The strategy to develop a commercial plan and prospecting in Morocco emphasizes three key areas. First, enhancing brand visibility is crucial. This involves creating a robust online presence, utilizing social media, participating in educational fairs, and working with local influencers. For example, by optimizing search engine results with targeted keywords and offering informative webinars, the agency can effectively attract a larger audience interested in studying abroad.
Second, expanding professional partnerships is essential. Building relationships with local educational institutions and international universities can open new opportunities. For instance, hosting networking events and creating referral programs can foster strong collaborations, benefiting both parties in reaching more potential clients.
Lastly, optimizing service delivery ensures that clients receive top-notch support. This includes training staff to cater to Moroccan customers, offering virtual consultations, and providing multilingual assistance. Ensuring efficient client communication and incorporating feedback helps refine services, leading to long-term client relationships and an enhanced reputation in the Moroccan market.
The strategies
⛳️ Strategy 1: Enhance brand visibility
- Create a compelling online presence through a professional website
- Utilise social media platforms to reach target audiences
- Participate in educational fairs and exhibitions in Morocco
- Develop marketing materials in Arabic and French for local distribution
- Work with local influencers and education bloggers to promote services
- Optimise search engine results with targeted keywords
- Create informative webinars and online workshops about studying abroad
- Share success stories and testimonials of previous clients
- Produce educational content focusing on studying abroad benefits
- Offer exclusive online promotions to attract new clients
⛳️ Strategy 2: Expand professional partnerships
- Build relationships with local schools and universities
- Collaborate with Moroccan educational consultants and agencies
- Partner with international universities to create exclusive offers
- Identify and connect with local businesses seeking international training
- Establish contacts with Moroccan student organisations
- Develop joint programmes with embassies in Morocco
- Negotiate agreements with international education providers
- Host networking events for industry professionals
- Create a referral programme for professionals and businesses
- Participate in educational conferences to connect with potential partners
⛳️ Strategy 3: Optimise service delivery
- Develop an efficient process for client consultation and orientation
- Train staff to provide excellent customer service tailored to Moroccan clients
- Create clear, informative guides on enrolment, admission, and visa procedures
- Establish a responsive communication system with clients
- Gather and incorporate client feedback to improve services
- Hire locally to ensure cultural understanding in client interactions
- Offer virtual consultations to reach clients in remote areas
- Regularly update clients on their application process
- Develop multilingual support materials and assistance
- Enhance the client follow-up system post-service to build long-term relationships
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
