This strategy focuses on enhancing fundraising effectiveness through three main approaches: donor engagement, legacy income, and storytelling for hospice programs. The strategy aims to increase income, retain donors, and generate impactful storytelling.
To enhance donor engagement, it proposes creating personalized experiences such as thank-you messages, exclusive events, and donor recognition programs. For instance, setting up a loyalty program and organizing webinars can boost donor loyalty and satisfaction.
Boosting legacy income is emphasized through informational seminars and partnerships with financial advisors, making it easier for donors to contribute through their estates. Continuous communication, such as newsletters featuring legacy stories, keeps potential donors informed and inspired.
Utilizing storytelling in hospice programs builds emotional connections and draws attention to the cause. By sharing patient journeys and family testimonials, the organization can create powerful narratives that resonate with the audience, thus fostering increased contributions.
The strategies
⛳️ Strategy 1: Enhance donor engagement
- Develop a donor recognition programme that acknowledges various levels of contributions
- Create personalised thank-you messages and updates on how donations are making an impact
- Implement regular donor communication through newsletters or updates
- Organise exclusive events or webinars for loyal donors
- Use data analytics to understand donor preferences and tailor engagement efforts
- Set up a dedicated donor support team to handle inquiries and feedback
- Provide opportunities for donors to meet beneficiaries or see direct impacts
- Launch a donor loyalty programme with structured benefits
- Send anniversary or milestone communications to celebrate donor contributions
- Conduct annual surveys to gather donor feedback and improve engagement efforts
⛳️ Strategy 2: Boost legacy income
- Develop a comprehensive legacy giving programme with clear information on how to include donations in wills
- Host informational seminars on estate planning and the benefits of legacy giving
- Partner with legal and financial advisors to offer professional advice to potential legacy donors
- Create marketing materials that highlight inspiring stories of legacy donors
- Regularly feature legacy giving information in newsletters and on the website
- Recognise legacy donors in annual reports or donor walls
- Establish a legacy society to honour individuals who commit to legacy giving
- Segment and target older demographics for tailored legacy giving communications
- Develop case studies showing the long-term impact of legacy gifts
- Set annual legacy giving goals and track progress towards achieving them
⛳️ Strategy 3: Utilise storytelling for hospice at home programmes
- Identify impactful stories from hospice patients and families willing to share their experiences
- Create a series of video and written content focusing on personal hospice journeys
- Partner with local media or influencers to amplify storytelling efforts
- Share stories in newsletters, social media, and during fundraising events
- Develop a storytelling toolkit to guide staff and volunteers in collecting and sharing stories
- Encourage hospice staff and volunteers to contribute their experiences and perspectives
- Host storytelling workshops to teach effective narrative skills
- Collect testimonials from families to use in fundraising appeals
- Initiate a dedicated storytelling page on the organisation's website
- Measure the impact of storytelling campaigns on fundraising and donor engagement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
