The strategy aims to enhance user-centric design and branding consistency, focusing on usability and cohesive brand identity. It starts by implementing user-centric design testing processes, which involve conducting usability testing with 200 users across various platforms such as Edubanc and EdPay. For example, organizing focus group sessions provides valuable insights into the user experience. By designing a systematic feedback collection process, the strategy ensures regular integration of user feedback.
Another key aspect is developing and enforcing unified branding guidelines. A comprehensive branding guide is created, covering visual and messaging elements for all products, applied through iterative design updates. To ensure adherence, designers receive training, and a review board oversees consistency.
Lastly, the strategy optimizes design processes for efficiency. Mapping current design workflows helps identify bottlenecks, leading to measurable time reduction goals. Sharing design assets and conducting A/B testing on onboarding flows aids in efficiency gains. Training on advanced tools and regular feedback sessions foster continuous improvement, promoting a culture of refinement.
The strategies
⛳️ Strategy 1: Implement User-Centric Design Testing Processes
- Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
- Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
- Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
- Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
- Establish a timeline for regular usability testing to ensure ongoing user feedback integration
- Analyse usability testing data to highlight recurring themes and areas needing improvement
- Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
- Deploy changes based on identified design issues and re-test to confirm resolution
- Create follow-up surveys post-testing to gauge user satisfaction and experience
- Document all findings and improvements as case studies to inform future design processes
⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines
- Create a comprehensive branding guide that covers all visual and messaging aspects for all products
- Apply the branding guide to five key product interfaces by conducting iterative design updates
- Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
- Develop a checklist for designers to ensure adherence to branding guidelines in every project
- Set up a review board tasked with overseeing branding consistency across ongoing projects
- Create template assets that comply with the branding guide for easy reuse
- Involve the marketing team in the branding guide creation to align brand messaging with design
- Track the impact of updated interfaces on user experience and brand perception through feedback channels
- Host quarterly workshops to revise and update the branding guidelines as necessary
- Gather cross-team feedback to ensure the branding guide remains practical and user-focused
⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency
- Map current design processes to identify bottlenecks and inefficiencies
- Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
- Establish a shared asset library for design components to boost reuse and efficiency
- Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
- Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
- Incorporate design tools and analytics for tracking asset utilisation and workflow progress
- Run training sessions on advanced design tools and processes to enhance team capabilities
- Measure and report on efficiency metrics, presenting these findings in team meetings
- Iterate and refine processes continually based on feedback and performance data
- Create a culture of continuous improvement through regular feedback sessions and design retrospectives
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
