Strategies and tactics for hosting an international perfume event
The strategy for hosting an international perfume event involves three primary approaches: highlighting cultural fragrances, invoking emotions through storytelling, and celebrating the senses. The first strategy focuses on creating a diverse and educational experience by spotlighting popular fragrances from different cultures. For example, event sections could be themed around specific cultural scents, supported by collaborations with influencers and the distribution of fragrance samples.
The second strategy emphasizes the power of narrative by developing a central story that unites all the perfumes featured at the event. Visual elements like posters and videos can help narrate the story, while interactive stations provide deeper insights. This approach can create an emotional connection with attendees, as they engage with storytellers and actors who bring the narrative to life.
Finally, the third strategy aims to immerse attendees in a holistic sensory experience. By incorporating sight, sound, taste, and touch alongside scent, attendees can explore the essence of perfumes in a more engaging way. Workshops, ambient lighting, and music enhance the atmosphere, allowing consumers to fully appreciate the multifaceted nature of each fragrance.
The strategies
⛳️ Strategy 1: Highlight cultural fragrances
- Research and identify popular fragrances from different cultures
- Create informative materials to educate consumers on these cultural fragrances
- Feature each culture's fragrance in a dedicated section at the event
- Collaborate with influencers from various cultures to promote the event
- Design event spaces to reflect the aesthetics of the featured cultures
- Prepare fragrance samples from each culture to give away
- Host live demonstrations on how these fragrances are traditionally used
- Incorporate traditional music and performances to enhance the cultural theme
- Develop social media content showcasing the featured cultural fragrances
- Gather feedback from attendees on their favourite cultural fragrances
⛳️ Strategy 2: Invoke emotions through storytelling
- Create a central story that ties all the perfumes together
- Develop visual elements like posters and videos that narrate the story
- Design interactive stations where consumers can learn about the story behind each fragrance
- Partner with storytellers or actors to bring the story to life during the event
- Use social media platforms to share segments of the story leading up to the event
- Offer themed merchandise that aligns with the story
- Include the story in the event’s marketing materials and invitations
- Create a digital booklet that attendees can download to read more about the story
- Encourage consumers to share their own perfume-related stories on social media
- Track engagement and gather consumer feedback on the story during and after the event
⛳️ Strategy 3: Celebrate the senses
- Develop a multisensory experience that includes sight, sound, taste, and touch alongside scent
- Arrange for food and drinks that complement the fragrances
- Use ambient music and lighting to set the mood for different fragrance zones
- Create tactile displays that allow consumers to feel the ingredients used in the perfumes
- Install visual displays that illustrate the creation process of perfumes
- Organise scent workshops where attendees can create their own fragrances
- Hire sensory experts to guide attendees through the multisensory experience
- Produce video content that showcases the multisensory experience to share online
- Provide attendees with a sensory kit to take home as a memento
- Gather feedback to see how the multisensory aspects influenced the consumer’s experience
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
