10 strategies and tactics for Growth

What is a Growth strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Growth strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

Building your own Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Growth strategy examples

You will find in the next section many different Growth tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
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Strategies and tactics for growing E-commerce Market Share

  • ⛳️ Strategy 1: Improve online marketing campaigns

    • Optimise social media advertising to target key demographics
    • Implement retargeting ads to increase conversion rates
    • Collaborate with influencers to promote products
    • Invest in high-quality content marketing, including blogs and videos
    • Utilise SEO techniques to improve search engine rankings
    • Create email marketing campaigns tailored to customer segments
    • Use data analytics to refine and personalise marketing messages
    • Run limited-time promotions and discounts on popular items
    • Leverage customer testimonials and reviews in campaigns
    • Explore paid search marketing to capture more traffic

  • ⛳️ Strategy 2: Enhance the customer shopping experience

    • Redesign the website for a more user-friendly interface
    • Streamline the checkout process to minimise cart abandonment
    • Implement a robust customer service live chat feature
    • Offer multiple payment options to cater to diverse preferences
    • Introduce a loyalty programme to reward repeat purchases
    • Provide detailed product descriptions and high-quality images
    • Ensure mobile compatibility for a seamless shopping experience
    • Offer free shipping or low-cost shipping options
    • Create a comprehensive FAQ section to address common inquiries
    • Continuously collect and act on customer feedback to improve

  • ⛳️ Strategy 3: Expand product range and partnerships

    • Conduct market research to identify high-demand products
    • Introduce new product categories to attract a wider audience
    • Partner with complementary brands for co-marketing opportunities
    • Negotiate exclusive deals with suppliers to offer unique items
    • Develop private label products to differentiate from competitors
    • Implement a pre-order system for upcoming products
    • Offer limited edition or seasonal products to create urgency
    • Attend industry trade shows to discover new products and partners
    • Build relationships with wholesalers and distributors for better terms
    • Launch a referral programme to incentivise word-of-mouth marketing
e-commercemarket-sharemarketing-managercustomer-experience-specialistmarketing-teamproduct-development-team
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Strategies and tactics for coping with economic conditions for retailers

  • ⛳️ Strategy 1: Mitigate the impact of unemployment

    • Implement flexible workforce strategies such as part-time positions
    • Invest in employee training programs to enhance skill sets
    • Create employee incentive and retention programs
    • Partner with local job agencies to access a wider talent pool
    • Leverage technology to automate repetitive tasks
    • Optimise staffing schedules based on peak times
    • Offer employee assistance programmes for mental health support
    • Foster a positive workplace culture to boost morale
    • Explore government subsidies or support programs for employment
    • Utilise freelancers or temporary workers during high-demand periods

  • ⛳️ Strategy 2: Adapt to changing interest rates

    • Negotiate flexible loan terms with financial institutions
    • Refinance existing debts to take advantage of lower rates
    • Utilise cash reserves for capital investments
    • Diversify financial investments to mitigate risk
    • Monitor changes in interest rates regularly
    • Engage in financial forecasting to anticipate cost implications
    • Adjust pricing strategies to maintain profitability
    • Explore interest rate hedging options
    • Strengthen relationships with multiple banks for better terms
    • Maintain a good credit rating to secure favourable rates

  • ⛳️ Strategy 3: Counteract the effects of inflation

    • Increase operational efficiency to reduce costs
    • Negotiate better deals with suppliers
    • Implement dynamic pricing strategies based on demand
    • Introduce value-added services to justify price increases
    • Diversify product offerings to include budget-friendly options
    • Invest in marketing to highlight product differentiation
    • Optimise inventory management to prevent overstock
    • Focus on customer loyalty programs to retain consumers
    • Monitor and adjust wages to reflect inflation rates
    • Explore tax incentives that can offset increased costs
economic-strategyretail-adaptationfinancial-analysthr-managerfinance-teamhr-team
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Strategies and tactics for staying open minded to new opportunities

  • ⛳️ Strategy 1: Challenge your assumptions

    • Identify and question your current assumptions about opportunities
    • Seek feedback from diverse perspectives to broaden your viewpoint
    • Engage in activities outside your comfort zone regularly
    • Study examples of people who have successfully embraced new opportunities
    • Conduct a self-assessment to identify areas of resistance or bias
    • Practice active listening in conversations to understand different viewpoints
    • Join forums or groups that focus on innovation and new ideas
    • Engage in role-playing activities to challenge your thinking patterns
    • Keep a journal of new experiences and reflect on them
    • Take courses or attend workshops on critical thinking and problem-solving

  • ⛳️ Strategy 2: Expand your network

    • Attend industry events and conferences to meet new people
    • Join professional associations or clubs related to your interests
    • Engage with people from different backgrounds and industries
    • Use social media platforms to connect with thought leaders and influencers
    • Participate in online forums and discussion groups
    • Schedule regular coffee meetings with new contacts
    • Attend community events and volunteer opportunities
    • Collaborate on projects with colleagues from different departments
    • Seek out a mentor or coach from a different field
    • Arrange informational interviews with professionals in roles you're curious about

  • ⛳️ Strategy 3: Stay informed and curious

    • Subscribe to newsletters and podcasts related to various industries
    • Read books and articles on diverse topics
    • Watch documentaries and TED talks on new ideas and innovations
    • Take online courses or attend webinars on subjects outside your field
    • Set aside time each week to research emerging trends
    • Participate in brainstorming sessions and think tanks
    • Join or start a book club focused on exploring new ideas
    • Ask open-ended questions in conversations to learn more
    • Experiment with hobbies and activities that are new to you
    • Regularly reflect on what you've learned and how it can be applied
flexibilitygrowthentrepreneurinnovatorresearch-and-developmentmarketing
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Strategies and tactics for accepting your limits

  • ⛳️ Strategy 1: Embrace self-awareness

    • Start a daily journal to analyse your feelings and thoughts
    • Identify situations where you feel overwhelmed and why
    • Seek feedback from trusted friends or mentors about your strengths and weaknesses
    • Reflect on past experiences where you successfully managed your limits
    • Read literature or watch videos about self-awareness and personal growth
    • Set realistic, achievable goals for yourself
    • Practice mindfulness to stay present and notice your limits
    • Engage in self-compassion exercises to be kinder to yourself
    • Accept compliments and constructive criticism equally
    • Take personality or strengths tests to understand your natural inclinations

  • ⛳️ Strategy 2: Develop coping mechanisms

    • Learn stress management techniques such as deep breathing or meditation
    • Create a support system of friends, family, or colleagues
    • Set boundaries to manage your workload and stress levels
    • Engage in physical exercise to increase resilience
    • Identify hobbies or activities that help you relax and unwind
    • Establish a routine to provide structure and reduce anxiety
    • Use positive affirmations to build internal resilience
    • Seek professional help if needed, such as a therapist or counsellor
    • Learn to delegate tasks when feeling overwhelmed
    • Schedule regular breaks to rest and recharge

  • ⛳️ Strategy 3: Cultivate a growth mindset

    • Educate yourself about the principles of a growth mindset
    • Replace negative self-talk with positive affirmations
    • View challenges as opportunities for growth rather than obstacles
    • Celebrate small achievements and progress
    • Surround yourself with people who encourage and inspire growth
    • Engage in continuous learning through courses, reading, or hobbies
    • Practice resilience by facing and overcoming fears
    • Be open to trying new things and stepping out of your comfort zone
    • Reframe failures as valuable learning experiences
    • Set long-term goals and break them into manageable steps
self-awarenessgrowth-mindsetmentortherapistpersonal-developmentsupport-system
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Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
partnershipcollaborationmarketing-managerbusiness-developmentmarketingsales
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Strategies and tactics for managing Question of the Day Project for NSCA and RISE Growth Lab

  • ⛳️ Strategy 1: Align with the content calendar

    • Review the SOL content calendar thoroughly
    • Identify key topics that align with NSCA and RISE Growth Lab objectives
    • Create a master schedule incorporating key dates from the SOL content calendar
    • Categorise questions by relevance to upcoming content
    • Synchronise the publication of questions with the content calendar
    • Hold bi-weekly meetings with the content team to discuss upcoming topics
    • Set reminders for key content calendar dates
    • Use project management software like Trello to track progress
    • Share the master schedule with all team members
    • Regularly review and adjust the alignment as necessary

  • ⛳️ Strategy 2: Develop a structured workflow

    • Define clear roles and responsibilities for team members
    • Establish a template for question creation
    • Create a standard operating procedure document
    • Set deadlines for question drafts in line with the content calendar
    • Implement an editorial review process for questions
    • Set up a feedback loop with team members and stakeholders
    • Utilise collaborative tools like Google Docs for question drafts
    • Incorporate a quality assurance step before publishing
    • Maintain an archive of past questions for reference
    • Conduct weekly progress reviews

  • ⛳️ Strategy 3: Enhance communication and collaboration

    • Create a dedicated communication channel for the project
    • Schedule regular check-in meetings
    • Use collaborative tools like Slack or Teams
    • Develop a shared document repository
    • Encourage open feedback and suggestions
    • Ensure transparency in timelines and deadlines
    • Send out regular updates on project status
    • Address any issues or bottlenecks quickly
    • Foster a collaborative team culture
    • Celebrate milestones and achievements
content-alignmentstructured-workflowproject-managercontent-creatoreditorial-teamcontent-team
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Strategies and tactics for achieving brand unit sales growth versus competitor

  • ⛳️ Strategy 1: Enhance product visibility

    • Invest in online and offline advertising campaigns
    • Collaborate with influencers to promote the brand
    • Participate in trade shows and industry events
    • Improve in-store displays and signage
    • Optimize search engine marketing
    • Launch a social media marketing campaign
    • Distribute product samples at key locations
    • Create engaging content for brand awareness
    • Use customer testimonials in marketing materials
    • Ensure consistent branding across all platforms

  • ⛳️ Strategy 2: Improve product offerings

    • Conduct market research to identify customer needs
    • Innovate new product features based on feedback
    • Enhance the quality of existing products
    • Expand the product range to cover more segments
    • Offer limited-time special editions
    • Provide customisation options
    • Maintain competitive pricing
    • Create bundle deals to increase average purchase value
    • Collaborate with brands for co-branded products
    • Monitor competitor products and adapt accordingly

  • ⛳️ Strategy 3: Boost customer loyalty

    • Implement a customer loyalty programme
    • Offer exclusive discounts to repeat customers
    • Provide exceptional customer service
    • Create a referral programme
    • Engage with customers through social media
    • Solicit and act on customer feedback
    • Develop personalised email marketing campaigns
    • Host exclusive events for loyal customers
    • Reward customers for online reviews and testimonials
    • Ensure timely and efficient order fulfilment
product-visibilitycustomer-loyaltymarketing-managerproduct-developermarketing-teamsales-team
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Strategies and tactics for driving Significant Growth and Market Leadership

  • ⛳️ Strategy 1: Expand market reach

    • Identify and target new geographic markets
    • Develop partnerships with local healthcare providers
    • Customise marketing campaigns for new regions
    • Launch multilingual support services
    • Participate in international health fairs and conferences
    • Leverage online advertising to reach global audience
    • Offer competitive pricing for new markets
    • Develop relations with local media outlets
    • Launch promotional campaigns in targeted areas
    • Monitor market penetration and adjust strategies accordingly

  • ⛳️ Strategy 2: Innovate service offerings

    • Establish a research and development team
    • Conduct regular market analysis
    • Invest in new fertility technologies
    • Pilot innovative treatment solutions
    • Collaborate with fertility research institutions
    • Gather and implement patient feedback on new services
    • Introduce wellness programmes complementing fertility care
    • Launch a loyalty programme for returning patients
    • Offer packages integrating alternative treatments
    • Monitor and evaluate success of new services

  • ⛳️ Strategy 3: Strengthen marketing efforts

    • Develop a comprehensive marketing plan
    • Invest in digital marketing campaigns
    • Utilise social media to build an online community
    • Create a referral programme for existing patients
    • Engage in content marketing through blogs and articles
    • Host webinars and live Q&A sessions with experts
    • Collaborate with influencers in the health sector
    • Offer limited-time promotions to attract new patients
    • Track and analyse marketing campaign performance
    • Adjust marketing strategies based on performance data
brand-identitycustomer-experiencemarketing-strategistcustomer-service-managermarketing-teamdevelopment-team
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Strategies and tactics for improving employee training and growth

  • ⛳️ Strategy 1: Customise training programmes

    • Conduct a skills gap analysis to identify specific training needs
    • Develop personalised development plans for employees
    • Incorporate a variety of training methods such as e-learning, workshops, and on-the-job training
    • Provide industry-specific training modules
    • Ensure training sessions are interactive and engaging
    • Regularly update training content to reflect industry trends
    • Create a mentorship programme to pair employees with experienced mentors
    • Offer certification and accreditation opportunities
    • Solicit feedback from employees regarding training effectiveness
    • Track employee progress and adjust training plans as needed

  • ⛳️ Strategy 2: Encourage continuous learning

    • Provide access to an online learning platform with diverse courses
    • Implement a learning and development budget for each employee
    • Organise quarterly knowledge-sharing sessions within teams
    • Encourage employees to attend industry conferences and events
    • Promote a culture of learning through internal communications
    • Integrate learning objectives into performance reviews
    • Reward employees who demonstrate continual learning and development
    • Provide opportunities for cross-training within different departments
    • Offer lunch-and-learn sessions on relevant topics
    • Allow time during work hours for personal development activities

  • ⛳️ Strategy 3: Measure the impact of training programmes

    • Set specific, measurable goals for each training initiative
    • Conduct pre- and post-training assessments to measure knowledge gain
    • Collect feedback via surveys immediately after training sessions
    • Monitor employee performance metrics following training interventions
    • Evaluate the return on investment (ROI) of training programmes
    • Compare training outcomes with industry benchmarks
    • Track career progression and promotion rates of trained employees
    • Hold regular review meetings to discuss training results
    • Adjust training strategies based on collected data and insights
    • Share training success stories within the organisation to reinforce the value of training
trainingdevelopmenttrainerhr-managerlearning-and-developmenthuman-resources
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Executing your Growth strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

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More strategies recently published

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