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2 strategies and tactics for Organic Traffic

What is Organic Traffic strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Organic Traffic strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Organic Traffic strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Organic Traffic strategy examples

You will find in the next section many different Organic Traffic tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing SEO Strategy for a New Cosmetic Brand in India

  • ⛳️ Strategy 1: Conduct keyword research

    • Identify high-traffic keywords related to cosmetics in India
    • Use tools like Google Keyword Planner to explore keyword options
    • Analyse competitors’ websites to identify keywords they rank for
    • Focus on long-tail keywords specific to cosmetic products
    • Assess the relevance of selected keywords to your target audience
    • Categorise keywords based on product lines and categories
    • Regularly update the keyword list based on trends and performance
    • Incorporate localised keywords to target regional audiences
    • Identify seasonal keyword opportunities for promotional periods
    • Evaluate search intent behind chosen keywords for alignment

  • ⛳️ Strategy 2: Optimise website content

    • Craft engaging product descriptions using target keywords
    • Ensure all website pages have unique meta titles and descriptions
    • Incorporate relevant keywords into headings and subheadings
    • Optimize image alt texts with descriptive, keyword-rich language
    • Create a blog section to publish content related to cosmetic tips
    • Utilise internal linking to guide users through related pages
    • Improve site speed for better user experience and SEO ranking
    • Ensure website is mobile-friendly and responsive
    • Use structured data to enhance search engine understanding
    • Develop a content calendar to sustain regular content updates

  • ⛳️ Strategy 3: Build high-quality backlinks

    • Reach out to beauty bloggers for guest blogging opportunities
    • Submit your website to Indian beauty and fashion directories
    • Collaborate with influencers to write about your products
    • Engage in relevant online forums and discussions linking back to your site
    • Create shareable infographic content for external linking
    • Utilise social media to promote content and generate links
    • Participate in industry events and share insights via press releases
    • Establish relationships with online publications in the beauty niche
    • Monitor competitors' backlink strategies for inspiration
    • Regularly assess backlink profile and disavow toxic links
seoorganic-trafficseo-specialistcontent-strategistdigital-marketing-teamweb-development-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

How to track your Organic Traffic strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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