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10 strategies and tactics for Quality Assurance

What is Quality Assurance strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Quality Assurance strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Quality Assurance strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Quality Assurance strategy examples

We've added many examples of Quality Assurance tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for improving automation test coverage

  • ⛳️ Strategy 1: Perform a thorough test case analysis

    • Review all existing 2000 test cases to identify candidates for automation
    • Prioritise test cases based on critical functionality and high usage
    • Classify test cases into categories such as functional, integration, and regression tests
    • Evaluate test cases for complexity and likelihood of frequent execution
    • Set up a scoring system to rank test cases for automation suitability
    • Document the rationale for choosing or excluding test cases from automation
    • Identify dependencies between test cases that may affect automation
    • Consider existing manual test documentation to aid the automation process
    • Finalise a list of at least 1000 test cases for potential automation
    • Seek approval from stakeholders on the selected test cases for automation

  • ⛳️ Strategy 2: Develop a resource and timeline plan

    • Estimate the average time required to automate a single test case
    • Calculate the total effort required to automate 1000 test cases
    • Assess the current capacity of the AQA engineer
    • Determine the feasibility of hiring additional AQA engineers or outsourcing
    • Develop a phased approach to incrementally increase automation coverage
    • Allocate specific test cases to be automated in each 2-week sprint
    • Set milestones for achieving 10%, 25%, and 50% automation coverage
    • Regularly review and adjust the timeline based on progress and resource availability
    • Include buffer time for resolving unforeseen challenges
    • Share the resource and timeline plan with the project team and stakeholders

  • ⛳️ Strategy 3: Ensure adequate tools and infrastructure

    • Evaluate and select appropriate automation tools that support the chosen test cases
    • Set up and configure test environments to facilitate smooth automation
    • Ensure continuous integration (CI) systems are in place for automated test execution
    • Develop a process for maintaining and updating test scripts
    • Create a backup plan for test data and scripts to avoid loss
    • Establish version control practices for test cases and automation scripts
    • Integrate reporting tools to track automation progress and results
    • Conduct regular training sessions for the AQA engineer on new tools and best practices
    • Plan for periodic code reviews to ensure the quality of automated scripts
    • Set up communication channels for quick resolution of technical issues
automationtest-coverageautomation-quality-assurance-engineerstakeholderquality-assurance-teamproject-management-team
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for measuring the quality assurance program for an airline

  • ⛳️ Strategy 1: Conduct regular audits

    • Schedule monthly internal audits
    • Hire external auditors quarterly
    • Check compliance with aviation safety regulations
    • Review maintenance procedures and records
    • Examine crew training and certification
    • Assess passenger feedback for quality insights
    • Identify and document non-conformance issues
    • Generate detailed audit reports
    • Hold meetings to discuss audit findings
    • Implement corrective actions based on audit outcomes

  • ⛳️ Strategy 2: Collect and analyse data

    • Implement a data collection system for all operations
    • Track flight performance metrics
    • Monitor on-time departure and arrival rates
    • Analyse in-flight incident reports
    • Evaluate customer satisfaction surveys
    • Use predictive analytics to foresee potential issues
    • Identify trends in maintenance issues
    • Compare data against industry benchmarks
    • Regularly review quality scorecards
    • Adjust quality assurance processes based on data insights

  • ⛳️ Strategy 3: Engage and train staff

    • Conduct regular quality assurance training sessions
    • Develop an employee feedback system
    • Encourage reporting of quality issues by staff
    • Provide recognition for quality improvements
    • Set up a quality assurance team
    • Host workshops on best practices
    • Distribute quality assurance manuals
    • Promote a culture of continuous improvement
    • Review and update training materials regularly
    • Ensure all staff are aware of quality assurance goals
auditsdata-analysisquality-assurance-managerdata-analystaudit-teamtraining-and-development-team
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Strategies and tactics for defining software quality KPIs

  • ⛳️ Strategy 1: Identify key quality attributes

    • Conduct a workshop with stakeholders to gather input on necessary quality attributes
    • List out the most critical software quality attributes such as reliability, performance, maintainability, and usability
    • Prioritise the quality attributes based on project requirements and stakeholder input
    • Research standard definitions and measures for each selected quality attribute
    • Create detailed descriptions for each quality attribute to ensure common understanding
    • Consult industry standards and best practices for KPIs related to each quality attribute
    • Engage with quality assurance (QA) experts to validate chosen attributes
    • Document the chosen quality attributes and their definitions
    • Share the documented attributes with the development and QA teams for feedback
    • Incorporate feedback and finalise the list of key quality attributes

  • ⛳️ Strategy 2: Build measurable KPIs

    • Assign responsible team members for each quality attribute
    • Define specific, measurable indicators for each quality attribute, such as error rate for reliability or page load time for performance
    • Determine the ideal value range for each KPI to be considered acceptable
    • Develop formulas or methods for calculating each KPI
    • Identify tools and software that can automate KPI measurement and data collection
    • Pilot the KPIs in a small, controlled environment to test feasibility
    • Assess pilot results and adjust KPIs based on findings
    • Create a standard template for KPI reporting
    • Train the development and QA teams on how to measure and report the KPIs
    • Implement an initial trial phase for the KPIs across the project

  • ⛳️ Strategy 3: Monitor and refine KPIs

    • Set up regular intervals for KPI data collection and reporting
    • Develop a dashboard or reporting system for real-time KPI tracking
    • Analyse collected KPI data to identify trends and areas for improvement
    • Hold monthly review meetings with stakeholders to discuss KPI outcomes
    • Adjust software development processes based on KPI insights
    • Compare KPI data against industry benchmarks to gauge performance
    • Solicit regular feedback from teams on KPI relevance and effectiveness
    • Update KPIs periodically based on project evolution and feedback
    • Document best practices and lessons learned from KPI implementation
    • Create a success criteria for when a KPI needs to be re-evaluated or retired
quality-attributesmeasurable-indicatorsquality-assurance-(qa)-expertresponsible-team-memberdevelopment-teamqa-team
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Strategies and tactics for establishing rules for quality control

  • ⛳️ Strategy 1: Define clear quality standards

    • Research industry standards for pallet quality
    • Identify key performance indicators for product quality
    • Collaborate with stakeholders to define quality benchmarks
    • Establish acceptable tolerance levels for product variations
    • Document all quality standards in a comprehensive guide
    • Review and update standards annually or as needed
    • Train staff on quality standards
    • Perform regular audits to ensure standards are met
    • Implement a process for addressing quality deviations
    • Communicate quality standards to suppliers

  • ⛳️ Strategy 2: Implement a robust quality inspection process

    • Develop a checklist for quality inspections
    • Assign trained personnel to conduct inspections
    • Schedule regular inspections at various production stages
    • Use quality control software to track inspections
    • Set up a system for logging inspection results
    • Analyse inspection data to identify patterns and issues
    • Equip inspectors with necessary tools and training
    • Define procedures for handling non-conforming products
    • Ensure inspection criteria align with quality standards
    • Conduct surprise inspections to ensure consistency

  • ⛳️ Strategy 3: Engage in continuous improvement

    • Create a feedback loop for gathering input from customers and staff
    • Set up regular meetings to review quality control processes
    • Identify areas for improvement through data analysis
    • Implement changes based on feedback and analysis
    • Monitor the impact of changes on quality outcomes
    • Encourage a culture of quality and improvement among employees
    • Reward teams and individuals for quality improvements
    • Stay informed about new quality control technologies and methodologies
    • Develop a training programme focusing on continuous improvement
    • Document lessons learnt and best practices
quality-controlcontinuous-improvementquality-inspectorprocess-managerquality-assurance-teamproduction-team
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Strategies and tactics for optimising pallet delivery

  • ⛳️ Strategy 1: Enhance team communication

    • Hold a daily morning briefing for shift handovers
    • Implement a shared digital platform for shift updates
    • Create a weekly feedback loop with team members
    • Introduce a communication board for real-time updates
    • Facilitate monthly team-building activities
    • Assign a communication leader for each shift
    • Develop a protocol for emergency communications
    • Encourage open dialogue for idea sharing
    • Provide training on effective communication techniques
    • Set up an anonymous suggestion system

  • ⛳️ Strategy 2: Optimise shift schedules

    • Analyse productivity data to identify peak times
    • Experiment with flexible shift patterns
    • Rotate team members across shifts to balance expertise
    • Implement a rest and recovery schedule
    • Utilise a dynamic task allocation system
    • Set realistic and achievable targets for each shift
    • Ensure shifts are appropriately staffed based on demand
    • Review and adjust shifts fortnightly based on performance
    • Implement a mentorship program for new team members
    • Schedule regular breaks to reduce fatigue

  • ⛳️ Strategy 3: Improve pallet quality control

    • Conduct weekly quality assessments
    • Train staff on quality standards and expectations
    • Develop a checklist for quality inspection
    • Introduce a reward system for quality achievements
    • Implement a root-cause analysis for issues found
    • Assign a quality control leader per shift
    • Track quality metrics and share with the team
    • Create a database of quality related incidents for learning
    • Introduce automated quality inspection tools
    • Partner with suppliers for improving raw material quality
communicationquality-controlcommunication-leaderquality-control-leadergrinding-teamquality-assurance-team
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Strategies and tactics for introducing Application Quality Metrics

  • ⛳️ Strategy 1: Measure functionality metrics

    • Identify all functionality provided by the application, including core and additional features
    • Classify functionalities into categories (e.g. report creation, performance assessment, notifications)
    • Conduct user need assessments to determine relevance of each functionality
    • Survey users to evaluate the conformity of features to their needs
    • Create a scoring system to measure feature suitability
    • Review user feedback regularly to identify new functionality requirements
    • Prioritise development efforts to address mismatched functionality
    • Use analytics tools to track usage of each functionality
    • Conduct workshops or focus groups to validate the necessity of new features
    • Regularly update documentation to reflect available features and their suitability

  • ⛳️ Strategy 2: Enhance usability metrics

    • Create a thorough user onboarding process to reduce learning time
    • Develop user training materials and video tutorials
    • Conduct usability testing sessions with new users to measure learning time
    • Implement user surveys to gauge ease of use
    • Analyse survey results to identify usability pain points
    • Streamline commonly used workflows to reduce the number of clicks required
    • Implement A/B testing to compare different user interface designs
    • Regularly review and update user interface based on usability feedback
    • Provide an in-app help feature for real-time assistance
    • Track and analyse user session data to find opportunities for usability improvements

  • ⛳️ Strategy 3: Optimise performance metrics

    • Perform baseline performance testing to determine current response times
    • Set target response times for critical user actions
    • Implement monitoring tools to track response times continuously
    • Conduct load testing to determine application throughput under various conditions
    • Optimise code to enhance throughput capabilities
    • Use profiling tools to identify and address bottlenecks in resource utilisation
    • Implement caching strategies to improve response times
    • Review and optimise database queries and access patterns
    • Regularly update hardware and software to maintain optimal performance
    • Document performance trends and improvement measures

  • ⛳️ Strategy 4: Ensure reliability metrics

    • Log all system failures and analyse root causes
    • Implement redundancy and failover mechanisms to increase MTBF
    • Schedule regular maintenance checks to preemptively address potential failures
    • Develop a fast and effective system repair protocol to reduce MTTR
    • Maintain a comprehensive knowledge base for troubleshooting common issues
    • Train team members in quick diagnosis and repair techniques
    • Implement continuous integration and continuous deployment (CI/CD) pipelines to reduce risk of failure during updates
    • Monitor system availability metrics continuously
    • Automate system health checks to ensure high availability
    • Regularly update and test disaster recovery plans

  • ⛳️ Strategy 5: Improve maintainability metrics

    • Conduct code reviews to ensure high code readability standards
    • Implement coding standards and guidelines to maintain consistency
    • Use static code analysis tools to measure and manage code complexity
    • Refactor code regularly to simplify complex sections
    • Maintain comprehensive documentation for the codebase
    • Use automated testing frameworks to identify and fix bugs promptly
    • Track fix times for bugs and aim to reduce this metric over time
    • Implement a version control system to manage code changes effectively
    • Encourage pair programming to improve knowledge sharing and code quality
    • Conduct technical debt assessments and prioritise addressing high-impact areas

  • ⛳️ Strategy 6: Ensure portability metrics

    • Test application compatibility across different platforms (web, iOS, Android)
    • Implement a modular architecture to enhance platform compatibility
    • Document platform-specific requirements and adjustments needed
    • Use cross-platform development frameworks where appropriate
    • Develop platform-specific testing protocols to ensure consistent behaviour
    • Monitor user feedback on different platforms to detect compatibility issues
    • Create a detailed migration plan for moving to new platforms
    • Perform pilot migrations to identify and solve potential issues
    • Maintain a repository of compatibility and migration issues
    • Regularly review and update portability plans based on new platform developments
quality-metricsapplication-improvementsoftware-engineerquality-assurance-analystdevelopment-teamuser-experience-(ux)-team
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Strategies and tactics for becoming the chosen QSR in serving big value-driven pizza and perfect plates in targeted location

  • ⛳️ Strategy 1: Enhance product quality

    • Source high-quality ingredients to ensure superior taste and freshness
    • Implement a consistent recipe training programme for chefs and staff
    • Invest in state-of-the-art kitchen equipment to maintain high standards in food preparation
    • Regularly review and update the menu to include customer favourites and new innovations
    • Conduct monthly taste tests and quality checks with an internal team
    • Gather customer feedback on product quality and make improvements based on the data
    • Offer limited-time special editions to keep the menu exciting
    • Develop partnerships with local producers for fresh and unique ingredients
    • Train staff to ensure the highest hygiene standards are maintained
    • Create a loyalty programme that rewards customers for repeat purchases, encouraging them to provide feedback

  • ⛳️ Strategy 2: Improve customer experience

    • Conduct customer satisfaction surveys to understand preferences and areas for improvement
    • Design and implement a customer service training programme for all employee levels
    • Maintain a clean and welcoming store environment at all times
    • Implement an effective queue management system during peak hours
    • Invest in comfortable seating and aesthetically appealing interior design
    • Offer free Wi-Fi and charging stations to enhance in-store experience
    • Create a children’s area with activities to attract families
    • Provide clear and transparent displays of menu items and pricing
    • Implement a feedback and complaint resolution mechanism to quickly address customer issues
    • Encourage customers to leave reviews on social media and review platforms, actively responding to them

  • ⛳️ Strategy 3: Boost marketing and outreach

    • Develop a targeted marketing strategy focused on local demographics
    • Use social media platforms to engage with the community and share promotions
    • Collaborate with local influencers and food bloggers to promote products
    • Offer promotional deals and discounts during the opening months
    • Host community events and sponsor local activities to build brand presence
    • Implement a referral programme that rewards customers for bringing in new patrons
    • Utilise local newspapers and radio stations for advertisement
    • Develop a visually appealing and informative website with online ordering capabilities
    • Offer special discounts for students and senior citizens to attract diverse age groups
    • Create a mobile app for easier customer engagement and loyalty programme integration
qualitymarketingchefscustomer-service-staffmarketing-teamquality-assurance-team
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Strategies and tactics for increasing root cause analysis opportunities

  • ⛳️ Strategy 1: Encourage a proactive problem-solving culture

    • Conduct regular training sessions on root cause analysis techniques
    • Incorporate root cause analysis into team performance metrics
    • Establish a recognition programme for employees who identify and address root causes effectively
    • Encourage open communication and a non-punitive approach to identifying problems
    • Create a forum for sharing successful root cause analysis case studies
    • Implement regular team reflections on mistakes and successes
    • Promote a culture of continuous improvement
    • Develop a toolkit of resources for teams to use in performing root cause analysis
    • Foster cross-functional collaboration to share insights and best practices
    • Include root cause analysis as a key component in onboarding for new employees

  • ⛳️ Strategy 2: Implement systematic review processes

    • Schedule monthly review meetings to discuss incidents and potential root causes
    • Use a standardised template for documenting and reviewing root cause analyses
    • Assign team members specific roles for investigating and documenting root causes
    • Integrate root cause analysis into project post-mortems and retrospectives
    • Develop a centralised database for tracking issues and their root causes
    • Prioritise the most significant issues for thorough root cause analysis
    • Regularly review and update standard operating procedures based on root cause findings
    • Solicit input from all levels of the organisation to capture a broad range of insights
    • Set KPIs related to the identification and resolution of root causes
    • Ensure leadership is actively involved in root cause analysis reviews

  • ⛳️ Strategy 3: Leverage technology and tools

    • Implement root cause analysis software to streamline the process
    • Use data analytics to identify trends and potential root causes across systems
    • Employ visual management tools like fishbone diagrams and Pareto charts
    • Develop automated reporting for incidents and anomalies
    • Integrate root cause analysis tools with existing incident management systems
    • Provide training on the use of technological tools for root cause analysis
    • Conduct regular audits of technology use to ensure effectiveness
    • Utilise collaborative platforms for teams to document and discuss root causes
    • Leverage machine learning to predict and identify root causes
    • Invest in continuous improvement technologies that support root cause analysis
root-cause-analysiscontinuous-improvementteam-leaderquality-assurance-specialistproblem-solving-teamprocess-improvement-team
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Strategies and tactics for gaining trust from customers

  • ⛳️ Strategy 1: Enhance transparency

    • Publish clear and detailed product information
    • Provide transparent pricing with no hidden costs
    • Openly communicate company policies
    • Share behind-the-scenes content
    • Publicly address and resolve any issues or complaints
    • Offer a platform for customer reviews and feedback
    • Regularly update customers about changes or updates
    • Ensure accessibility to customer support
    • Make FAQ sections comprehensive and easy to find
    • Showcase company values and mission openly

  • ⛳️ Strategy 2: Deliver excellent customer service

    • Train staff on effective communication skills
    • Implement and maintain a responsive customer support system
    • Respond to customer inquiries promptly
    • Personalise interactions where possible
    • Follow up with customers post-purchase
    • Provide multiple channels for customer support
    • Consistently gather and analyse customer feedback
    • Offer solutions and compensations proactively
    • Monitor social media for customer concerns
    • Recognise and reward customer loyalty

  • ⛳️ Strategy 3: Ensure product/service quality

    • Commit to high standards in product/service production
    • Regularly review and improve product/service offerings
    • Use quality materials and trusted suppliers
    • Conduct thorough testing before product launches
    • Be proactive in addressing any product/service flaws
    • Maintain consistency in product/service delivery
    • Offer guarantees or warranties
    • Utilise customer feedback for quality improvement
    • Showcase positive testimonials and case studies
    • Invest in ongoing staff training and development
transparencycustomer-servicecustomer-support-representativequality-assurance-specialistcustomer-service-teamproduction-team
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How to track your Quality Assurance strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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