The strategy focuses on promoting the collaboration between Livin and Dompet Dhuafa through an engaging anime video. It aims to connect with audiences by employing three main approaches. First, a professional anime studio is engaged to produce a high-quality video that underscores the themes of collaboration and charity. This involves meticulous steps like researching suitable studios, crafting a storyline, and maintaining creative oversight throughout the production process. For instance, character designs are tailored to resonate with viewers.
In addition, a robust social media campaign is launched to extend the video’s reach. By utilizing target platforms, engaging influencers, and launching hashtag campaigns, the strategy ensures widespread visibility and interaction. Mini-episodes and live sessions with creators also play a role in keeping the audience engaged and excited.
Finally, offline events and screenings complement the digital push by bringing the collaboration directly to communities. Launch events and exclusive screenings, supported by media coverage and interactive sessions, create buzz and deepen impact. This includes partnerships with educational institutions and donation opportunities, making the strategy holistic.
The strategies
⛳️ Strategy 1: Engage a professional anime studio
- Research anime studios with a portfolio relevant to social causes
- Request quotes and timelines from selected studios
- Evaluate studios based on quality, cost, and experience
- Sign a contract with the chosen studio
- Collaborate with the studio to develop a compelling storyline
- Ensure the message of collaboration and charity is clear in the script
- Work with the studio on character design that resonates with the target audience
- Approve keyframes and animatics before full production
- Review and give feedback during the production process
- Approve the final cut of the anime video
⛳️ Strategy 2: Create a social media campaign
- Identify target social media platforms for promotion
- Design teasers and trailers for the anime video
- Schedule posts around popular viewing times
- Engage influencers with interests aligned to Livin and Dompet Dhuafa
- Launch a hashtag campaign associated with the collaboration
- Host live interaction sessions with the anime creators and brand ambassadors
- Develop mini-episodes or clips to maintain audience engagement
- Monitor social media metrics for engagement and reach
- Respond to audience comments and feedback promptly
- Iterate and adjust the strategy based on audience response
⛳️ Strategy 3: Organise offline events and screenings
- Plan launch events in key cities with large target audiences
- Coordinate with local cinemas or event spaces for exclusive screenings
- Create a press release detailing the anime project's objectives
- Invite local media and influencers to attend and cover the events
- Include interactive sessions or Q&A panels at events
- Distribute promotional materials including posters and merchandise
- Set up donation stations at event venues for Dompet Dhuafa
- Capture photo and video content for further online promotion
- Utilise feedback from events to enhance ongoing promotion strategies
- Establish partnerships with educational institutions to host screenings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
