The strategy to achieve incremental growth in SEO for Citi Cards and Bank is centered on improving content and site performance. The first strategy focuses on enhancing content creation and publication. By conducting a content audit, gaps and opportunities are identified. A content calendar ensures topics and keywords are aligned with their target audience. Utilizing SEO best practices, incorporating visual and interactive content, and collaborating with industry experts enhances engagement and authority.
The second strategy aims to optimize the homesite's page load speed. Utilizing tools like Google PageSpeed Insights, and optimizing image sizes and web structures streamline this process. Implementing a CDN and reducing CSS and JavaScript file sizes further enhances speed.
Finally, improving user engagement and conversion involves intuitive website navigation, clear calls-to-action, and personalizing user experiences. A/B testing and analyzing user behavior allows for continuous improvements, ensuring the website is both engaging and effective.
The strategies
⛳️ Strategy 1: Enhance content creation and publication
- Conduct a comprehensive content audit to identify gaps and opportunities
- Develop a content calendar with topics and keywords tailored to target audiences
- Utilise search engine optimisation (SEO) best practices in all content creation
- Collaborate with industry experts to create authoritative guest posts
- Implement a robust internal linking strategy to boost page authority
- Ensure all content is easily accessible and mobile-friendly
- Monitor performance metrics to refine content strategies continuously
- Incorporate visual and interactive content types to engage users
- Regularly update existing content to maintain relevance and accuracy
- Utilise social media platforms to promote and distribute content effectively
⛳️ Strategy 2: Optimise homesite page load speed
- Conduct a site speed analysis using tools like Google PageSpeed Insights
- Optimise images by compressing them without losing quality
- Minimise HTTP requests by simplifying the design and structure
- Enable browser caching to enhance user experience and load times
- Implement content delivery network (CDN) solutions to reduce server load
- Minimise CSS and JavaScript files to decrease size and improve speed
- Reduce server response time by choosing efficient hosting solutions
- Regularly monitor and remove unnecessary plugins or extensions
- Utilise lazy loading for images and videos to improve initial load time
- Regularly test and update site speed performance as new content is added
⛳️ Strategy 3: Improve user engagement and conversion
- Design intuitive and clear navigation structures to guide users
- Implement clear calls-to-action (CTAs) throughout the website
- Incorporate customer testimonials and case studies to build trust
- Utilise A/B testing to optimise landing page components
- Enhance user experience through personalisation and recommendation engines
- Monitor user behaviour with tools like Google Analytics for insights
- Continuously test and refine the user journey to reduce bounce rates
- Encourage user feedback and implement improvements based on responses
- Implement chatbots or live chat features to assist users in real-time
- Regularly update FAQs and support content to meet emerging user needs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
