The strategy focuses on positioning apartment hotels by targeting three core segments. First, through digital marketing, the strategy aims to attract weekday guests by leveraging social media campaigns, SEO, and collaborations with travel influencers. For example, creating video content showcasing the apartments' features can engage potential guests. Additionally, platforms like Google Ads and retargeting ads enhance outreach and capture interest.
Second, the strategy involves creating corporate partnerships by engaging local businesses seeking accommodations. Special corporate rates and membership programs foster loyalty among business travelers. Networking events and collaborations with travel agencies further integrate apartments into business travel solutions.
Lastly, the strategy emphasizes family-friendly amenities to attract family guests. By designing packages that include local attractions and providing family essentials like cribs and board games, the hotel enhances its appeal. Collaborations with local family-oriented businesses offer guests exclusive deals. Hosting family events encourages community engagement, while testimonials from family guests enhance credibility and attract similar clientele.
The strategies
⛳️ Strategy 1: Utilise digital marketing
- Create targeted social media campaigns aimed at families and business travellers
- Use search engine optimisation to enhance online visibility
- Develop partnerships with travel influencers to feature the apartment
- Utilise Google Ads for targeted search and display ads
- Create engaging video content showcasing the features of the 2-bedroom apartments
- Set up retargeting ads for website visitors who don't book
- Use email marketing to offer special weekday discounts to past guests
- Run promotions on accommodation booking platforms like Booking.com or Airbnb
- Host virtual tours of the apartments via social media stories and live sessions
- Utilise analytics tools to track campaign performance and adjust strategies
⛳️ Strategy 2: Create corporate partnerships
- Identify local businesses in need of weekday accommodations for employees
- Offer special corporate rates and packages tailored to business travellers
- Host networking events at the hotel to attract business clients
- Attend local business fairs to promote the apartment options
- Provide value-added services like free high-speed Wi-Fi and workspaces
- Develop a newsletter targeting corporate clients with exclusive offers
- Collaborate with travel agencies to include the apartments in business travel packages
- Create loyalty programmes to incentivise recurring corporate bookings
- Partner with local transportation services for easy commuting options
- Offer free shuttle services to and from major business centres
⛳️ Strategy 3: Focus on family-friendly amenities
- Design family-centric packages that include local attractions and meals
- Offer amenities like cribs, board games, and kitchen essentials for families
- Advertise the proximity to parks, schools, or family activities
- Collaborate with local family-friendly restaurants for exclusive guest deals
- Host family events at the property to encourage community engagement
- Collect testimonials from families who stayed and share them on digital platforms
- Create a guide of local family activities available during weekdays
- Partner with local toy stores or family brands for promotions
- Provide discounted extended stays for family guests
- Offer a kids' welcome kit upon arrival with snacks and activity ideas
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
