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10 strategies and tactics for Communication Strategy

What is Communication Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communication Strategy strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communication Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communication Strategy strategy examples

You will find in the next section many different Communication Strategy tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a communications strategy for the UK Government's new priorities

  • ⛳️ Strategy 1: Understand government priorities

    • Review official government publications on new priorities
    • Attend meetings and briefings to gather firsthand information
    • Consult with key government officials and departments for detailed insights
    • Analyse public opinion and media sentiment regarding current government policies
    • Identify the key messages that align with government priorities
    • Understand the target audience for the government's communications
    • Evaluate the political climate and potential challenges
    • Assess the impact of previous communications efforts
    • Develop a SWOT analysis based on gathered information
    • Summarise findings in a comprehensive report

  • ⛳️ Strategy 2: Craft targeted communication messages

    • Define specific communication objectives based on government priorities
    • Create a core message that reflects the new priorities and resonates with the audience
    • Develop key supporting messages that address different aspects of the core message
    • Tailor messages for different audience segments (e.g., public, stakeholders, media)
    • Prepare messaging guidelines for consistency across all communications
    • Draft press releases, speeches, and social media posts aligned with new priorities
    • Seek feedback from government officials and key stakeholders on draft messages
    • Revise messages based on received feedback
    • Train spokespersons and representatives to deliver the new messages effectively
    • Compile finalised messages into a communications toolkit for easy reference

  • ⛳️ Strategy 3: Implement and evaluate the communications plan

    • Develop a detailed implementation plan with timelines and responsibilities
    • Launch a communications campaign through multiple channels (TV, radio, social media)
    • Engage with the media to ensure positive coverage of government priorities
    • Utilise social media analytics to measure audience engagement
    • Conduct surveys and focus group discussions to gather public feedback
    • Monitor real-time responses and adjust strategies as needed
    • Create an internal feedback loop to gather information from government departments
    • Evaluate the effectiveness of each communication channel
    • Compile an evaluation report with insights and lessons learned
    • Adjust the strategy based on evaluation results for continuous improvement
communication-strategyuk-governmentcommunications-managergovernment-officialmedia-relationspublic-affairs
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Strategies and tactics for creating a communication canopy strategy for school

  • ⛳️ Strategy 1: Integrate AAC methods

    • Identify and procure appropriate AAC devices and tools for students
    • Provide training for staff on using AAC devices effectively
    • Incorporate AAC use in daily classroom activities
    • Develop personalised AAC plans for each student requiring such support
    • Conduct regular assessments to evaluate the effectiveness of AAC usage
    • Engage parents in the AAC training process
    • Create visual aids and communication boards around the school
    • Promote peer-involvement in using AAC with students
    • Host workshops and information sessions on AAC for the school community
    • Collect feedback from students, parents, and teachers on the AAC implementation process

  • ⛳️ Strategy 2: Implement TEACH approach

    • Educate staff on the principles and techniques of the TEACH methodology
    • Develop structured classroom environments that support the TEACH approach
    • Create visual schedules and routines for students
    • Use task analysis to break down complex activities into manageable steps
    • Promote the use of work systems to enhance student independence
    • Provide consistent and predictable classroom environments
    • Tailor teaching practices to meet the individual needs of each student
    • Regularly monitor and evaluate student progress with TEACH methods
    • Foster collaboration between teachers, parents, and specialists
    • Share success stories and best practices with the school community

  • ⛳️ Strategy 3: Adopt the SCERTS model

    • Train teachers and support staff on the SCERTS framework
    • Develop Individualised Education Programmes (IEPs) based on SCERTS goals
    • Incorporate social communication goals into daily classroom activities
    • Use emotional regulation strategies to support student engagement
    • Create opportunities for interactive and cooperative learning
    • Implement sensory supports to accommodate individual sensory needs
    • Promote student self-advocacy through the SCERTS approach
    • Organise regular team meetings to review and adjust SCERTS-based practices
    • Engage families in understanding and applying the SCERTS model at home
    • Monitor and document progress to ensure the effectiveness of SCERTS interventions

  • ⛳️ Strategy 4: Highlight the importance of effective communication

    • Develop a curriculum module on the fundamentals of communication
    • Design informational materials highlighting the role of communication in learning
    • Conduct workshops and seminars on 'how and why we communicate'
    • Create role-playing activities to practice communication skills
    • Showcase successful communication strategies and student achievements
    • Involve speech-language pathologists in classroom activities
    • Cultivate a school-wide culture that values and respects all forms of communication
    • Encourage student presentations on communication topics
    • Disseminate research and articles on the benefits of effective communication
    • Create support groups for students and parents to discuss communication challenges and successes

  • ⛳️ Strategy 5: Address funding resistance and silence

    • Develop a comprehensive report detailing the need for communication resources
    • Engage with local authorities and explain the impact of communication support on student outcomes
    • Organise fundraising events to supplement funding gaps
    • Create a community coalition to advocate for better funding
    • Present case studies demonstrating the effectiveness of the current strategies
    • Host open forums to discuss financial constraints and potential solutions
    • Provide transparency on how funds are being utilised for communication enhancements
    • Seek partnerships with local businesses and organisations for support
    • Mobilise parents and the community for a letter-writing campaign
    • Submit grant applications to relevant foundations and educational institutions
communicationstrategyspeech-language-pathologistteachereducation-teamfundraising-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for developing a political communications strategy for Guyana's agriculture sector

  • ⛳️ Strategy 1: Engage stakeholders in meaningful dialogue

    • Identify and list all key stakeholders in the agriculture sector including farmers, policymakers, and industry leaders
    • Organise monthly roundtable discussions with stakeholders to discuss key issues and opportunities
    • Develop a feedback mechanism to ensure stakeholder voices are heard and valued
    • Create a stakeholder mailing list for regular updates and communication
    • Establish partnerships with local universities for collaborative research and dialogue
    • Conduct surveys to gather opinions and perspectives from the agriculture community
    • Host an annual agriculture summit to discuss strategic priorities and build consensus
    • Provide transparent reporting on discussions and outcomes of stakeholder meetings
    • Incorporate feedback from stakeholders into policy recommendations
    • Use social media to engage with a broader audience and disseminate information gathered from dialogues

  • ⛳️ Strategy 2: Promote awareness and appreciation of the agriculture sector

    • Develop a public awareness campaign highlighting the importance of the agriculture sector
    • Create informative visual content for social media that showcases success stories in the sector
    • Leverage traditional media to broadcast documentaries and interviews with local farmers
    • Organise community events such as farm visits and fairs to promote direct engagement
    • Launch a monthly newsletter featuring agriculture news, updates, and innovations
    • Collaborate with schools to include agriculture topics in educational curricula
    • Create a series of workshops to educate the public about local farming methods and benefits
    • Use radio spots to reach rural areas and communicate key messages
    • Recognize and celebrate significant contributions made by individuals in the agriculture sector
    • Utilize influencers and key figures in agriculture to amplify campaign messages

  • ⛳️ Strategy 3: Influence policy development in favour of the agriculture sector

    • Research successful agriculture policies from similar regions and compile best practices
    • Draft policy recommendations based on extensive data analysis and stakeholder input
    • Develop relationships with political leaders and lawmakers for advocacy purposes
    • Create briefing documents and policy briefs for targeted lawmakers
    • Engage in regular lobbying activities to advocate the needs and priorities of the sector
    • Organize press conferences to gain media coverage for proposed agriculture policies
    • Provide training sessions for policymakers on the significance of the agriculture sector
    • Monitor legislative activities that impact agriculture and adjust strategies accordingly
    • Form a coalition of like-minded organisations to support policy proposals
    • Utilize case studies to illustrate the potential positive impacts of favourable policies
agriculture-promotionpolicy-influencestakeholder-engagement-managercommunications-specialistpolicy-development-teampublic-relations-team
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for improving team delivery leadership

  • ⛳️ Strategy 1: Enhance communication skills

    • Conduct regular communication workshops
    • Provide feedback on communication strengths and weaknesses
    • Implement open-door policies to encourage dialogue
    • Utilise collaboration tools like Slack or Teams
    • Encourage active listening during meetings
    • Practice transparency in decision-making
    • Host regular team-building activities
    • Encourage team members to express their ideas
    • Train leaders in conflict resolution techniques
    • Regularly review and adjust communication strategies based on feedback

  • ⛳️ Strategy 2: Implement efficient project management practices

    • Adopt a project management methodology like Agile or Scrum
    • Use project management software like Jira or Trello
    • Train the team in time management techniques
    • Set clear and attainable project goals
    • Break down tasks into manageable chunks and assign deadlines
    • Hold regular check-in meetings to monitor progress
    • Identify and address potential roadblocks quickly
    • Create a culture of accountability
    • Conduct post-project reviews to learn from successes and failures
    • Provide continuous training for project management skills

  • ⛳️ Strategy 3: Foster a culture of continuous improvement

    • Encourage the team to provide regular feedback on processes
    • Implement a system for tracking and incorporating feedback
    • Promote lifelong learning with opportunities for professional development
    • Recognise and reward innovative ideas and solutions
    • Regularly review and update team goals
    • Host knowledge-sharing sessions
    • Encourage experimentation and risk-taking in a controlled environment
    • Set up a mentorship programme within the team
    • Facilitate regular workshops on industry trends and best practices
    • Ensure leaders model continuous improvement behaviours
communicationcontinuous-improvementproject-managerteam-leadercommunication-teamproject-management-team
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Strategies and tactics for cultivating a High-Performing Team Environment

  • ⛳️ Strategy 1: Enhance Communication

    • Schedule regular team meetings with open discussion forums
    • Conduct regular feedback sessions, including both positive and constructive feedback
    • Utilise collaborative communication tools to share updates and ideas
    • Encourage active listening and respectful dialogue among team members
    • Promote an environment of psychological safety and vulnerability
    • Implement a suggestion box for anonymous feedback
    • Provide communication skills workshops
    • Rotate meeting facilitators to involve everyone
    • Summarise meeting outcomes and distribute to the team
    • Conduct quarterly communication audits to identify areas for improvement

  • ⛳️ Strategy 2: Foster Trust and Inclusion

    • Organise on or offsite team-building exercises focusing on collaboration
    • Utilise programmes like Franklin Covey's Speed of Trust
    • Recognise individual and team contributions publicly
    • Celebrate wins and major milestones within the team
    • Encourage diverse perspectives and respect for different viewpoints
    • Run training sessions on addressing unconscious bias
    • Establish a buddy system for new team members
    • Create a diversity and inclusion committee
    • Set up monthly cultural awareness sessions
    • Collect feedback on inclusion efforts and adjust accordingly

  • ⛳️ Strategy 3: Promote Professional Development and Community Engagement

    • Offer opportunities for skill development and relevant training
    • Encourage mentorship and knowledge sharing within the team
    • Attend career days and community events to build professional relationships
    • Participate in fundraising, food or clothes drives, and donations
    • Collaborate with local law enforcement for professional development
    • Provide access to an online learning portal
    • Host monthly expert talks on career development
    • Form study groups for professional certifications
    • Sponsor participation in professional conferences
    • Develop a public service initiative linked to team goals
communicationinclusionteam-leaderdiversity-coordinatorcommunication-teaminclusion-committee
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Enhance communication protocols

    • Establish regular weekly meetings with agency partner
    • Create a shared communication platform like Slack for transparent interactions
    • Set clear guidelines for email and message responses within 24 hours
    • Organise monthly video conferences for detailed project updates
    • Implement a feedback loop to address concerns in real-time
    • Schedule quarterly review sessions to evaluate communication effectiveness
    • Create a newsletter summarizing key updates and highlights
    • Develop a crisis communication plan for urgent matters
    • Set up regular touchpoints to verify alignment with agency objectives
    • Conduct annual training sessions on effective communication for teams

  • ⛳️ Strategy 2: Understand client needs deeply

    • Conduct a thorough initial needs assessment with the client
    • Hold quarterly meetings to review and update client needs and goals
    • Develop a client satisfaction survey and distribute it quarterly
    • Set up a dedicated client feedback portal
    • Implement bi-monthly check-ins focused on client-specific issues
    • Create personalised client roadmaps based on their business objectives
    • Introduce a client advisory board for continuous feedback
    • Review and analyse client feedback to identify patterns
    • Incorporate client needs into strategic planning sessions
    • Hold annual workshops with clients to co-create solutions

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Establish clear performance metrics and KPIs for service delivery
    • Align quarterly goals with client expectations and agency capabilities
    • Conduct regular internal reviews to monitor service performance
    • Hold weekly check-in meetings with Client Account Managers
    • Implement a structured onboarding process for new clients
    • Utilise project management tools for tracking deliverables
    • Develop a service escalation plan for resolving issues promptly
    • Conduct bi-annual audits to assess service quality
    • Set up an internal reward system for employees meeting service standards
    • Host quarterly brainstorming sessions with team members for service improvement ideas
communicationclient-satisfactionclient-account-managerproject-managercommunication-teamservice-delivery-team
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How to track your Communication Strategy strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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