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10 strategies and tactics for Communications Team

What is Communications Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communications Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communications Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communications Team strategy examples

You will find in the next section many different Communications Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for searching news from 9-15 August 2024 on security, context and health from Ministry of Health

  • ⛳️ Strategy 1: Use online news platforms

    • Visit major online news platforms such as BBC, Reuters, and The Guardian
    • Use search filters to set the date range from 9-15 August 2024
    • Enter search keywords like 'security', 'context', 'health', 'Ministry of Health'
    • Sort search results by relevance
    • Review article headlines and summaries
    • Bookmark relevant articles for in-depth reading
    • Compile a list of links to the selected articles
    • Download or save articles for offline access
    • Summarise key points from each article
    • Organise summaries chronologically within the specified date range

  • ⛳️ Strategy 2: Leverage social media

    • Follow the Ministry of Health on Twitter, Facebook, and LinkedIn
    • Set up Google Alerts with relevant keywords
    • Join groups or pages related to health news on Facebook and LinkedIn
    • Monitor hashtags like #MinistryOfHealth, #HealthNews, #Security
    • Set notifications for posts from the Ministry of Health's social media accounts
    • Engage with posts to receive updates on Security, and Health context
    • Review posts and comments daily within the date range
    • Collect links and screenshots of pertinent information
    • Summarise key points from social media discussions
    • Organise findings by date and topic for better clarity

  • ⛳️ Strategy 3: Reach out to professional networks

    • Contact professional health networks for any shared news updates
    • Interact with colleagues or connections specialised in health news and security
    • Request newsletters or bulletins specific to the date range
    • Engage in forums and discussion boards related to health and security
    • Subscribe to health and security-related mailing lists
    • Collaborate with journalists focusing on health for insider tips
    • Attend online webinars or events hosted by the Ministry of Health within the time frame
    • Request copies of reports or press releases directly from the Ministry
    • Compile a list of sources and their shared information
    • Organise and summarise gathered data from these contacts
news-aggregationministry-of-healthnews-analystsocial-media-managerresearch-teamcommunications-team
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Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for improving collaboration between business partners and leaders

  • ⛳️ Strategy 1: Enhance communication channels

    • Set regular one-on-one meetings between business partners and leaders
    • Implement a system for real-time communication such as Slack or Microsoft Teams
    • Ensure both parties use collaborative project management tools like Asana or Trello
    • Encourage open feedback loops during meetings
    • Create shared documents and folders for transparency on goals and progress
    • Host monthly strategy alignment sessions
    • Develop standard operating procedures for communication
    • Foster a culture of open-door policy
    • Use data visualisation tools to track progress
    • Train both parties in effective communication techniques

  • ⛳️ Strategy 2: Align goals and objectives

    • Clearly define the goals and objectives of the business
    • Create a shared vision and mission statement
    • Ensure both parties regularly review and update their goals
    • Align individual tasks and responsibilities to the shared goals
    • Develop a system to measure goal progress
    • Celebrate milestones and achievements together
    • Encourage mutual support in professional development
    • Ensure alignment in both short-term and long-term planning
    • Use performance metrics to guide decision making
    • Regularly review and adapt goals based on the market and business performance

  • ⛳️ Strategy 3: Strengthen mutual understanding

    • Conduct joint workshops on business acumen and industry trends
    • Encourage job shadowing for better role understanding
    • Facilitate team-building activities
    • Establish a mentorship programme
    • Provide training on each other's strengths and weaknesses
    • Promote a culture of empathy and active listening
    • Create a shared knowledge base with relevant information and best practices
    • Use personality tests to better understand each other’s working styles
    • Organise regular social events to build rapport
    • Develop conflict resolution mechanisms
communicationcollaborationbusiness-partnerbusiness-leadercommunications-teamproject-management-team
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Strategies and tactics for developing a political communications strategy for Guyana's agriculture sector

  • ⛳️ Strategy 1: Engage stakeholders in meaningful dialogue

    • Identify and list all key stakeholders in the agriculture sector including farmers, policymakers, and industry leaders
    • Organise monthly roundtable discussions with stakeholders to discuss key issues and opportunities
    • Develop a feedback mechanism to ensure stakeholder voices are heard and valued
    • Create a stakeholder mailing list for regular updates and communication
    • Establish partnerships with local universities for collaborative research and dialogue
    • Conduct surveys to gather opinions and perspectives from the agriculture community
    • Host an annual agriculture summit to discuss strategic priorities and build consensus
    • Provide transparent reporting on discussions and outcomes of stakeholder meetings
    • Incorporate feedback from stakeholders into policy recommendations
    • Use social media to engage with a broader audience and disseminate information gathered from dialogues

  • ⛳️ Strategy 2: Promote awareness and appreciation of the agriculture sector

    • Develop a public awareness campaign highlighting the importance of the agriculture sector
    • Create informative visual content for social media that showcases success stories in the sector
    • Leverage traditional media to broadcast documentaries and interviews with local farmers
    • Organise community events such as farm visits and fairs to promote direct engagement
    • Launch a monthly newsletter featuring agriculture news, updates, and innovations
    • Collaborate with schools to include agriculture topics in educational curricula
    • Create a series of workshops to educate the public about local farming methods and benefits
    • Use radio spots to reach rural areas and communicate key messages
    • Recognize and celebrate significant contributions made by individuals in the agriculture sector
    • Utilize influencers and key figures in agriculture to amplify campaign messages

  • ⛳️ Strategy 3: Influence policy development in favour of the agriculture sector

    • Research successful agriculture policies from similar regions and compile best practices
    • Draft policy recommendations based on extensive data analysis and stakeholder input
    • Develop relationships with political leaders and lawmakers for advocacy purposes
    • Create briefing documents and policy briefs for targeted lawmakers
    • Engage in regular lobbying activities to advocate the needs and priorities of the sector
    • Organize press conferences to gain media coverage for proposed agriculture policies
    • Provide training sessions for policymakers on the significance of the agriculture sector
    • Monitor legislative activities that impact agriculture and adjust strategies accordingly
    • Form a coalition of like-minded organisations to support policy proposals
    • Utilize case studies to illustrate the potential positive impacts of favourable policies
agriculture-promotionpolicy-influencestakeholder-engagement-managercommunications-specialistpolicy-development-teampublic-relations-team
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Strategies and tactics for formulating a campaign strategy for the African Christian Democratic Party

  • ⛳️ Strategy 1: Strengthen local community engagement

    • Identify and prioritise key communities with previously low voter turnout
    • Organise town hall meetings to address community-specific issues
    • Develop a volunteer network within local communities for grassroots engagement
    • Collaborate with community leaders to understand local needs and concerns
    • Host community service events to foster goodwill and visibility
    • Utilise social media platforms to engage with local communities
    • Create targeted marketing materials highlighting local success stories
    • Establish local ACDP offices or information desks
    • Provide regular updates through newsletters or local radio announcements
    • Conduct community surveys to gather feedback and adjust strategies

  • ⛳️ Strategy 2: Enhance policy communication and outreach

    • Develop a clear and concise manifesto addressing local issues
    • Create informational brochures and videos highlighting policy positions
    • Train candidates and spokespersons in effective communication techniques
    • Schedule interviews and appearances on local media outlets
    • Conduct workshops and seminars to educate voters on ACDP policies
    • Engage with faith-based organisations to share policy goals
    • Leverage endorsements from influential community figures
    • Organise policy debates and forums to discuss key issues
    • Use social media to disseminate policy-related content
    • Monitor public opinion on policy matters to refine communication strategies

  • ⛳️ Strategy 3: Mobilise voter turnout and support

    • Create a comprehensive voter registration drive
    • Develop targeted messaging campaigns to encourage voting
    • Organise transport services to polling stations on election day
    • Implement phone banking and door-to-door canvassing campaigns
    • Launch a 'get-out-the-vote' initiative with incentives for participation
    • Utilise data analytics to identify and target undecided voters
    • Collaborate with community influencers to endorse voter mobilisation efforts
    • Host voter education workshops focusing on the importance of local elections
    • Provide incentives for voter pledge commitments
    • Establish a strong presence at community events leading up to the election
community-engagementvoter-mobilizationcampaign-strategistcommunications-directorcommunity-outreach-teamvoter-mobilization-team
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Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
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Strategies and tactics for achieving an average adherence and attendance rate of 98%

  • ⛳️ Strategy 1: Enhance communication

    • Implement regular reminder notifications via email and SMS
    • Provide clear and concise attendance guidelines
    • Host monthly informational webinars
    • Create a FAQ section on the company intranet
    • Use feedback forms to gather input on communication efficacy
    • Hold quarterly one-on-one sessions to discuss attendance
    • Utilise social media platforms for important announcements
    • Ensure all communication is accessible and easy to understand
    • Establish a direct line for immediate attendance queries
    • Launch a monthly newsletter with updates and attendance tips

  • ⛳️ Strategy 2: Implement incentives and recognition

    • Introduce a reward system for consistent attendance
    • Offer monthly prizes for perfect attendance
    • Create an ‘Attendance Hall of Fame’ on the company noticeboard
    • Provide certificates for milestones in attendance
    • Conduct a recognition ceremony at the end of each quarter
    • Offer additional paid time off as a reward for perfect attendance
    • Include attendance performance in employee appraisals
    • Publish a leaderboard showing top attendees
    • Provide wellness programmes for high performers
    • Host quarterly luncheons for top attendees

  • ⛳️ Strategy 3: Enhance workplace engagement

    • Conduct regular employee satisfaction surveys
    • Organise team-building activities
    • Facilitate workshops to improve work-life balance
    • Encourage a flexible working environment
    • Provide mental health support through counselling services
    • Assign mentors to support new employees
    • Launch wellness initiatives like yoga or meditation sessions
    • Facilitate clear career progression opportunities
    • Create an employee suggestion box
    • Hold weekly team meetings to address concerns and updates
adherenceattendancehr-managerteam-leadercommunicationswellness-committee
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Strategies and tactics for establishing internal communications, launching the global people newsletter, and implementing IC governance

  • ⛳️ Strategy 1: Develop a content and distribution plan

    • Identify key content themes for the newsletter based on employee interests and organisational objectives
    • Create a content calendar outlining monthly topics and deadlines
    • Select a newsletter platform that supports global distribution and analytics
    • Identify potential content contributors from different regions and departments
    • Establish a consistent schedule for newsletter creation and distribution
    • Set benchmarks for open rates and click-through rates to gauge engagement
    • Develop a feedback mechanism to collect employee responses and suggestions
    • Establish guidelines for content submission from contributors
    • Create an editorial team responsible for content quality and coherence
    • Schedule regular meetings with contributors to align on content strategy and calendar

  • ⛳️ Strategy 2: Launch and promote the global people newsletter

    • Design a visually appealing newsletter template in line with corporate branding
    • Conduct a pre-launch campaign to build anticipation among employees
    • Craft a compelling welcome message to introduce the first issue
    • Leverage internal platforms and communication channels to announce the newsletter
    • Incorporate interactive elements such as polls or quizzes to drive engagement
    • Provide clear instructions on how to access and engage with the newsletter
    • Collect and analyse initial feedback to refine subsequent editions
    • Encourage employee contributions and recognise contributors in each issue
    • Track newsletter analytics and adjust strategy as needed to increase engagement
    • Gather testimonials and success stories to build credibility and showcase impact

  • ⛳️ Strategy 3: Establish and implement IC governance

    • Define key principles and guidelines for internal communication governance
    • Create a comprehensive IC policy document accessible to all employees
    • Conduct training sessions to educate employees on IC guidelines and best practices
    • Develop a toolkit with templates and resources to support consistent communication
    • Designate IC champions within each department to ensure adherence to guidelines
    • Establish clear escalation procedures for communication-related issues
    • Launch an internal survey to assess satisfaction with current communication efforts
    • Monitor and report on communication quality and consistency across the organisation
    • Analyse survey results and feedback to improve internal communication processes
    • Track reduction in communication-related misunderstandings as a performance metric
internal-communicationemployee-engagementcontent-creatorcommunication-specialisteditorial-teamhuman-resources-team
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Strategies and tactics for scaling through Organisational Optimisation

  • ⛳️ Strategy 1: Revise and standardise job descriptions

    • Conduct a comprehensive review of all existing job descriptions across the organisation
    • Consult with departmental heads to gather input on necessary updates for each role
    • Identify the essential hard and soft skills required for each position
    • Standardise the format and terminology for all job descriptions
    • Implement a review and approval process for updated job descriptions
    • Communicate the updated job descriptions to all employees
    • Develop a repository of all updated job descriptions for easy access
    • Train managers on how to use and interpret the revised job descriptions
    • Update the recruitment and onboarding process to reflect new job descriptions
    • Regularly review and revise job descriptions to ensure they remain relevant

  • ⛳️ Strategy 2: Enhance performance reviews and accountability

    • Revamp the existing performance review process for better clarity and effectiveness
    • Introduce workshops to train managers on conducting constructive performance reviews
    • Incorporate a 360-degree feedback mechanism for more rounded evaluations
    • Set clear KPIs and benchmarks for performance reviews
    • Ensure there is a formal way to document and track feedback
    • Create a regular feedback loop with scheduled check-ins between managers and employees
    • Develop accountability frameworks to clarify responsibilities at the managerial level
    • Encourage a culture of continuous feedback and mentorship within the organisation
    • Evaluate the performance review system periodically and make necessary adjustments
    • Offer tools and resources to help managers provide better support and guidance

  • ⛳️ Strategy 3: Establish a robust recruitment and retention pipeline

    • Partner with educational institutions and job boards to attract top talent
    • Launch targeted marketing campaigns to attract diverse candidates
    • Streamline the recruitment process for efficiency and candidate experience
    • Introduce diversity training and awareness programmes for the recruitment team
    • Develop a robust onboarding programme that immerses new hires into the 'Marathon Way'
    • Create mentorship opportunities to help integrate new employees into the organisation
    • Assess and adjust the workplace environment to be more inclusive and supportive
    • Establish a feedback mechanism to understand employee satisfaction and areas for improvement
    • Introduce career development programmes tailored to employee aspirations
    • Regularly review and update diversity and inclusion policies to ensure alignment with best practices

  • ⛳️ Strategy 4: Instil the 'Marathon Way' in organisational culture

    • Clearly articulate the core values and principles of the 'Marathon Way'
    • Develop training modules to educate employees on the 'Marathon Way'
    • Integrate 'Marathon Way' principles into the onboarding process for new employees
    • Encourage leaders to model and promote the 'Marathon Way' in their daily interactions
    • Provide regular workshops and refreshers on the 'Marathon Way' for all employees
    • Create internal communications that reinforce 'Marathon Way' values
    • Recognise and reward employees who exemplify the 'Marathon Way'
    • Establish mentorship programmes to support the adoption of the 'Marathon Way'
    • Regularly gather feedback to assess understanding and adherence to 'Marathon Way' principles
    • Offer continuous learning opportunities to deepen knowledge of the 'Marathon Way'

  • ⛳️ Strategy 5: Cultivate an optimal work environment

    • Conduct an employee satisfaction survey to identify areas for improvement
    • Introduce ergonomic assessments and enhancements to workspaces
    • Offer wellness programmes that focus on physical, mental, and emotional health
    • Encourage work-life balance with flexible working hours and remote work options
    • Provide regular opportunities for team-building and social interaction
    • Develop a clear career progression framework that aligns with business goals
    • Create an open-door policy to foster transparent communication and feedback
    • Implement regular recognition and rewards programmes to boost morale
    • Establish support systems such as employee assistance programmes
    • Regularly review and update HR policies to adapt to changing employee needs
recruitmentperformance-reviewshr-managerteam-leaderhr-teamrecruitment-team
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How to track your Communications Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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