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10 strategies and tactics for Outreach

What is Outreach strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Outreach strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Outreach strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Outreach strategy examples

You will find in the next section many different Outreach tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a strategic plan for Project Ready Community Outreach

  • ⛳️ Strategy 1: Establish clear goals and objectives

    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Engage stakeholders in a visioning workshop to define long-term goals
    • Set short-term and long-term objectives to guide organisational activities
    • Ensure alignment of goals with the overall mission and vision of the organisation
    • Establish measurable indicators for each objective to assess progress
    • Regularly review and adjust objectives based on feedback and outcomes
    • Document all goals and objectives in a strategic planning document
    • Share the goals and objectives with staff and stakeholders for input and buy-in
    • Align resources and capabilities to meet defined objectives
    • Create a timeline for achieving each goal with milestones

  • ⛳️ Strategy 2: Enhance organisational capacity and resources

    • Identify skills gaps and training needs among staff and volunteers
    • Develop a capacity-building plan focused on staff development and resource allocation
    • Seek partnerships with other organisations to leverage resources and expertise
    • Explore funding opportunities and diversify revenue streams
    • Implement technology solutions to improve operational efficiency
    • Optimise use of physical resources such as office space and equipment
    • Establish a volunteer recruitment, training, and retention programme
    • Encourage a culture of continuous improvement and innovation
    • Regularly assess and revise resource allocation to respond to changing needs
    • Communicate progress and achievements to stakeholders to demonstrate value

  • ⛳️ Strategy 3: Strengthen community engagement and outreach

    • Map out community needs and priorities through surveys and consultations
    • Develop targeted outreach programmes based on identified community needs
    • Foster relationships with community leaders and local organisations
    • Use multiple communication channels to reach diverse community groups
    • Develop an effective social media strategy to raise awareness and engage supporters
    • Organise regular community events to build trust and visibility
    • Encourage stakeholder feedback and use it to inform programme development
    • Build a network of community ambassadors to advocate for the organisation
    • Collaborate with media outlets to boost public relations efforts
    • Continuously evaluate community engagement efforts and adapt strategies as needed
strategic-planningcommunity-outreachproject-managercommunity-engagement-specialiststrategy-development-teamoutreach-team
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Strategies and tactics for creating a publicity plan for a theatre play

  • ⛳️ Strategy 1: Leverage digital marketing

    • Create a compelling website for the play with ticket booking options
    • Develop social media profiles on platforms like Facebook, Instagram, and Twitter
    • Publish behind-the-scenes content and actor interviews on social media
    • Implement targeted social media ads to reach potential audiences
    • Send out email newsletters with updates and special offers on tickets
    • Collaborate with influencers to promote the play
    • Utilise search engine optimisation to improve website visibility
    • Engage with followers and respond to comments and messages promptly
    • Share positive reviews and testimonials from early viewers
    • Host virtual Q&A sessions with the cast and crew

  • ⛳️ Strategy 2: Engage with local media

    • Reach out to local newspapers and magazines with press releases
    • Invite journalists and bloggers to attend a preview of the play
    • Arrange radio interviews with the director and lead actors
    • Pitch stories about the play to local news stations
    • Create and distribute media kits with high-quality images and information
    • Offer exclusive interviews with the playwright or director
    • Organise a press conference or media day
    • Submit event listings to local online event calendars
    • Encourage cast members to mention the play in their media engagements
    • Follow up with media contacts to confirm coverage and address any questions

  • ⛳️ Strategy 3: Implement community outreach

    • Partner with local schools and offer special student discounts
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Organise a flash mob or street performance to create buzz
    • Collaborate with local community centres for ticket giveaways
    • Host a charity night with a portion of proceeds supporting a local cause
    • Attend local events and fairs to promote the play
    • Offer group discounts to local clubs and organisations
    • Conduct workshops or theatre classes to engage the community
    • Invite local theatre groups to preview performances
    • Create partnerships with nearby restaurants for dining and show deals
digital-marketingcommunity-outreachsocial-media-managerpublic-relations-specialistmarketing-teamoutreach-team
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Strategies and tactics for increasing youth wing membership by 20%

  • ⛳️ Strategy 1: Strengthen online presence

    • Enhance engagement on social media platforms like Instagram, TikTok, and Facebook
    • Create targeted advertisement campaigns aimed at youth
    • Launch a blog section on the website with youth-focused content
    • Host monthly webinars on relevant youth issues
    • Develop engaging video content highlighting youth wing activities
    • Collaborate with social media influencers to reach a larger audience
    • Implement a social media content calendar for consistent posting
    • Encourage existing members to share their experiences online
    • Create a youth wing newsletter with regular updates
    • Utilise data analytics to refine online strategies

  • ⛳️ Strategy 2: Engage in community outreach

    • Organise community service events to attract and involve youth
    • Partner with local schools and universities for joint events
    • Host youth-oriented workshops and seminars
    • Establish a presence at local festivals and fairs
    • Create an ambassador programme to spread the word in communities
    • Set up informational booths at popular youth hangouts
    • Sponsor local youth sports teams or events
    • Create volunteer opportunities for youth in various campaigns
    • Network with local youth organisations for mutual benefits
    • Invite prominent youth speakers to your events

  • ⛳️ Strategy 3: Offer membership incentives

    • Develop a referral programme with incentives for current members
    • Provide discounts or freebies for membership sign-ups
    • Offer exclusive access to events for members
    • Create a tiered membership system with added benefits
    • Host exclusive networking events for members
    • Introduce a loyalty programme rewarding active participation
    • Offer scholarships or grants for active members
    • Provide career development opportunities and internships
    • Highlight member achievements on social media and newsletters
    • Conduct regular feedback sessions to understand and address member needs
online-presencecommunity-outreachsocial-media-manageryouth-coordinatormarketing-teamoutreach-team
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Strategies and tactics for building food security with hydroponic farming

  • ⛳️ Strategy 1: Educate and train the community

    • Organise workshops to introduce hydroponic systems and benefits
    • Develop online tutorials and resources on hydroponic farming
    • Partner with local schools to incorporate hydroponics education
    • Create a community garden to demonstrate hydroponic techniques
    • Establish a mentorship program with experienced hydroponic farmers
    • Host regular Q&A sessions and community discussions
    • Provide starter kits with detailed guidance to new farmers
    • Offer free or subsidised training sessions
    • Encourage knowledge sharing through community events
    • Leverage social media to spread information and success stories

  • ⛳️ Strategy 2: Implement a pilot hydroponic project

    • Identify a suitable location with adequate access to resources
    • Develop a detailed project plan including objectives and timelines
    • Secure necessary permits and approvals from relevant authorities
    • Select appropriate crops known to thrive in hydroponic systems
    • Source quality materials and equipment for the hydroponic setup
    • Ensure access to clean water supply and nutrient solutions
    • Install lighting systems where natural light is insufficient
    • Hire or engage skilled workers for system installation
    • Monitor crop growth and systematically record data for analysis
    • Evaluate project outcomes and identify areas for improvement

  • ⛳️ Strategy 3: Foster collaborations and partnerships

    • Identify potential partners including NGOs, businesses, and research institutions
    • Approach local government for support and collaboration opportunities
    • Engage with agricultural experts and consultants for advice and assistance
    • Attend industry events and networking functions to build connections
    • Seek sponsorships and funding from interested stakeholders
    • Collaborate with local food markets and restaurants for produce sales
    • Establish communication channels for sharing resources and insights
    • Create joint projects with partners for larger impact
    • Utilise collaborative platforms to pool together best practices
    • Implement shared goals and evaluate performance collectively
hydroponic-farmingfood-securitycommunity-trainerproject-managereducational-outreach-teamproject-implementation-team
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Strategies and tactics for selling burritos

  • ⛳️ Strategy 1: Develop a strong marketing campaign

    • Create engaging social media content showcasing the burritos
    • Offer limited-time discounts and promotions
    • Collaborate with local food bloggers and influencers
    • Set up a referral program to incentivise word-of-mouth
    • Run sponsored ads on platforms like Facebook and Instagram
    • Design and distribute flyers in local neighbourhoods
    • Host a burrito tasting event
    • Create a visually appealing menu
    • Partner with popular food delivery apps
    • Use customer testimonials and reviews in marketing materials

  • ⛳️ Strategy 2: Enhance customer experience

    • Train staff on excellent customer service
    • Offer customisable burrito options
    • Use high-quality and fresh ingredients
    • Ensure quick and efficient service
    • Provide a comfortable and clean dining environment
    • Offer loyalty programs or rewards for repeat customers
    • Create exclusive in-store deals
    • Ensure accurate and timely order fulfilment for deliveries
    • Solicit and act on customer feedback
    • Offer limited-time special burrito variations

  • ⛳️ Strategy 3: Expand local reach and visibility

    • Participate in local festivals and food events
    • Sponsor community events and sports teams
    • Partner with local businesses for cross-promotions
    • Set up pop-up stands at busy locations
    • Utilise local press and media for features
    • Offer promotions tailored to local events or holidays
    • Collaborate with local schools and universities
    • Attend local farmers' markets
    • Create a mobile burrito truck
    • Use geo-targeted advertising to attract nearby customers
marketingoutreachmarketing-managercustomer-service-representativemarketing-teamoperations-team
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Strategies and tactics for increasing centre's job placement program participation

  • ⛳️ Strategy 1: Enhance outreach and marketing efforts

    • Develop a social media campaign highlighting success stories
    • Create informational webinars about the program
    • Partner with local community organisations for referrals
    • Distribute flyers and brochures in high-traffic areas
    • Utilise email marketing to reach potential participants
    • Host free workshops on job-searching and resume-building
    • Offer referral bonuses for current participants who recruit others
    • Place adverts in local newspapers and online job boards
    • Collaborate with local schools and colleges for student outreach
    • Attend job fairs and community events to promote the program

  • ⛳️ Strategy 2: Improve program quality and support services

    • Implement mentorship programs connecting participants with industry professionals
    • Offer advanced skills training and certifications
    • Provide personalised career counselling and goal setting
    • Monitor participant progress bi-weekly to address concerns
    • Expand support services like childcare and transportation assistance
    • Conduct regular feedback sessions with participants for program improvement
    • Develop partnerships with local businesses for job placements
    • Create an alumni network for ongoing support and networking
    • Host mock interview sessions with real employers
    • Increase availability of mental health resources to support job retention

  • ⛳️ Strategy 3: Strengthen employer partnerships and hiring incentives

    • Establish formal agreements with local businesses for priority hiring
    • Offer tax credit information sessions to potential employers
    • Create a recognition program for top employer partners
    • Develop a job placement incentive program for businesses
    • Invite employers to participate in program workshops and panels
    • Host employer networking events to foster relationships
    • Provide regular updates to employers on program successes
    • Establish feedback loops with employers to improve participant readiness
    • Offer trial employment periods or internships as a hiring route
    • Create customised training modules based on employer needs
outreachmentorshipcareer-counselormarketing-specialistmarketing-teamcareer-services-team
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Strategies and tactics for getting more customers for a small business

  • ⛳️ Strategy 1: Offer promotions and discounts

    • Create a limited-time discount on popular products or services
    • Offer a loyalty programme with rewards for repeat customers
    • Provide a discount for referrals when existing customers bring in new customers
    • Host special events or sales during holidays and peak shopping times
    • Partner with other local businesses for joint promotions
    • Provide a discount for first-time customers to encourage trial
    • Create bundle deals for products or services
    • Advertise promotions through social media and email newsletters
    • Use targeted online ads to promote discounts to specific demographics
    • Track the success of promotions and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance online presence

    • Build a user-friendly website that is mobile responsive
    • Optimise the website for search engines (SEO)
    • Set up profiles on major social media platforms (e.g., Facebook, Instagram, Twitter)
    • Regularly post engaging and relevant content on social media
    • Encourage satisfied customers to leave reviews online
    • Utilise paid social media advertising to target potential customers
    • Implement a blog to provide valuable information and attract visitors
    • Run email marketing campaigns to keep customers informed and engaged
    • List the business on local online directories (e.g., Google My Business, Yelp)
    • Monitor and analyse online traffic and engagement metrics to refine strategies

  • ⛳️ Strategy 3: Engage with the local community

    • Participate in local events, fairs, and markets
    • Sponsor local sports teams, events, or charities
    • Collaborate with other local businesses to host joint events
    • Offer workshops or classes related to the business
    • Create a customer appreciation event to thank loyal customers
    • Distribute flyers and business cards in the local area
    • Join local business networks and chambers of commerce
    • Engage with local media for publicity opportunities
    • Host a grand opening or re-opening event
    • Gather and act on feedback from local customers to improve services
promotionsonline-presencemarketing-managercommunity-outreach-coordinatorsales-teammarketing-team
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Strategies and tactics for implementing motivational interviewing for a non-profit organisation

  • ⛳️ Strategy 1: Build rapport with clients

    • Train staff on active listening techniques
    • Encourage staff to show empathy and understanding during interactions
    • Develop personal connections by sharing relevant experiences
    • Create a welcoming and non-judgemental environment
    • Set specific, positive goals with clients
    • Highlight the clients' strengths and past successes
    • Use open-ended questions to foster conversation
    • Acknowledge and validate clients' feelings and concerns
    • Be patient and give clients time to express themselves
    • Encourage clients to set their own goals and priorities

  • ⛳️ Strategy 2: Empower clients with information

    • Provide clear, concise information about available services
    • Use visual aids and brochures to explain complex concepts
    • Host informational workshops and seminars
    • Share success stories of other clients who have benefitted
    • Develop a FAQ document for common questions and concerns
    • Utilise social media to disseminate information effectively
    • Create easy-to-follow guides for accessing resources
    • Offer personalized one-on-one sessions for in-depth assistance
    • Provide contact information for additional support services
    • Keep resource information up-to-date and easily accessible

  • ⛳️ Strategy 3: Facilitate ongoing support and follow-up

    • Schedule regular check-ins with clients
    • Develop a mentorship program pairing new clients with those who have succeeded
    • Use SMS or emails to send motivational messages and reminders
    • Create a progress tracking system for clients
    • Offer group support meetings for peer encouragement
    • Provide resource materials for coping with setbacks
    • Develop crisis intervention protocols for immediate support
    • Involve clients in setting follow-up goals and actions
    • Create an online community for continued support and networking
    • Evaluate and adjust strategies based on client feedback
motivational-interviewinghomeless-supportsocial-workercase-manageroutreach-teamresource-team
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Strategies and tactics for creating a strategic plan for a Catholic high school

  • ⛳️ Strategy 1: Enhance academic excellence

    • Conduct a curriculum review to identify areas for improvement
    • Implement professional development programs for teachers focusing on contemporary educational techniques
    • Establish partnerships with local universities for advanced placement and dual-credit courses
    • Incorporate technology-enhanced learning tools across all subjects
    • Develop personalised academic support for students with unique challenges
    • Create a student feedback system to evaluate teaching effectiveness
    • Organise inter-school academic competitions to foster a competitive academic culture
    • Regularly update library resources to support curriculum demands
    • Introduce a mentorship program pairing students with accomplished alumni
    • Monitor and adjust academic policies to ensure alignment with national standards

  • ⛳️ Strategy 2: Strengthen spiritual development

    • Integrate Catholic values into daily classroom activities
    • Schedule regular spiritual retreats for students and staff
    • Enhance religious education curriculum with Church historical studies
    • Coordinate service projects emphasizing Catholic social teaching
    • Collaborate with local parishes for joint religious events and activities
    • Establish a student-led campus ministry team to encourage peer-to-peer spiritual engagement
    • Organise weekly Mass and ensure inclusive participation of students and staff
    • Implement a prayer mentorship program pairing younger students with older student leaders
    • Design workshops that discuss contemporary ethical issues from a Catholic perspective
    • Facilitate an annual interfaith dialogue day to promote understanding and respect

  • ⛳️ Strategy 3: Foster community engagement and support

    • Develop a comprehensive marketing plan to highlight the school's achievements to the community
    • Strengthen alumni relations through regular newsletters and networking events
    • Establish regular meetings with parents to discuss school initiatives and gain feedback
    • Initiate a community service program involving students to reinforce civic responsibility
    • Partner with local businesses for sponsorship and internship opportunities
    • Host open house events to engage prospective students and families
    • Launch a fundraising campaign to support infrastructural developments and scholarships
    • Organise cultural and sporting events involving the wider community to foster connection
    • Develop a volunteer program leveraging the skills of parents and alumnae
    • Utilise social media platforms to maintain continuous communication with community stakeholders
academic-excellencespiritual-developmentteacheroutreach-coordinatorcurriculum-committeealumni-relations-team
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    objectivesstrategiesproject-managerstrategistmarketing-teamcustomer-service-team
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    How to track your Outreach strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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