The strategy "Expanding Platform Viewage and Referrals" focuses on three main approaches to increase the company’s platform views and referrals. First, the strategy emphasizes optimizing SEO and content marketing. This involves conducting a comprehensive SEO audit and integrating high-traffic keywords into existing content. For example, creating high-quality blog posts focused on these keywords can significantly enhance search engine visibility.
Next, the strategy aims to enhance social media presence. It suggests identifying key platforms where the target audience is active and developing a content calendar for consistent posting. Engaging with audiences through comments and messages, and collaborating with influencers, can help boost visibility.
Finally, implementing a referral program is crucial. Clear incentives for users to refer others, along with creating shareable referral links, are vital actions. Promoting this program across all communication channels ensures maximum reach. Regularly updating users on their referral status can keep them engaged and motivated.
The strategies
⛳️ Strategy 1: Optimise SEO and content marketing
- Conduct a comprehensive SEO audit of the website
- Identify and integrate high-traffic keywords into existing content
- Create new high-quality, keyword-focused blog posts and articles
- Revise old content to ensure it's up-to-date and optimised
- Utilise meta tags and descriptions for better search visibility
- Implement a regular posting schedule for content publication
- Collaborate with industry influencers for guest posts
- Promote content across social media platforms
- Analyse website traffic data to refine content focus
- Implement an internal linking strategy to enhance user navigation
⛳️ Strategy 2: Enhance social media presence
- Identify key social media platforms where your audience is active
- Develop a content calendar for consistent posting
- Create engaging visual content tailored for each platform
- Run targeted social media ad campaigns to increase reach
- Engage with audience through comments, replies, and messages
- Collaborate with social media influencers to boost visibility
- Utilise social media analytics to measure engagement and adjust strategies
- Host live sessions or webinars to engage directly with the audience
- Encourage user-generated content and share it on platforms
- Create and promote platform-specific hashtags to boost engagement
⛳️ Strategy 3: Implement a referral program
- Define clear incentives for users to refer others to the platform
- Create easy-to-share referral links for users
- Develop a landing page explaining the referral program and its benefits
- Promote the referral program on all communication channels
- Send email campaigns to existing users about the referral program
- Use analytics to track referral sources and conversion rates
- Adjust incentives based on user engagement and feedback
- Offer special rewards for top referrers monthly or quarterly
- Provide users with regular updates about their referral status
- Encourage users to share reviews and testimonials to enhance credibility
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
