Strategies and tactics for developing a communications strategy for the UK Government's new priorities
The strategy outlined for developing a communications plan for the UK Government's new priorities involves three main components. First, gaining a thorough understanding of government priorities is crucial. This involves reviewing official publications, attending briefings, consulting with key officials, analyzing public opinion, and evaluating the political climate. A comprehensive SWOT analysis is then developed to summarize the findings.
Next, crafting targeted communication messages is essential. Specific communication objectives are defined, and a core message is created to resonate with the audience. Supporting messages tailored for different segments are developed, along with guidelines for consistency. Drafts are prepared, feedback is sought, revisions are made, and spokespersons are trained.
Finally, the implementation and evaluation stage involves developing a detailed plan with timelines, launching a campaign through multiple channels, and engaging with the media. The success is measured using social media analytics, surveys, and focus groups. Continuous monitoring and internal feedback loops ensure real-time adjustments, and an evaluation report helps refine the strategy for future improvement.
The strategies
⛳️ Strategy 1: Understand government priorities
- Review official government publications on new priorities
- Attend meetings and briefings to gather firsthand information
- Consult with key government officials and departments for detailed insights
- Analyse public opinion and media sentiment regarding current government policies
- Identify the key messages that align with government priorities
- Understand the target audience for the government's communications
- Evaluate the political climate and potential challenges
- Assess the impact of previous communications efforts
- Develop a SWOT analysis based on gathered information
- Summarise findings in a comprehensive report
⛳️ Strategy 2: Craft targeted communication messages
- Define specific communication objectives based on government priorities
- Create a core message that reflects the new priorities and resonates with the audience
- Develop key supporting messages that address different aspects of the core message
- Tailor messages for different audience segments (e.g., public, stakeholders, media)
- Prepare messaging guidelines for consistency across all communications
- Draft press releases, speeches, and social media posts aligned with new priorities
- Seek feedback from government officials and key stakeholders on draft messages
- Revise messages based on received feedback
- Train spokespersons and representatives to deliver the new messages effectively
- Compile finalised messages into a communications toolkit for easy reference
⛳️ Strategy 3: Implement and evaluate the communications plan
- Develop a detailed implementation plan with timelines and responsibilities
- Launch a communications campaign through multiple channels (TV, radio, social media)
- Engage with the media to ensure positive coverage of government priorities
- Utilise social media analytics to measure audience engagement
- Conduct surveys and focus group discussions to gather public feedback
- Monitor real-time responses and adjust strategies as needed
- Create an internal feedback loop to gather information from government departments
- Evaluate the effectiveness of each communication channel
- Compile an evaluation report with insights and lessons learned
- Adjust the strategy based on evaluation results for continuous improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
