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10 strategies and tactics for Content Engagement

What is Content Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Engagement strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Engagement strategy examples

You will find in the next section many different Content Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for improving user engagement with updated educational content

  • ⛳️ Strategy 1: Update educational content regularly

    • Conduct a content audit to identify outdated articles
    • Set up a monthly calendar for updating educational content
    • Identify content gaps and create new articles to fill them
    • Collaborate with subject matter experts to review and improve content
    • Use data analytics to identify which articles need the most updating
    • Add multimedia elements such as videos and infographics to articles
    • Integrate interactive elements like quizzes and polls in the content
    • Test the updated content with a focus group before full deployment
    • Monitor user engagement metrics post-update to gauge effectiveness
    • Create a dedicated team to oversee regular content updates

  • ⛳️ Strategy 2: Decrease abandonment rate in educational sign-ups

    • Analyse the sign-up process and identify pain points
    • Simplify the sign-up process to reduce friction
    • Implement email reminders and follow-ups for sign-ups
    • Offer incentives, like exclusive content or discounts, to complete sign-ups
    • Implement a user onboarding process to guide new users
    • Gather feedback from users on why they abandon the sign-up process
    • Conduct A/B testing on sign-up forms to determine the most effective layout
    • Provide a progress bar during the sign-up process
    • Highlight user benefits and success stories on the sign-up page
    • Track and analyse abandonment rates regularly to measure progress

  • ⛳️ Strategy 3: Increase the amount of feedback on educational articles by 15%

    • Add feedback forms at the end of each article
    • Incentivise users to provide feedback with rewards or recognition
    • Conduct user surveys focusing on content satisfaction
    • Set up a community forum where users can discuss articles
    • Implement user ratings and reviews for each article
    • Host webinars or live Q&A sessions to gather real-time feedback
    • Monitor social media channels for unsolicited feedback
    • Encourage feedback through personalised emails
    • Automate reminders for feedback post-article completion
    • Regularly review and act on the feedback received to demonstrate its value
user-engagementeducational-contentcontent-managerdata-analystcontent-teammarketing-team
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Strategies and tactics for establishing internal communications, launching the global people newsletter, and implementing IC governance

  • ⛳️ Strategy 1: Develop a content and distribution plan

    • Identify key content themes for the newsletter based on employee interests and organisational objectives
    • Create a content calendar outlining monthly topics and deadlines
    • Select a newsletter platform that supports global distribution and analytics
    • Identify potential content contributors from different regions and departments
    • Establish a consistent schedule for newsletter creation and distribution
    • Set benchmarks for open rates and click-through rates to gauge engagement
    • Develop a feedback mechanism to collect employee responses and suggestions
    • Establish guidelines for content submission from contributors
    • Create an editorial team responsible for content quality and coherence
    • Schedule regular meetings with contributors to align on content strategy and calendar

  • ⛳️ Strategy 2: Launch and promote the global people newsletter

    • Design a visually appealing newsletter template in line with corporate branding
    • Conduct a pre-launch campaign to build anticipation among employees
    • Craft a compelling welcome message to introduce the first issue
    • Leverage internal platforms and communication channels to announce the newsletter
    • Incorporate interactive elements such as polls or quizzes to drive engagement
    • Provide clear instructions on how to access and engage with the newsletter
    • Collect and analyse initial feedback to refine subsequent editions
    • Encourage employee contributions and recognise contributors in each issue
    • Track newsletter analytics and adjust strategy as needed to increase engagement
    • Gather testimonials and success stories to build credibility and showcase impact

  • ⛳️ Strategy 3: Establish and implement IC governance

    • Define key principles and guidelines for internal communication governance
    • Create a comprehensive IC policy document accessible to all employees
    • Conduct training sessions to educate employees on IC guidelines and best practices
    • Develop a toolkit with templates and resources to support consistent communication
    • Designate IC champions within each department to ensure adherence to guidelines
    • Establish clear escalation procedures for communication-related issues
    • Launch an internal survey to assess satisfaction with current communication efforts
    • Monitor and report on communication quality and consistency across the organisation
    • Analyse survey results and feedback to improve internal communication processes
    • Track reduction in communication-related misunderstandings as a performance metric
internal-communicationemployee-engagementcontent-creatorcommunication-specialisteditorial-teamhuman-resources-team
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Strategies and tactics for creating a social media marketing plan

  • ⛳️ Strategy 1: Define your target audience

    • Conduct market research to identify potential audience demographics
    • Create customer personas based on gathered data
    • Identify key social media platforms used by your target audience
    • Analyse competitors' audiences and platforms
    • Use online tools to track audience behaviour and trends
    • Gather feedback from current customers through surveys and interviews
    • Define audience pain points and interests
    • Segregate your audience into subgroups for tailored messaging
    • Update audience personas regularly based on new insights
    • Set measurable goals for audience engagement

  • ⛳️ Strategy 2: Develop engaging content

    • Brainstorm content ideas that align with your brand values
    • Create a content calendar to schedule posts consistently
    • Use a mix of content formats like blogs, videos, and infographics
    • Incorporate user-generated content to boost credibility
    • Utilise stories and live videos to engage followers in real-time
    • Create tailored content for various social media platforms
    • Leverage trending topics and hashtags to increase reach
    • Collaborate with influencers for content co-creation
    • Analyse past post performances to refine content strategies
    • Include clear calls to action in each content piece

  • ⛳️ Strategy 3: Measure and optimise performance

    • Set clear KPIs aligned with your marketing objectives
    • Use analytics tools to track performance metrics
    • Monitor engagement levels such as likes, shares, and comments
    • Review growth in followers and community size
    • Evaluate referral traffic to your website from social channels
    • Examine conversion rates from social media campaigns
    • Conduct A/B tests to optimise content and postings
    • Regularly adjust strategies based on data insights
    • Create monthly reports to assess progress
    • Continue learning from industry blogs and updates
audience-segmentationcontent-engagementsocial-media-managercontent-strategistmarketing-teamanalytics-team
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Strategies and tactics for growing Ghumakkad Gurus through social media marketing

  • ⛳️ Strategy 1: Create engaging content consistently

    • Post at least three times a week on Instagram with high-quality images of treks and trips
    • Share stories daily showcasing behind-the-scenes activities and customer testimonials
    • Use a consistent brand aesthetic and colour palette in all visuals
    • Create reels and videos highlighting journey moments and customer experiences
    • Collaborate with local influencers and bloggers to reach a wider audience
    • Host monthly themed photo contests encouraging followers to post pictures from your trips
    • Use Instagram analytics to understand what type of content performs best
    • Develop captivating captions that tell a story or offer value
    • Schedule posts at times of high user activity to increase engagement
    • Utilise relevant hashtags to increase discoverability

  • ⛳️ Strategy 2: Engage with the community

    • Respond to comments and messages promptly to foster a connection
    • Follow and interact with accounts related to travel and adventure
    • Join and participate in relevant online travel community chats and forums
    • Organise Instagram live sessions where viewers can ask questions about trips
    • Feature user-generated content from customers who have previously traveled with you
    • Leave meaningful comments on potential customers' travel posts
    • Create polls and questions in Instagram stories to engage followers
    • Send personalised thank you messages to new followers
    • Create a branded hashtag and encourage followers to use it
    • Invite followers to contribute content that can be featured on your page

  • ⛳️ Strategy 3: Implement promotional strategies

    • Offer limited-time discounts or early bird deals for followers
    • Provide referral discounts to encourage word-of-mouth marketing
    • Run a giveaway campaign with a travel package prize to increase visibility
    • Collaborate with travel influencers for shoutouts and promotions
    • Create highlight reels of different destinations to spark interest
    • Set up Facebook and Instagram ads targeting adventure travel enthusiasts
    • Track and retarget visitors to your website using social media adverts
    • Launch a countdown campaign leading up to new trek announcements
    • Feature testimonials from past customers as part of your promotional content
    • Update bio links regularly to promote current trips or blog posts
social-media-marketingengagementcontent-creatorsocial-media-managermarketing-teamcustomer-engagement-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Run a post engagement campaign

    • Create a content calendar with planned posts for each day
    • Design engaging and shareable graphics for each post
    • Write compelling captions with a call-to-action in each post
    • Utilise LinkedIn hashtags to increase post visibility
    • Share success stories and case studies from clients
    • Post a mix of industry news, company updates, and employee spotlights
    • Encourage employees to share company posts on their personal LinkedIn profiles
    • Analyse engagement metrics to identify high-performing posts
    • Respond to comments and engage with followers daily
    • Adjust content strategy based on performance analysis

  • ⛳️ Strategy 2: Leverage LinkedIn groups and communities

    • Identify and join LinkedIn groups relevant to your industry
    • Share valuable content from your company page within these groups
    • Engage in group discussions to increase visibility
    • Post regular updates and insights from your company page in groups
    • Request group admins to feature your posts if relevant
    • Promote your company page as a resourceful LinkedIn page within these groups
    • Connect with group members and invite them to follow your company page
    • Offer exclusive content or insights for group members
    • Host a group-specific LinkedIn live session or webinar
    • Monitor group interactions and tweak content strategy accordingly

  • ⛳️ Strategy 3: Implement a targeted advertising campaign

    • Allocate a budget for LinkedIn ads
    • Create a series of sponsored posts targeting your ideal audience
    • Design engaging ad creatives with a clear call-to-action
    • Set up audience targeting parameters for your ads
    • Experiment with different ad formats (carousel, video, etc.)
    • Monitor ad performance and adjust targeting as needed
    • A/B test different ad creatives to identify what works best
    • Use LinkedIn’s lead gen forms to capture interested followers
    • Run a retargeting campaign for users who engaged with your previous ads
    • Analyse ad campaign results to refine future strategies
linkedinengagementsocial-media-managercontent-creatormarketing-teamcontent-team
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Strategies and tactics for promoting authenticity to increase website visitors

  • ⛳️ Strategy 1: Foster genuine engagement on social media

    • Create and share behind-the-scenes content to showcase the brand's human side
    • Engage with followers by responding to comments and messages promptly
    • Host live Q&A sessions to directly interact with the audience
    • Encourage user-generated content and share it on the brand's profile
    • Partner with influencers who align with the brand’s values for authentic collaboration
    • Run competitions or challenges that involve user participation
    • Utilise polls and questions in stories to gather audience opinions
    • Share customer testimonials and success stories authentically
    • Highlight real customer reviews and experiences
    • Regularly update the brand's social media stories with authentic content

  • ⛳️ Strategy 2: Optimise website content for authenticity

    • Revamp the 'About Us' page to tell a compelling, authentic story
    • Include personal anecdotes or quotes from the founder or team members
    • Ensure all product descriptions are written in an honest, straightforward manner
    • Update the blog with authentic case studies or customer narratives
    • Feature interviews with team members to highlight expertise and values
    • Showcase unedited, real-life images of products in use
    • Incorporate customer feedback into the product development process and share it
    • Regularly update a FAQs section to include genuine customer inquiries
    • Use clear, authentic calls-to-action that reflect the brand’s ethos
    • Encourage website visitors to engage through surveys regarding site improvements

  • ⛳️ Strategy 3: Leverage email marketing to highlight authenticity

    • Segment email lists to personalise messages with authentic content
    • Create an email series that tells the brand’s story over multiple weeks
    • Share behind-the-scenes stories in newsletters
    • Showcase authentic customer stories or testimonials in campaigns
    • Highlight the brand’s sustainability efforts, backed with real data
    • Offer exclusive previews to loyal email subscribers
    • Use a friendly, conversational tone in all email communications
    • Include video messages from key team members
    • Provide a platform for customers to share their stories in email campaigns
    • Solicit honest feedback from subscribers and share outcomes
authenticityengagementsocial-media-managercontent-strategistmarketing-teamcontent-development-team
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Strategies and tactics for enhancing fan engagement for a sports tech federation

  • ⛳️ Strategy 1: Leverage digital platforms

    • Develop a user-friendly mobile app that offers live updates and exclusive content
    • Create interactive polls and quizzes on social media to engage fans
    • Host live Q&A sessions with athletes and tech experts on online platforms
    • Launch a fan forum where enthusiasts can share ideas and suggestions
    • Deploy a chatbot on the website for instant fan interaction and support
    • Utilise augmented reality to create virtual meet-and-greet experiences
    • Regularly update fans with newsletters featuring tech advancements
    • Offer personalised content based on fan preferences and interaction history
    • Promote user-generated content using specific hashtags on social media
    • Implement a rewards program for digital engagement activities

  • ⛳️ Strategy 2: Organise offline events

    • Host tech-driven sports workshops for community engagement
    • Organise fan meet-ups and conventions featuring sports tech demos
    • Collaborate with local schools for tech-focussed sports events
    • Offer behind-the-scenes tours of events and facilities for fans
    • Create pop-up experience zones with virtual reality sports simulations
    • Initiate sports tech hackathons inviting fans to innovate
    • Conduct charity sporting events to bridge community gaps
    • Offer discounts for live events or matches to loyal fans
    • Partner with influential fans to co-organise local events
    • Facilitate autograph sessions with sports personalities

  • ⛳️ Strategy 3: Enhance content strategy

    • Produce a web series documenting the intersection of sports and technology
    • Feature fan stories and harness them in promotional content
    • Highlight athlete-tech collaborations in regular video content
    • Develop tech tutorials related to sports for educational purposes
    • Stream tech-driven sports events on multiple platforms
    • Create a podcast discussing innovations in sports technology
    • Engage fans with a 'Tech Throwback' showcasing sports tech evolution
    • Utilise infographics to present complex tech subjects simply
    • Interview fans for their predictions on new sports tech trends
    • Regularly post behind-the-scenes content from tech labs and events
fan-engagementdigital-platformssocial-media-managerevent-coordinatordigital-engagement-teamcontent-creation-team
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Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for launching a new feature on homepage for inspirational storytelling

  • ⛳️ Strategy 1: Develop compelling content

    • Identify key storytelling themes aligned with the brand's values
    • Collaborate with top brand partners to create engaging stories
    • Hire freelance writers or content creators with expertise in storytelling
    • Develop a content calendar that plans storytelling posts in advance
    • Create multimedia content like videos, podcasts, and articles
    • Use customer testimonials and case studies to build relatable stories
    • Coordinate with the design team for visually appealing layouts
    • Conduct A/B testing to find the best performing content formats
    • Optimise content for SEO to drive organic traffic
    • Regularly update and refresh stories to keep content dynamic and engaging

  • ⛳️ Strategy 2: Integrate the feature seamlessly

    • Design wireframes and prototypes for the new feature
    • Get customer feedback on the prototypes to identify any usability issues
    • Work with the development team to integrate the feature into the homepage
    • Ensure the feature is mobile-responsive and performs well on all devices
    • Include interactive elements to increase user engagement
    • Test the feature extensively in a staging environment
    • Fix any bugs or issues identified during testing
    • Launch the feature in phases to monitor performance
    • Provide a tutorial or guide to help users navigate the feature
    • Monitor analytics to track user engagement and make adjustments as needed

  • ⛳️ Strategy 3: Promote the new feature

    • Create a marketing plan that includes email, social media, and on-site promotion
    • Partner with influencers or brand ambassadors to generate buzz
    • Develop a launch campaign that highlights the benefits of the new feature
    • Use targeted ads to reach a broader audience
    • Offer exclusive content or incentives for early adopters
    • Set up a dedicated landing page explaining the feature and its benefits
    • Engage with customers on social media to promote the stories
    • Send out press releases to relevant media outlets
    • Monitor feedback and reviews to address any concerns promptly
    • Continuously promote new stories and updates to maintain interest
storytellingengagementfreelance-writerscontent-creatorsdesign-teamdevelopment-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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How to track your Content Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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