7 strategies and tactics for Community Manager

What is a Community Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Community Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Community Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Community Manager strategy examples

You will find in the next section many different Community Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for promoting sustainable development

  • ⛳️ Strategy 1: Reduce carbon footprint

    • Implement energy-efficient solutions in buildings
    • Reduce reliance on fossil fuels through renewable energy sources
    • Promote public transportation and incentivise carpooling
    • Establish carbon offset programmes
    • Improve waste management and recycling initiatives
    • Support telecommuting and flexible work arrangements
    • Adopt sustainable procurement policies
    • Conduct regular carbon footprint assessments
    • Engage employees in sustainability practices
    • Use eco-friendly materials in production processes

  • ⛳️ Strategy 2: Enhance community engagement

    • Partner with local organisations on sustainability projects
    • Promote environmental education programmes in schools
    • Organise community clean-up events
    • Support local farmers and businesses
    • Advocate for policies supporting sustainable development
    • Develop and maintain community gardens
    • Host workshops on sustainable living practices
    • Facilitate community recycling and composting programmes
    • Encourage community feedback on sustainability initiatives
    • Recognise and reward community leaders in sustainability

  • ⛳️ Strategy 3: Foster sustainable economic growth

    • Promote green jobs and industries
    • Support startups focused on sustainability innovations
    • Implement sustainability criteria in business funding
    • Encourage responsible investment practices
    • Develop sustainable tourism practices
    • Promote corporate social responsibility
    • Support circular economy initiatives
    • Implement training programmes on sustainable business practices
    • Create partnerships for sustainable supply chains
    • Monitor and report on economic sustainability metrics
sustainabilitycommunity-engagementsustainability-managercommunity-coordinatorcorporate-social-responsibility-teamenvironmental-education-team
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Strategies and tactics for getting more customers for a small business

  • ⛳️ Strategy 1: Offer promotions and discounts

    • Create a limited-time discount on popular products or services
    • Offer a loyalty programme with rewards for repeat customers
    • Provide a discount for referrals when existing customers bring in new customers
    • Host special events or sales during holidays and peak shopping times
    • Partner with other local businesses for joint promotions
    • Provide a discount for first-time customers to encourage trial
    • Create bundle deals for products or services
    • Advertise promotions through social media and email newsletters
    • Use targeted online ads to promote discounts to specific demographics
    • Track the success of promotions and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance online presence

    • Build a user-friendly website that is mobile responsive
    • Optimise the website for search engines (SEO)
    • Set up profiles on major social media platforms (e.g., Facebook, Instagram, Twitter)
    • Regularly post engaging and relevant content on social media
    • Encourage satisfied customers to leave reviews online
    • Utilise paid social media advertising to target potential customers
    • Implement a blog to provide valuable information and attract visitors
    • Run email marketing campaigns to keep customers informed and engaged
    • List the business on local online directories (e.g., Google My Business, Yelp)
    • Monitor and analyse online traffic and engagement metrics to refine strategies

  • ⛳️ Strategy 3: Engage with the local community

    • Participate in local events, fairs, and markets
    • Sponsor local sports teams, events, or charities
    • Collaborate with other local businesses to host joint events
    • Offer workshops or classes related to the business
    • Create a customer appreciation event to thank loyal customers
    • Distribute flyers and business cards in the local area
    • Join local business networks and chambers of commerce
    • Engage with local media for publicity opportunities
    • Host a grand opening or re-opening event
    • Gather and act on feedback from local customers to improve services
promotionsonline-presencemarketing-managercommunity-outreach-coordinatorsales-teammarketing-team
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Strategies and tactics for getting on the 1st page of Product Hunt

  • ⛳️ Strategy 1: Engage with the Product Hunt community

    • Create a Product Hunt account if you haven't already
    • Participate in discussions and leave thoughtful comments on product launches
    • Follow and connect with influential hunters and makers in your product niche
    • Upvote and support other products to build goodwill
    • Share insightful posts and industry knowledge in the Product Hunt forum
    • Answer questions and provide value in the Product Hunt topics related to your field
    • Build relationships with top hunters by engaging with their posts regularly
    • Collaborate with community members on related projects or discussions
    • Join relevant Product Hunt meetups and virtual events to network
    • Invite Product Hunt community members to beta test your product and give feedback

  • ⛳️ Strategy 2: Prepare an impactful Product Hunt launch

    • Identify a top hunter who can help with your product launch
    • Create compelling visuals and screenshots for your product page
    • Write clear and concise descriptions highlighting your product's unique features
    • Develop a teaser video to showcase your product’s functionality and appeal
    • Schedule your launch for a Tuesday or Wednesday when engagement is high
    • Prepare a launch checklist to ensure all necessary steps are completed
    • Offer early access to your product to build anticipation
    • Create an exclusive offer or discount for Product Hunt users
    • Reach out to your network to spread the word about your upcoming launch
    • Prepare a series of follow-up posts to keep the momentum going post-launch

  • ⛳️ Strategy 3: Leverage external marketing channels

    • Create a social media campaign to promote your Product Hunt launch
    • Send email announcements to your subscriber list with a link to your Product Hunt page
    • Collaborate with influencers to review and share your product
    • Publish a blog post detailing your product's launch and its benefits
    • Run targeted ads to drive traffic to your Product Hunt page
    • Reach out to press contacts for coverage of your product launch
    • Coordinate with relevant online communities to share your Product Hunt link
    • Utilise relevant forums to post about your launch, mentioning the Product Hunt link
    • Host a live webinar or Q&A session on launch day to engage with your audience
    • Encourage satisfied beta testers and early users to leave positive reviews on Product Hunt
engagementpromotionmarketercommunity-managermarketing-teamproduct-development-team
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Strategies and tactics for creating a publicity plan for a theatre play

  • ⛳️ Strategy 1: Leverage digital marketing

    • Create a compelling website for the play with ticket booking options
    • Develop social media profiles on platforms like Facebook, Instagram, and Twitter
    • Publish behind-the-scenes content and actor interviews on social media
    • Implement targeted social media ads to reach potential audiences
    • Send out email newsletters with updates and special offers on tickets
    • Collaborate with influencers to promote the play
    • Utilise search engine optimisation to improve website visibility
    • Engage with followers and respond to comments and messages promptly
    • Share positive reviews and testimonials from early viewers
    • Host virtual Q&A sessions with the cast and crew

  • ⛳️ Strategy 2: Engage with local media

    • Reach out to local newspapers and magazines with press releases
    • Invite journalists and bloggers to attend a preview of the play
    • Arrange radio interviews with the director and lead actors
    • Pitch stories about the play to local news stations
    • Create and distribute media kits with high-quality images and information
    • Offer exclusive interviews with the playwright or director
    • Organise a press conference or media day
    • Submit event listings to local online event calendars
    • Encourage cast members to mention the play in their media engagements
    • Follow up with media contacts to confirm coverage and address any questions

  • ⛳️ Strategy 3: Implement community outreach

    • Partner with local schools and offer special student discounts
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Organise a flash mob or street performance to create buzz
    • Collaborate with local community centres for ticket giveaways
    • Host a charity night with a portion of proceeds supporting a local cause
    • Attend local events and fairs to promote the play
    • Offer group discounts to local clubs and organisations
    • Conduct workshops or theatre classes to engage the community
    • Invite local theatre groups to preview performances
    • Create partnerships with nearby restaurants for dining and show deals
digital-marketingcommunity-outreachsocial-media-managerpublic-relations-specialistmarketing-teamoutreach-team
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Strategies and tactics for increasing youth wing membership by 20%

  • ⛳️ Strategy 1: Strengthen online presence

    • Enhance engagement on social media platforms like Instagram, TikTok, and Facebook
    • Create targeted advertisement campaigns aimed at youth
    • Launch a blog section on the website with youth-focused content
    • Host monthly webinars on relevant youth issues
    • Develop engaging video content highlighting youth wing activities
    • Collaborate with social media influencers to reach a larger audience
    • Implement a social media content calendar for consistent posting
    • Encourage existing members to share their experiences online
    • Create a youth wing newsletter with regular updates
    • Utilise data analytics to refine online strategies

  • ⛳️ Strategy 2: Engage in community outreach

    • Organise community service events to attract and involve youth
    • Partner with local schools and universities for joint events
    • Host youth-oriented workshops and seminars
    • Establish a presence at local festivals and fairs
    • Create an ambassador programme to spread the word in communities
    • Set up informational booths at popular youth hangouts
    • Sponsor local youth sports teams or events
    • Create volunteer opportunities for youth in various campaigns
    • Network with local youth organisations for mutual benefits
    • Invite prominent youth speakers to your events

  • ⛳️ Strategy 3: Offer membership incentives

    • Develop a referral programme with incentives for current members
    • Provide discounts or freebies for membership sign-ups
    • Offer exclusive access to events for members
    • Create a tiered membership system with added benefits
    • Host exclusive networking events for members
    • Introduce a loyalty programme rewarding active participation
    • Offer scholarships or grants for active members
    • Provide career development opportunities and internships
    • Highlight member achievements on social media and newsletters
    • Conduct regular feedback sessions to understand and address member needs
online-presencecommunity-outreachsocial-media-manageryouth-coordinatormarketing-teamoutreach-team
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Strategies and tactics for publicising a theatre play

  • ⛳️ Strategy 1: Leverage social media channels

    • Create a content calendar with regular posts about the play
    • Utilise Instagram and Facebook stories for behind-the-scenes footage
    • Collaborate with influencers to promote the play to their followers
    • Run targeted ads on social media platforms to reach potential theatre-goers
    • Engage with audience through comments, likes, and shares to generate buzz
    • Create an event page on Facebook and invite followers to attend
    • Share testimonials and reviews from early viewers to build credibility
    • Use hashtags related to the play and trending topics to increase visibility
    • Host giveaways and contests to create excitement around the play
    • Post video teasers and trailers to spark interest and anticipation

  • ⛳️ Strategy 2: Utilise traditional media outlets

    • Send press releases to local newspapers, TV, and radio stations
    • Arrange interviews with the cast and crew on local morning shows
    • Invite journalists and bloggers to a special preview of the play
    • Advertise in local event magazines and theatre publications
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Partner with local radio stations for ticket giveaways and promotions
    • Pitch feature stories about the play's unique aspects to local media
    • Create a press kit with photos, bios, and background information to send to media
    • Purchase ad space on local public transport systems
    • Coordinate with local schools and universities to spread the word among students

  • ⛳️ Strategy 3: Engage with the local community

    • Host meet-and-greet events with the cast and crew
    • Organise workshops and Q&A sessions about theatre and acting
    • Collaborate with local businesses for cross-promotions and discounts
    • Offer special deals and group rates for local organisations and clubs
    • Participate in community events and festivals to hand out flyers
    • Set up pop-up performances in public spaces to attract attention
    • Work with local charities to offer discounted tickets for fundraisers
    • Create a volunteer programme to involve the community in the production process
    • Partner with local schools for educational performances and discussions
    • Engage with local theatre groups and societies to spread the word
theater-promotionaudience-engagementsocial-media-managerpublic-relations-officermarketing-teamcommunity-outreach-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Executing your Community Manager strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

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