Strategies and tactics for creating a publicity plan for a theatre play
The strategy for creating a publicity plan for a theatre play revolves around leveraging digital marketing, engaging with local media, and implementing community outreach. For digital marketing, the plan includes actions such as creating a compelling website with ticket booking options, developing social media profiles, posting behind-the-scenes content, and implementing targeted social media ads. For example, sharing actor interviews and sending out email newsletters can attract a wider audience.
Engaging with local media involves reaching out to newspapers and magazines with press releases, organizing radio interviews, and pitching stories to news stations. For instance, inviting journalists to a preview of the play can generate excitement and coverage.
Furthermore, community outreach is about partnering with local schools, distributing flyers, and organizing events like flash mobs. Collaborating with local community centers for ticket giveaways and hosting charity nights can create buzz and attract diverse audiences.
The strategies
⛳️ Strategy 1: Leverage digital marketing
- Create a compelling website for the play with ticket booking options
- Develop social media profiles on platforms like Facebook, Instagram, and Twitter
- Publish behind-the-scenes content and actor interviews on social media
- Implement targeted social media ads to reach potential audiences
- Send out email newsletters with updates and special offers on tickets
- Collaborate with influencers to promote the play
- Utilise search engine optimisation to improve website visibility
- Engage with followers and respond to comments and messages promptly
- Share positive reviews and testimonials from early viewers
- Host virtual Q&A sessions with the cast and crew
⛳️ Strategy 2: Engage with local media
- Reach out to local newspapers and magazines with press releases
- Invite journalists and bloggers to attend a preview of the play
- Arrange radio interviews with the director and lead actors
- Pitch stories about the play to local news stations
- Create and distribute media kits with high-quality images and information
- Offer exclusive interviews with the playwright or director
- Organise a press conference or media day
- Submit event listings to local online event calendars
- Encourage cast members to mention the play in their media engagements
- Follow up with media contacts to confirm coverage and address any questions
⛳️ Strategy 3: Implement community outreach
- Partner with local schools and offer special student discounts
- Distribute flyers and posters in high-traffic areas and local businesses
- Organise a flash mob or street performance to create buzz
- Collaborate with local community centres for ticket giveaways
- Host a charity night with a portion of proceeds supporting a local cause
- Attend local events and fairs to promote the play
- Offer group discounts to local clubs and organisations
- Conduct workshops or theatre classes to engage the community
- Invite local theatre groups to preview performances
- Create partnerships with nearby restaurants for dining and show deals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
