The strategy to enhance Myntra’s New Year Sale focuses on attracting new users, boosting engagement, and enhancing retention. One key component is leveraging influencer marketing by collaborating with top fashion influencers to create buzz around the sale. For example, influencers can share exclusive discount codes or host live shopping sessions on social media platforms to drive engagement and conversion.
Another element involves implementing a personalized recommendation engine, which tailors suggestions to individual users using AI. For instance, users might receive notifications about deals matching their interests or see popular items through dynamic landing pages.
Finally, a post-sale engagement initiative features loyalty programs, feedback campaigns, and interactive events to maintain customer interest post-purchase. Examples include offering time-limited discounts for future purchases and organizing online interactions with fashion experts to provide style advice.
The strategies
⛳️ Strategy 1: Leverage influencer marketing
- Identify top fashion influencers whose audience aligns with Myntra's target demographic
- Negotiate partnerships with influencers for promoting the sale leading up to and during the event
- Create exclusive discount codes for influencers to share with their followers
- Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
- Host live shopping sessions on Myntra's social media with influencers
- Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
- Use influencers to tease upcoming sale events and items to their followers ahead of the sale
- Measure engagement and sales conversions from influencer-driven traffic
- Analyse influencer content performance to refine future campaigns
- Ensure timely and consistent influencer postings throughout the sale period
⛳️ Strategy 2: Implement a personalised recommendation engine
- Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
- Create dynamic landing pages that adjust to user preferences during the sale
- Use push notifications to alert users about tailored deals matching their interests
- Incorporate a 'trending now' section on the app to showcase popular items
- Develop a rewards system for users who interact with personalised recommendations
- Monitor user behaviour to continually refine product suggestions
- Offer additional incentives for users who purchase from recommended lists
- Include customer reviews and ratings in recommendation displays to boost confidence
- Utilise email marketing campaigns highlighting recommended products during the sale
- Continuously gather feedback to improve the accuracy and effectiveness of recommendations
⛳️ Strategy 3: Create a post-sale engagement initiative
- Launch a loyalty programme that rewards users for post-sale purchases
- Host a feedback campaign post-sale offering incentives for completed surveys
- Introduce a referral programme encouraging users to invite friends with exclusive benefits
- Offer time-limited discounts or bonus points for future purchases post-sale
- Develop follow-up email campaigns with curated content based on purchased items
- Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
- Organise a post-sale online event where users can interact with fashion experts for style advice
- Prepare content such as blogs or videos that keep users engaged with the Myntra community
- Provide exclusive previews or early access to upcoming collections for sale participants
- Analyse post-sale data to identify key patterns and inform future retention strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
