The strategy for Legendary Productions aims to boost leads for their Texas branch by enhancing their online presence. This involves optimizing the company's website for SEO, focusing on real estate video and photo production. Creating a blog with industry insights and setting up a Google Business Profile are also pivotal. The plan includes running targeted ads on platforms like Facebook and Instagram, regularly sharing content on social media, and engaging with potential clients on LinkedIn. Collaborations with local influencers, efficient email campaigns, and testing different CTAs form an integral part of this strategy.
Additionally, networking with industry professionals is crucial. This involves attending local real estate events, hosting workshops, and joining associations for increased visibility. Forming partnerships with agencies for exclusive offers and participating in trade shows can expand the company's reach. Developing a referral program and gathering feedback from industry contacts will improve service offerings. Lastly, leveraging client success stories by creating case studies and testimonial videos showcases quantifiable results. Sharing these through various channels, offering incentives, and continually updating content help in demonstrating value to potential clients.
The strategies
⛳️ Strategy 1: Enhance online presence
- Optimise the company website for SEO focusing on real estate video/photo production in Texas
- Create a blog highlighting success stories and industry insights relevant to real estate in Texas
- Set up a Google Business Profile with updated information and customer reviews
- Run targeted ads on search engines and social media platforms like Facebook and Instagram
- Regularly post on social media showcasing recent projects and client testimonials
- Engage with potential clients on LinkedIn through sector-focused groups and discussions
- Collaborate with local influencers or real estate agents for partnerships and shoutouts
- Utilise email marketing campaigns targeting existing contacts with a referral program incentive
- Implement a tracking system to monitor leads generated from online platforms
- Test different CTAs and landing pages to improve conversion rates
⛳️ Strategy 2: Network with industry professionals
- Attend real estate networking events and seminars in Texas
- Host a workshop or seminar for local real estate professionals focusing on the power of video marketing
- Join local real estate associations and groups for greater exposure
- Develop partnerships with real estate agencies to offer exclusive service rates
- Create a referral program for real estate agents who recommend the company's services
- Participate in local trade shows and industry exhibitions
- Send personalised follow-up emails to connections made at events
- Offer free consultations to key real estate stakeholders to demonstrate value
- Organise regular meet-ups for local real estate professionals to share insights and develop relationships
- Collect feedback from industry contacts to improve service offerings and customer relations
⛳️ Strategy 3: Leverage client success stories
- Create detailed case studies on past successful projects with quantifiable success metrics
- Film and distribute client testimonial videos showcasing their experiences and results
- Offer discounts or incentives to clients who agree to be part of a case study
- Publish case studies on the company website and share through emails and newsletters
- Pitch success stories to local media outlets and industry publications
- Create an online portfolio to feature visually stunning work and success stories
- Invite potential clients to live demonstrations or tours of completed projects
- Encourage satisfied clients to leave reviews on platforms like Yelp and Google
- Integrate success stories into sales presentations to illustrate the value provided
- Regularly update and expand the collection of success stories to keep content fresh
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
