Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product
The strategy aims to generate more leads for a B2B SaaS product through influencer marketing. It involves three main approaches. First, identifying and engaging relevant influencers by researching and analysing their audience, then offering them a trial of your product and negotiating collaboration terms. For example, reaching out to influencers with personalised messages and offering a free demo can establish a partnership beneficial to both parties.
Next, the strategy emphasizes creating collaborative content showcasing your product. This includes co-creating blog posts, videos, and hosting live Q&A sessions. For instance, working with influencers to produce case studies and testimonials can effectively highlight the product's benefits while reaching a wider audience through shared content.
Lastly, leveraging social media platforms is another key strategy. By selecting platforms where your target audience is active and coordinating sponsored content with influencers, you can increase visibility and engagement. Running joint contests and using paid promotions can further amplify reach. Regularly monitoring analytics ensures the effectiveness of these campaigns, enabling necessary adjustments for sustained success.
The strategies
⛳️ Strategy 1: Identify and engage with relevant influencers
- Research and compile a list of influencers in the B2B SaaS space
- Analyse each influencer’s audience demographics and engagement rates
- Select influencers who align with your brand values and have substantial reach
- Initiate contact through personalised emails or messages
- Offer to provide them with a free trial or demo of your SaaS product
- Negotiate terms of the partnership, including deliverables and compensation
- Provide them with marketing materials and key product information
- Create a custom discount code or offer for their audience
- Engage regularly with their content to build a stronger relationship
- Monitor and assess the performance of each influencer partnership
⛳️ Strategy 2: Create collaborative content to showcase your product
- Brainstorm content ideas that highlight the benefits of your SaaS product
- Collaborate with influencers to co-create blog posts, case studies, or whitepapers
- Produce high-quality videos or webinars featuring the influencer using your product
- Host live Q&A sessions with influencers to answer potential customers' questions
- Encourage influencers to share behind-the-scenes content of them using your product
- Share collaborative content across your own social media channels and website
- Optimise all content for SEO to increase its discoverability
- Track the performance of each content piece in terms of engagement and lead generation
- Request testimonials or reviews from influencers to use in your marketing materials
- Repurpose the best-performing content into different formats to extend its reach
⛳️ Strategy 3: Leverage social media platforms for influencer campaigns
- Choose social media platforms where your target audience is most active
- Coordinate with influencers to create sponsored posts or stories
- Develop a consistent posting schedule for influencer content
- Use relevant hashtags to increase the visibility of influencer posts
- Encourage influencers to share user-generated content from their followers
- Run joint contests or giveaways to boost engagement and attract leads
- Use paid promotions to amplify the reach of influencer content
- Monitor social media analytics to measure the success of influencer campaigns
- Adjust your strategy based on feedback and performance data
- Maintain ongoing communication with influencers to ensure campaign alignment
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
