The strategy focuses on becoming a social media influencer by targeting students and young professionals, particularly in the Purvanchal region, with content centered on business tips, motivation, sales, marketing, and personal branding. A key component involves building a strong online presence through multiple platforms, optimized profiles, and engaging with followers by responding to comments and messages. By collaborating with other influencers, you can expand reach, gain credibility, and run contests to boost engagement.
Creating relatable and valuable content includes researching trending topics, posting video tutorials, and sharing personal experiences to build connections. An example would be hosting live Q&A sessions to understand the audience better. You can also use storytelling and design appealing infographics to clearly communicate complex ideas.
Additionally, leveraging local culture and community aspects enhances relatability. This can be achieved by featuring local entrepreneurs and highlighting cultural elements of Purvanchal. Engaging with local events and forums allows for authentic connections, fostering a sense of community while broadening content reach.
The strategies
⛳️ Strategy 1: Build a strong online presence
- Set up and optimise profiles on multiple social media platforms popular among target audience
- Create a content calendar to regularly post valuable content
- Identify and use relevant hashtags to increase content reach
- Engage with followers through comments and direct messages to build a community
- Collaborate with other influencers to expand reach and gain credibility
- Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
- Create a professional website or blog to centralise content
- Regularly update bio and profile information to reflect current objectives
- Run online contests or giveaways to boost engagement
- Analyse insights and metrics to refine content strategy
⛳️ Strategy 2: Create relatable and valuable content
- Research trending topics relevant to business, motivation, sales, marketing, and personal branding
- Post video content such as tutorials, interviews, and motivational talks
- Share personal stories and experiences to connect with the audience
- Provide actionable business tips that students and young professionals can implement
- Design visually appealing graphics and infographics on complex topics
- Highlight success stories of young entrepreneurs within Purvanchal
- Use engaging storytelling techniques in content delivery
- Develop a series of content to build anticipation and regular viewership
- Host live Q&A sessions to address audience questions and interests
- Encourage audience participation through polls and feedback requests
⛳️ Strategy 3: Leverage local culture and community aspects
- Participate in or cover local events and activities relevant to the target audience
- Feature local businesses and entrepreneurs in your content
- Utilise local dialects and references when appropriate to create familiar connections
- Highlight cultural aspects of Purvanchal in content to resonate with the audience
- Collaborate with local educational institutions to share content
- Organise community meet-ups or webinars with local professionals
- Create content around important local events or milestones
- Engage with local online forums and groups to distribute your content
- Share success stories of individuals from Purvanchal who have excelled in business
- Customise content visuals to include local elements and motifs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
