5 strategies and tactics for Communication Strategy

What is a Communication Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communication Strategy strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Communication Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communication Strategy strategy examples

You will find in the next section many different Communication Strategy tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a communications strategy for the UK Government's new priorities

  • ⛳️ Strategy 1: Understand government priorities

    • Review official government publications on new priorities
    • Attend meetings and briefings to gather firsthand information
    • Consult with key government officials and departments for detailed insights
    • Analyse public opinion and media sentiment regarding current government policies
    • Identify the key messages that align with government priorities
    • Understand the target audience for the government's communications
    • Evaluate the political climate and potential challenges
    • Assess the impact of previous communications efforts
    • Develop a SWOT analysis based on gathered information
    • Summarise findings in a comprehensive report

  • ⛳️ Strategy 2: Craft targeted communication messages

    • Define specific communication objectives based on government priorities
    • Create a core message that reflects the new priorities and resonates with the audience
    • Develop key supporting messages that address different aspects of the core message
    • Tailor messages for different audience segments (e.g., public, stakeholders, media)
    • Prepare messaging guidelines for consistency across all communications
    • Draft press releases, speeches, and social media posts aligned with new priorities
    • Seek feedback from government officials and key stakeholders on draft messages
    • Revise messages based on received feedback
    • Train spokespersons and representatives to deliver the new messages effectively
    • Compile finalised messages into a communications toolkit for easy reference

  • ⛳️ Strategy 3: Implement and evaluate the communications plan

    • Develop a detailed implementation plan with timelines and responsibilities
    • Launch a communications campaign through multiple channels (TV, radio, social media)
    • Engage with the media to ensure positive coverage of government priorities
    • Utilise social media analytics to measure audience engagement
    • Conduct surveys and focus group discussions to gather public feedback
    • Monitor real-time responses and adjust strategies as needed
    • Create an internal feedback loop to gather information from government departments
    • Evaluate the effectiveness of each communication channel
    • Compile an evaluation report with insights and lessons learned
    • Adjust the strategy based on evaluation results for continuous improvement
communication-strategyuk-governmentcommunications-managergovernment-officialmedia-relationspublic-affairs
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for improving team delivery leadership

  • ⛳️ Strategy 1: Enhance communication skills

    • Conduct regular communication workshops
    • Provide feedback on communication strengths and weaknesses
    • Implement open-door policies to encourage dialogue
    • Utilise collaboration tools like Slack or Teams
    • Encourage active listening during meetings
    • Practice transparency in decision-making
    • Host regular team-building activities
    • Encourage team members to express their ideas
    • Train leaders in conflict resolution techniques
    • Regularly review and adjust communication strategies based on feedback

  • ⛳️ Strategy 2: Implement efficient project management practices

    • Adopt a project management methodology like Agile or Scrum
    • Use project management software like Jira or Trello
    • Train the team in time management techniques
    • Set clear and attainable project goals
    • Break down tasks into manageable chunks and assign deadlines
    • Hold regular check-in meetings to monitor progress
    • Identify and address potential roadblocks quickly
    • Create a culture of accountability
    • Conduct post-project reviews to learn from successes and failures
    • Provide continuous training for project management skills

  • ⛳️ Strategy 3: Foster a culture of continuous improvement

    • Encourage the team to provide regular feedback on processes
    • Implement a system for tracking and incorporating feedback
    • Promote lifelong learning with opportunities for professional development
    • Recognise and reward innovative ideas and solutions
    • Regularly review and update team goals
    • Host knowledge-sharing sessions
    • Encourage experimentation and risk-taking in a controlled environment
    • Set up a mentorship programme within the team
    • Facilitate regular workshops on industry trends and best practices
    • Ensure leaders model continuous improvement behaviours
communicationcontinuous-improvementproject-managerteam-leadercommunication-teamproject-management-team
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Strategies and tactics for strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Enhance communication protocols

    • Establish regular weekly meetings with agency partner
    • Create a shared communication platform like Slack for transparent interactions
    • Set clear guidelines for email and message responses within 24 hours
    • Organise monthly video conferences for detailed project updates
    • Implement a feedback loop to address concerns in real-time
    • Schedule quarterly review sessions to evaluate communication effectiveness
    • Create a newsletter summarizing key updates and highlights
    • Develop a crisis communication plan for urgent matters
    • Set up regular touchpoints to verify alignment with agency objectives
    • Conduct annual training sessions on effective communication for teams

  • ⛳️ Strategy 2: Understand client needs deeply

    • Conduct a thorough initial needs assessment with the client
    • Hold quarterly meetings to review and update client needs and goals
    • Develop a client satisfaction survey and distribute it quarterly
    • Set up a dedicated client feedback portal
    • Implement bi-monthly check-ins focused on client-specific issues
    • Create personalised client roadmaps based on their business objectives
    • Introduce a client advisory board for continuous feedback
    • Review and analyse client feedback to identify patterns
    • Incorporate client needs into strategic planning sessions
    • Hold annual workshops with clients to co-create solutions

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Establish clear performance metrics and KPIs for service delivery
    • Align quarterly goals with client expectations and agency capabilities
    • Conduct regular internal reviews to monitor service performance
    • Hold weekly check-in meetings with Client Account Managers
    • Implement a structured onboarding process for new clients
    • Utilise project management tools for tracking deliverables
    • Develop a service escalation plan for resolving issues promptly
    • Conduct bi-annual audits to assess service quality
    • Set up an internal reward system for employees meeting service standards
    • Host quarterly brainstorming sessions with team members for service improvement ideas
communicationclient-satisfactionclient-account-managerproject-managercommunication-teamservice-delivery-team
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Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
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Executing your Communication Strategy strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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