Strategies and tactics for becoming a freelancer in graphic designing and digital marketing
The strategy for becoming a successful freelancer in graphic designing and digital marketing revolves around three core pillars. Firstly, building a strong portfolio involves creating a comprehensive collection of your best work. This includes showcasing a variety of projects, designing a user-friendly website, and incorporating client testimonials. By promoting your portfolio on social media and platforms like Behance and Dribble, you can reach a wider audience.
Secondly, networking and marketing yourself are crucial. This strategy includes creating professional profiles on freelancing platforms, joining relevant online communities, and attending industry events. Offering reduced-rate projects to build relationships, asking for referrals from satisfied clients, and sharing valuable content can help you gain visibility and credibility.
Lastly, enhancing your skills and knowledge is essential for growth. Enrolling in online courses, staying updated with industry trends, and practicing new techniques can keep your skills sharp. Joining professional organizations and seeking feedback from clients and peers can further refine your expertise. Prioritizing personal development and taking on challenging projects can help push your boundaries.
The strategies
⛳️ Strategy 1: Build a strong portfolio
- Create a collection of your best graphic design and digital marketing work
- Include a variety of projects to showcase different skills and styles
- Design a user-friendly website to display your portfolio
- Write detailed descriptions for each project explaining your role and the techniques used
- Include client testimonials to build credibility
- Keep your portfolio updated with the latest projects
- Promote your portfolio on social media platforms
- Seek feedback from peers and make improvements accordingly
- Use portfolio platforms like Behance and Dribble to reach a wider audience
- Prepare a PDF version of your portfolio for sharing in emails
⛳️ Strategy 2: Network and market yourself
- Create professional profiles on freelancing platforms like UpWork, Fiverr, and Freelancer
- Join online communities and forums related to graphic design and digital marketing
- Attend industry events, webinars, and workshops to meet potential clients
- Use social media to showcase your work and engage with followers
- Offer to do a few projects for free or at a reduced rate to build relationships
- Ask satisfied clients for referrals and recommendations
- Create a monthly newsletter to keep your contacts updated on your work
- Collaborate with other freelancers to expand your network
- Participate in online challenges and contests to gain visibility
- Create and share valuable content such as tutorials and articles on graphic design and digital marketing
⛳️ Strategy 3: Enhance your skills and knowledge
- Enroll in online courses and certifications for graphic design and digital marketing
- Follow industry blogs and podcasts to stay updated with trends
- Practice new techniques and tools regularly to improve your skillset
- Subscribe to design and marketing magazines
- Join professional organisations such as AIGA or the Chartered Institute of Marketing
- Seek feedback from clients and peers to identify areas for improvement
- Read books on graphic design, digital marketing, and freelancing
- Experiment with different software and tools
- Take on challenging projects to push your boundaries
- Set aside time weekly for personal development and learning
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
