The strategy "Growing Ghumakkad Gurus through social media marketing" aims to increase followers and attract more customers for Ghumakkad Gurus. One key approach is creating engaging content consistently. For example, posting high-quality images on Instagram and sharing daily stories captures behind-the-scenes activities, enhancing the brand's visibility. The strategy also includes using analytics to optimize content performance and collaborating with influencers to reach a broader audience.
Another strategy focuses on engaging with the community. Ghumakkad Gurus can foster connections by responding promptly to comments, organizing live sessions, and featuring user-generated content. These actions help build a loyal community around the brand, encouraging followers to participate and contribute their own content.
Finally, implementing promotional strategies is crucial for visibility and conversion. By offering limited-time discounts and running giveaway campaigns, Ghumakkad Gurus can spark interest. Collaborations with influencers for shoutouts and targeted social media ads further amplify the brand's reach, driving more potential customers to engage with the content and offerings.
The strategies
⛳️ Strategy 1: Create engaging content consistently
- Post at least three times a week on Instagram with high-quality images of treks and trips
- Share stories daily showcasing behind-the-scenes activities and customer testimonials
- Use a consistent brand aesthetic and colour palette in all visuals
- Create reels and videos highlighting journey moments and customer experiences
- Collaborate with local influencers and bloggers to reach a wider audience
- Host monthly themed photo contests encouraging followers to post pictures from your trips
- Use Instagram analytics to understand what type of content performs best
- Develop captivating captions that tell a story or offer value
- Schedule posts at times of high user activity to increase engagement
- Utilise relevant hashtags to increase discoverability
⛳️ Strategy 2: Engage with the community
- Respond to comments and messages promptly to foster a connection
- Follow and interact with accounts related to travel and adventure
- Join and participate in relevant online travel community chats and forums
- Organise Instagram live sessions where viewers can ask questions about trips
- Feature user-generated content from customers who have previously traveled with you
- Leave meaningful comments on potential customers' travel posts
- Create polls and questions in Instagram stories to engage followers
- Send personalised thank you messages to new followers
- Create a branded hashtag and encourage followers to use it
- Invite followers to contribute content that can be featured on your page
⛳️ Strategy 3: Implement promotional strategies
- Offer limited-time discounts or early bird deals for followers
- Provide referral discounts to encourage word-of-mouth marketing
- Run a giveaway campaign with a travel package prize to increase visibility
- Collaborate with travel influencers for shoutouts and promotions
- Create highlight reels of different destinations to spark interest
- Set up Facebook and Instagram ads targeting adventure travel enthusiasts
- Track and retarget visitors to your website using social media adverts
- Launch a countdown campaign leading up to new trek announcements
- Feature testimonials from past customers as part of your promotional content
- Update bio links regularly to promote current trips or blog posts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
