The strategy focuses on boosting brand awareness and engagement through effective content marketing. It is broken down into three primary strategies: developing a content strategy, creating high-quality content, and distributing and promoting the content.
For developing a content strategy, actions such as conducting a content audit to identify what works, defining target audience personas, setting marketing goals, and creating an editorial calendar are outlined. This involves planning the types of content, allocating resources like writers and designers, and establishing guidelines for content quality and branding. The strategy also includes performing keyword research and planning content distribution channels, along with setting metrics to measure content performance.
Creating high-quality content emphasizes producing engaging blog posts, videos, infographics, and social media posts. It encourages using techniques like storytelling and collaborating with influencers or guest Contributors. Regularly updating and repurposing successful content, along with encouraging user-generated content, are also key actions.
The distribution and promotion phase involves sharing content on social media at optimal times, using email marketing, and investing in paid advertising. The strategy advocates engaging with online communities, collaborating with other brands, and optimizing content for SEO. Additionally, it emphasizes analyzing content performance using tools like Google Analytics to adjust distribution tactics and increase reach.
The strategies
⛳️ Strategy 1: Develop a content strategy
- Conduct a content audit to see what is performing well
- Define your target audience personas
- Set clear content marketing goals
- Create an editorial calendar
- Determine the types of content to produce (blogs, videos, infographics, etc.)
- Allocate resources for content creation (writers, designers, etc.)
- Conduct keyword research to guide content topics
- Establish guidelines for content quality and branding
- Plan content distribution channels
- Set up metrics for measuring content performance
⛳️ Strategy 2: Create high-quality content
- Create engaging blog posts with valuable information
- Develop video content that resonates with your audience
- Design infographics to visually represent data
- Write compelling social media posts to drive engagement
- Produce detailed guides and ebooks to provide in-depth knowledge
- Invite industry experts to contribute guest posts
- Regularly update and repurpose top-performing content
- Use storytelling techniques to make content more relatable
- Create content that encourages user-generated content
- Work with influencers to produce co-branded content
⛳️ Strategy 3: Distribute and promote content
- Share content on social media platforms at optimal times
- Use email marketing to distribute new content to subscribers
- Invest in paid advertising to amplify content reach
- Engage with online communities and forums to share relevant content
- Collaborate with other brands for content sharing opportunities
- Submit content to industry publications and websites
- Encourage employees to share content on their social profiles
- Optimise content for SEO to increase organic reach
- Analyse content performance and adjust distribution strategy
- Use tools like Google Analytics to track engagement and metrics
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
