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7 strategies and tactics for Communication Specialist

What is Communication Specialist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communication Specialist strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communication Specialist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communication Specialist strategy examples

You will find in the next section many different Communication Specialist tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for improving payroll accuracy and timeliness

  • ⛳️ Strategy 1: Automate payroll processing

    • Implement a reliable payroll software system
    • Integrate time tracking systems with payroll software
    • Schedule automatic calculations and payments
    • Ensure electronic timesheets are precise and up-to-date
    • Set up a direct deposit system for employees
    • Regularly update the software to meet compliance regulations
    • Provide training sessions for HR staff on using the software
    • Establish a secure, cloud-based backup of payroll data
    • Monitor automatic processes to ensure they run smoothly
    • Collect feedback from employees to improve automation processes

  • ⛳️ Strategy 2: Enhance employee communication

    • Create a dedicated payroll help desk for employee queries
    • Develop comprehensive guides outlining payroll processes
    • Conduct workshops explaining payroll timelines and procedures
    • Send monthly payroll summary reports to employees
    • Use a feedback system to address payroll discrepancies quickly
    • Implement a notification system for payroll changes or alerts
    • Regularly update employees about changes in compliance rules
    • Survey employees to identify communication gaps
    • Hold quarterly review meetings to address payroll concerns
    • Provide access to an online portal for checking pay slips and deductions

  • ⛳️ Strategy 3: Regularly audit payroll processes

    • Establish a checklist for auditing payroll procedures
    • Hire an external auditor to review payroll compliance annually
    • Conduct internal audits every quarter
    • Identify and correct discrepancies found in audits
    • Develop a timeline for corrective actions post-audit
    • Ensure all payroll data is correctly entered and maintained
    • Regularly update policies to reflect changes in legal compliance
    • Create an error tracking system to prevent repeat mistakes
    • Train staff on findings from audit reports to improve future accuracy
    • Document audit processes and outcomes for transparency and reference
automationcommunicationhr-managerpayroll-specialisthr-teamfinance-team
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Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
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Strategies and tactics for enhancing client outreach efforts

  • ⛳️ Strategy 1: Identify and target the right audience

    • Conduct market research to understand industry trends
    • Define the ideal customer profile based on business offerings
    • Create a detailed list of potential clients in the target market
    • Utilise social media to identify active groups and forums
    • Participate in industry-related webinars and online events
    • Sign up for industry newsletters to stay updated on potential clients
    • Use LinkedIn Sales Navigator for advanced search options
    • Analyse competitors' client base for potential leads
    • Set up tracking to monitor engagement on outreach campaigns
    • Adjust targeting criteria based on campaign performance metrics

  • ⛳️ Strategy 2: Send personalised communications

    • Research each potential client to understand their needs
    • Address each recipient by name in communications
    • Craft a unique value proposition for each outreach message
    • Include specific examples of similar work completed
    • Utilise storytelling in emails to engage the reader
    • Set up an email campaign schedule for consistent follow-ups
    • Use tools to track email openings and engagement
    • Incorporate feedback from previous communications to improve
    • Offer a complimentary consultation in the message
    • Utilise templates while ensuring a personalised touch

  • ⛳️ Strategy 3: Build trust through showcasing expertise

    • Create mock projects that are relevant to the target industry
    • Share case studies and success stories from previous work
    • Develop a portfolio showcasing a variety of skills and services
    • Produce high-quality content such as articles or blogs
    • Engage in speaking opportunities, such as webinars
    • Offer free resources or toolkits to demonstrate expertise
    • Ask satisfied clients for testimonials and referrals
    • Highlight any awards or certifications received
    • Engage with potential clients via social media platforms
    • Provide regular updates of work and achievements
client-outreachpersonalized-communicationmarketing-strategistclient-relations-specialistmarketing-teamsales-team
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for establishing internal communications, launching the global people newsletter, and implementing IC governance

  • ⛳️ Strategy 1: Develop a content and distribution plan

    • Identify key content themes for the newsletter based on employee interests and organisational objectives
    • Create a content calendar outlining monthly topics and deadlines
    • Select a newsletter platform that supports global distribution and analytics
    • Identify potential content contributors from different regions and departments
    • Establish a consistent schedule for newsletter creation and distribution
    • Set benchmarks for open rates and click-through rates to gauge engagement
    • Develop a feedback mechanism to collect employee responses and suggestions
    • Establish guidelines for content submission from contributors
    • Create an editorial team responsible for content quality and coherence
    • Schedule regular meetings with contributors to align on content strategy and calendar

  • ⛳️ Strategy 2: Launch and promote the global people newsletter

    • Design a visually appealing newsletter template in line with corporate branding
    • Conduct a pre-launch campaign to build anticipation among employees
    • Craft a compelling welcome message to introduce the first issue
    • Leverage internal platforms and communication channels to announce the newsletter
    • Incorporate interactive elements such as polls or quizzes to drive engagement
    • Provide clear instructions on how to access and engage with the newsletter
    • Collect and analyse initial feedback to refine subsequent editions
    • Encourage employee contributions and recognise contributors in each issue
    • Track newsletter analytics and adjust strategy as needed to increase engagement
    • Gather testimonials and success stories to build credibility and showcase impact

  • ⛳️ Strategy 3: Establish and implement IC governance

    • Define key principles and guidelines for internal communication governance
    • Create a comprehensive IC policy document accessible to all employees
    • Conduct training sessions to educate employees on IC guidelines and best practices
    • Develop a toolkit with templates and resources to support consistent communication
    • Designate IC champions within each department to ensure adherence to guidelines
    • Establish clear escalation procedures for communication-related issues
    • Launch an internal survey to assess satisfaction with current communication efforts
    • Monitor and report on communication quality and consistency across the organisation
    • Analyse survey results and feedback to improve internal communication processes
    • Track reduction in communication-related misunderstandings as a performance metric
internal-communicationemployee-engagementcontent-creatorcommunication-specialisteditorial-teamhuman-resources-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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How to track your Communication Specialist strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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