The strategy outlined in the JSON aims to optimize the use of a company's digital signage by defining clear guidelines for content usage and scheduling. The first strategy focuses on establishing content guidelines, ensuring that material posted on the signage aligns with company values. For instance, content such as company news and motivational messages is deemed acceptable, while political messages and unauthorized advertising are prohibited. By setting a procedure for content approval and feedback mechanisms, employees can contribute to enhancing the guidelines over time.
The second strategy is about developing a posting schedule to organize content display effectively. By creating a digital signage calendar and coordinating with department heads, the company ensures that key dates and events are adequately represented. Flexibility is maintained for urgent updates, and transparency is achieved by publishing the posting schedule on the company intranet. Regular evaluations help in refining this schedule based on content type popularity and engagement metrics.
Lastly, the strategy addresses usage and monitoring rules. A digital signage manager is designated to ensure compliance with established norms. Training sessions for staff, coupled with incident response plans, prepare the company to handle inappropriate content postings efficiently. This comprehensive approach also includes tracking content performance through specialized software and updating usage rules via stakeholder meetings to foster continual improvement.
The strategies
⛳️ Strategy 1: Establish Content Guidelines
- Define acceptable content categories such as company news, event announcements, and motivational messages
- Set a clear procedure for content approval by the communications team
- Specify content formatting requirements including text size, colours, and duration
- Limit commercial content to approved partnerships or sponsorships
- Ensure all content is accessible to individuals with disabilities
- Prohibit political messages, personal content, and unauthorised advertising
- Implement a feedback mechanism for employees’ suggestions on content improvements
- Review and update content guidelines semi-annually
- Create a checklist for content creators to follow
- Disseminate content guidelines among all employees through email and intranet
⛳️ Strategy 2: Develop a Posting Schedule
- Create a digital signage calendar outlining key dates for important content
- Allocate specific slots for various departments to display their content
- Assign a team member to manage and update the digital signage schedule
- Incorporate flexibility for urgent or last-minute content updates
- Coordinate with department heads for planned events requiring signage usage
- Publish the posting schedule on the company intranet for transparency
- Evaluate the effectiveness of the schedule through monthly reviews
- Implement a booking system for departments to reserve time slots
- Encourage early content submissions to balance workloads
- Adjust the schedule based on content type popularity and engagement metrics
⛳️ Strategy 3: Set Usage and Monitoring Rules
- Designate a digital signage manager responsible for compliance and operations
- Create an incident response plan for inappropriate content postings
- Conduct training sessions on digital signage usage for relevant staff members
- Identify and define peak usage times and restrict non-essential content during these periods
- Implement software for monitoring and reporting content performance metrics
- Establish clear penalties for failing to adhere to content rules
- Schedule regular meetings with stakeholders to discuss signage improvements
- Implement video and static content limitations to ensure variety
- Ensure content undergoes regular approval and auditing processes
- Develop and circulate a signage usage policy document
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
