
    • Ensure all content is easily accessible and mobile-friendly
    • Monitor performance metrics to refine content strategies continuously
    • Incorporate visual and interactive content types to engage users
    • Regularly update existing content to maintain relevance and accuracy
    • Utilise social media platforms to promote and distribute content effectively

  • ⛳️ Strategy 2: Optimise homesite page load speed

    • Conduct a site speed analysis using tools like Google PageSpeed Insights
    • Optimise images by compressing them without losing quality
    • Minimise HTTP requests by simplifying the design and structure
    • Enable browser caching to enhance user experience and load times
    • Implement content delivery network (CDN) solutions to reduce server load
    • Minimise CSS and JavaScript files to decrease size and improve speed
    • Reduce server response time by choosing efficient hosting solutions
    • Regularly monitor and remove unnecessary plugins or extensions
    • Utilise lazy loading for images and videos to improve initial load time
    • Regularly test and update site speed performance as new content is added

  • ⛳️ Strategy 3: Improve user engagement and conversion

    • Design intuitive and clear navigation structures to guide users
    • Implement clear calls-to-action (CTAs) throughout the website
    • Incorporate customer testimonials and case studies to build trust
    • Utilise A/B testing to optimise landing page components
    • Enhance user experience through personalisation and recommendation engines
    • Monitor user behaviour with tools like Google Analytics for insights
    • Continuously test and refine the user journey to reduce bounce rates
    • Encourage user feedback and implement improvements based on responses
    • Implement chatbots or live chat features to assist users in real-time
    • Regularly update FAQs and support content to meet emerging user needs
seocontent-optimizationseo-specialistcontent-strategistmarketing-teamweb-development-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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How to track your Content Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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