The strategy focuses on promoting sexual and reproductive health and rights (SRHR) in Tanzania through a comprehensive advocacy plan. The first component involves conducting a stakeholder analysis to identify and engage key players in government, NGOs, and local communities. By mapping their influence and interests, and assessing their resources, the plan targets stakeholders for effective SRHR advocacy.
Next, the strategy emphasizes developing key advocacy messages by reviewing legislation, identifying SRHR challenges, and collaborating with stakeholders. Creating targeted and compelling messages is crucial, and their effectiveness is tested and refined through small focus groups.
Finally, community support is mobilized by engaging influential leaders, organizing workshops, creating advocacy groups, and leveraging social media campaigns. The aim is to empower community participation and personalize SRHR discussions with local stories, ensuring SRHR becomes integral to local development plans.
The strategies
⛳️ Strategy 1: Conduct a stakeholder analysis
- Identify key stakeholders in government, NGOs, and local communities
- Map stakeholder influence and interests regarding SRHR
- Assess stakeholder resources and capacity to support SRHR advocacy
- Engage stakeholders through interviews or focus group discussions
- Create a stakeholder matrix to prioritise engagement efforts
- Develop stakeholder engagement goals specific to SRHR advocacy
- Design a communication plan tailored to each stakeholder
- Compile a report on stakeholder findings and insights
- Disseminate the report to all relevant parties
- Monitor stakeholder engagement and adjust strategies as needed
⛳️ Strategy 2: Develop key advocacy messages
- Review existing SRHR legislation and identify gaps
- Research current SRHR challenges and opportunities in Tanzania
- Collaborate with stakeholders to define key advocacy points
- Craft clear and compelling advocacy messages targeting different audiences
- Pilot test messages with small focus groups for feedback
- Revise messages based on feedback and current policy context
- Create diverse materials such as flyers, infographics, and social media content
- Develop a messaging guide for advocates to ensure consistency
- Conduct training sessions for advocates on message delivery
- Evaluate message impact and refine as necessary
⛳️ Strategy 3: Mobilise community support
- Identify influential community leaders and organisations
- Organise workshops to raise awareness of SRHR issues
- Empower community members to participate in advocacy activities
- Create SRHR advocacy groups or coalitions at community level
- Coordinate social media campaigns to engage broader community
- Host community events or forums to discuss SRHR topics
- Develop partnerships with local schools and health centres
- Advocate for SRHR inclusion in local development plans
- Gather community stories and testimonies to personalise the advocacy
- Evaluate community mobilisation efforts for effectiveness and impact
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
