Strategies and tactics for developing marketing strategies for fintech companies
The strategy for developing marketing strategies for fintech companies consists of three main approaches: building a strong online presence, leveraging content marketing, and participating in fintech events. By creating a professional website, maintaining a fintech blog, and utilizing social media platforms like LinkedIn and Twitter, companies can effectively establish their online presence. For instance, engaging with followers by responding to comments and messages fosters a sense of community and trust.
Content marketing is another crucial strategy, involving the creation of a content calendar, detailed whitepapers, case studies, and engaging video content. Hosting webinars and writing guest posts for industry blogs can help reach a broader audience. For example, producing infographics to simplify complex concepts can make fintech solutions more accessible to potential clients.
Participating in fintech events allows companies to network with key players and potential clients. Attending industry conferences, delivering keynote speeches, and exhibiting at fintech expos are effective ways to showcase solutions. Capturing and sharing event moments on social media can extend the reach and impact of these activities.
The strategies
⛳️ Strategy 1: Build strong online presence
- Create a professional and informative website
- Start a fintech blog with regular content updates
- Utilise social media platforms like LinkedIn, Twitter, and Facebook
- Implement SEO strategies to increase search engine rankings
- Engage with followers by responding to comments and messages
- Share user success stories and testimonials
- Offer valuable resources such as eBooks and webinars
- Collaborate with influencers and industry leaders
- Use social media advertising to increase reach
- Continuously analyse and optimise your online presence
⛳️ Strategy 2: Leverage content marketing
- Develop a content calendar with regular blog posts
- Create detailed whitepapers and case studies
- Produce engaging video content explaining your fintech solutions
- Host webinars and online workshops
- Write guest posts for industry-related blogs and sites
- Develop infographics to simplify complex concepts
- Share industry news and insights on your platforms
- Utilise email marketing to distribute your content
- Develop a referral program to encourage content sharing
- Regularly update and repurpose existing content
⛳️ Strategy 3: Participate in fintech events
- Attend industry conferences and trade shows
- Host or sponsor fintech meetups and events
- Network with key players and potential clients
- Deliver keynote speeches or presentations
- Exhibit at fintech expos to showcase your solution
- Engage in panel discussions and roundtable talks
- Collect and analyse feedback from event attendees
- Distribute promotional materials and merchandise
- Capture and share event moments on social media
- Follow up with contacts made during the event
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
