The strategy aims to enhance the visibility and impact of a non-profit organization through a comprehensive communication and marketing approach. The first pillar focuses on upgrading the online presence with actions like auditing the website and developing a content calendar. This ensures that social media and the website are engaging and accessible, utilizing SEO and SEM to improve digital outreach.
Next, building community and stakeholder engagement involves hosting events and partnering with local businesses to foster a supportive network. Examples include developing a volunteer program and initiating a testimonial campaign to showcase success stories, which can amplify the organization's message and impact.
Finally, the strategy leverages traditional media and public relations by creating a press kit and writing press releases. Building relationships with journalists and organizing media appearances ensure the organization remains in the public eye. Print materials, such as brochures, complement these efforts, and partnerships with radio stations extend reach through public service announcements.
The strategies
⛳️ Strategy 1: Enhance online presence
- Conduct an audit of the current website and social media channels
- Develop a content calendar for regular posts across social media platforms
- Redesign the website with user-friendly navigation and mobile responsiveness
- Implement SEO strategies to improve search engine rankings
- Create engaging multimedia content such as videos and podcasts
- Utilise targeted social media advertising to reach potential supporters
- Initiate a search engine marketing (SEM) campaign
- Create an email newsletter to keep stakeholders informed
- Utilise analytics tools to track and optimise online engagement
- Set up a blog to share stories and updates related to the organisation's mission
⛳️ Strategy 2: Build community and stakeholder engagement
- Host regular online and offline events to engage with the community
- Develop a volunteer programme and promote it through various channels
- Create partnerships with local businesses and other non-profits
- Identify and reach out to influencers and advocates in the field
- Engage with stakeholders through surveys and feedback mechanisms
- Develop a case study resource to share successful projects and initiatives
- Create a testimonial campaign showcasing impacts and success stories
- Initiate a referral programme to encourage word-of-mouth marketing
- Host informational webinars and Q&A sessions
- Set up a dedicated advisory committee to guide engagement efforts
⛳️ Strategy 3: Utilise traditional media and public relations
- Develop a press kit with key information about the organisation
- Build relationships with journalists and media outlets
- Write and distribute press releases for important announcements
- Pitch stories and feature articles to relevant publications
- Arrange interviews and media appearances for key spokespeople
- Create print materials such as brochures and flyers for distribution
- Organise press conferences for major events and initiatives
- Write opinion pieces and letters to the editor
- Partner with local radio stations for public service announcements
- Monitor and analyse media coverage to inform future PR strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
