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10 strategies and tactics for Video Content

What is Video Content strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Video Content strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Video Content strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Video Content strategy examples

We've added many examples of Video Content tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for growing a YouTube channel

  • ⛳️ Strategy 1: Enhance video content quality

    • Invest in a good quality camera and microphone for better audio-visual output
    • Research trending topics and create content that aligns with audience interests
    • Create a consistent and engaging video intro and outro
    • Use visually appealing thumbnails to attract viewers
    • Edit videos to be concise and engaging, keeping viewers' attention throughout
    • Incorporate interactive elements such as polls or questions
    • Add closed captions to make content accessible to a wider audience
    • Create a content calendar to upload regularly and keep the audience engaged
    • Focus on creating a unique style or niche that differentiates from other channels
    • Regularly review and implement feedback from comments to improve content

  • ⛳️ Strategy 2: Optimise channel and video promotion

    • Use SEO strategies for video titles, descriptions, and tags
    • Create catchy and keyword-rich titles for better search ranking
    • Develop a strong channel description and keywords for discoverability
    • Promote videos on social media platforms to reach a broader audience
    • Collaborate with other YouTubers to access a larger viewer base
    • Join online communities related to the channel’s niche for promotion
    • Engage with viewers in the comments section to encourage interaction
    • Utilise YouTube Analytics to track video performance and adjust strategies
    • Encourage viewers to subscribe with CTAs and annotations
    • Consider paid promotions or ads to reach targeted audiences

  • ⛳️ Strategy 3: Increase audience engagement

    • Respond promptly to viewer comments to build community
    • Host live Q&A sessions to interact directly with your audience
    • Create engaging playlists to keep the audience on the channel longer
    • Ask for feedback to improve content and make viewers feel involved
    • Incorporate viewer requests and suggestions into content creation
    • Start a viewer challenge or contest to boost interaction
    • Use community posts to communicate and engage with subscribers
    • Encourage sharing of videos by viewers to expand reach
    • Create exclusive content for subscribers to reward loyalty
    • Measure engagement metrics regularly to understand audience behavior
video-contentaudience-engagementcontent-creatorsocial-media-managerproduction-teammarketing-team
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Strategies and tactics for creating a Video Training Segment on Ahmed Saad's Song

  • ⛳️ Strategy 1: Select the song segment

    • Listen to the full Ahmed Saad song to determine the most impactful 13-second section
    • Ensure the selected segment aligns with the training content or message you wish to convey
    • Consider parts with lyrical meaning or instrumental impact that can enhance training objectives
    • Check the EULA (End User License Agreement) for permission on usage of the song segment
    • Mark the time stamps of the selected section precisely
    • Test the selected segment for audio clarity
    • Verify that the segment volume levels are balanced for the training environment
    • Seek input from colleagues or stakeholders to validate the segment choice
    • Prepare a justification for the segment selection to present to decision-makers
    • Ensure the segment fits into the overall training timeline and flow

  • ⛳️ Strategy 2: Integrate the segment into training

    • Craft a narrative that connects the song segment to the training objective
    • Design visuals or slides that will accompany the song segment in the video
    • Ensure the video format is compatible with the training delivery platform
    • Synchronise timing between the visuals and the song segment
    • Conduct user testing to gather feedback on the integration effectiveness
    • Iterate on visuals or content based on user feedback
    • Adjust audio levels so the segment transitions smoothly in and out
    • Insert engagement prompts during/after the segment to reinforce learning
    • Edit for smooth transitions in and out of the music segment
    • Ensure the final product abides by copyright regulations

  • ⛳️ Strategy 3: Engage the audience with the segment

    • Create a brief introduction before the segment to set the context
    • Designate time for audience reflection or discussion post-segment
    • Develop interactive activities aligned with the segment's themes
    • Use questions or scenarios to encourage audience interpretation of the segment
    • Provide prompts or guides on how the segment relates to training goals
    • Utilise audience feedback to refine engagement strategies
    • Incorporate the segment as part of a larger learning sequence
    • Align post-segment content with the mood and themes introduced
    • Encourage sharing of personal insights or experiences during engagement activities
    • Summarise key takeaways after the segment to reinforce learning
video-trainingahmed-saadcontent-creatoreducation-specialisttraining-teamcontent-development-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for increasing YouTube subscribers

  • ⛳️ Strategy 1: Enhance content quality and consistency

    • Upload at least one high-quality video each week
    • Invest in good audio and lighting equipment
    • Conduct detailed research to create engaging and valuable content
    • Create a compelling and consistent video thumbnail style
    • Implement a regular posting schedule to build viewer expectation
    • Use video editing software to polish content before posting
    • Encourage viewers to subscribe at the beginning and end of each video
    • Engage with viewer comments to build a community
    • Analyse viewer feedback to improve future content
    • Collaborate with other content creators to reach a broader audience

  • ⛳️ Strategy 2: Optimise channel and videos for search

    • Research and use relevant keywords in video titles and descriptions
    • Include tags that accurately reflect the video's content
    • Write detailed, keyword-rich video descriptions
    • Create playlists to organise content and keep viewers watching
    • Use an attractive and informative channel trailer to hook new visitors
    • Update channel art to present a professional appearance
    • Fill out the ‘About’ section with relevant keywords and information
    • Utilise closed captions to improve accessibility and SEO
    • Promote videos on social media platforms with appropriate hashtags
    • Monitor YouTube analytics to understand and improve search optimisation

  • ⛳️ Strategy 3: Engage with potential subscribers outside of YouTube

    • Share video links in relevant online communities and forums
    • Create a blog to complement video content and drive traffic to the channel
    • Use email newsletters to inform subscribers of new videos and updates
    • Engage with followers on social media platforms
    • Conduct giveaways or contests to incentivise subscriptions
    • Network with influencers to promote the channel
    • Host live streams to interact with viewers in real-time
    • Attend industry events and conferences to promote the channel
    • Collaborate with sponsorships to reach new audiences
    • Guest post on popular blogs and websites with links to the channel
youtubesubscriberscontent-creatorseo-specialistvideo-productionsocial-media
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Strategies and tactics for pushing out a music video

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create a teaser video and schedule it to post one week before the release
    • Post countdown reminders on social media leading up to the release
    • Create event pages on social platforms to centralise viewer engagement
    • Engage with followers by hosting live sessions or Q&As about the video
    • Collaborate with influencers to share the video on their platforms
    • Utilise targeted ads to reach potential interested viewers
    • Create social media challenges that connect with the video theme
    • Share behind-the-scenes content to build anticipation
    • Use relevant hashtags to widen the reach
    • Engage with comments and shares promptly to boost visibility

  • ⛳️ Strategy 2: Utilise email marketing

    • Build an email list of subscribers interested in your music
    • Craft an engaging email announcement about the video release
    • Include a compelling subject line to increase open rates
    • Offer an exclusive sneak peek or content to email subscribers
    • Provide a clear call-to-action directing to the video
    • Segment the email list to tailor messages to different audiences
    • Send follow-up emails to remind about the video post-release
    • Measure email engagement rates to refine future campaigns
    • Highlight fan quotes or testimonials about the video in emails
    • Encourage sharing the video through social media links in emails

  • ⛳️ Strategy 3: Collaborate with media outlets and blogs

    • Identify relevant music blogs and publications that align with your video
    • Draft a compelling press release detailing the music video's story
    • Reach out to media contacts with exclusive interview opportunities
    • Offer sneak preview links to selected journalists and bloggers
    • Schedule interviews or features on music outlets and podcasts
    • Arrange cross-promotion deals with music websites
    • Utilise press reviews and features in social media promotion
    • Offer journalists exclusive materials like photos or quotes
    • Follow up with media contacts post-release for additional coverage
    • Monitor media mentions and engage with feedback
social-mediaemail-marketingsocial-media-managercontent-creatormarketing-teampr-team
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Strategies and tactics for utilising influencers to address condom use barriers

  • ⛳️ Strategy 1: Collaborate with strategic influencers

    • Identify mega influencers in South Africa who align with Durex values
    • Engage influencers with a briefing about Durex's objectives and expectations
    • Negotiate collaboration terms and content deliverables with influencers
    • Develop a creative brief that outlines key messaging points and video themes
    • Encourage influencers to share personal stories or experiences related to the topic
    • Incorporate interactive elements in videos to engage the audience
    • Design a campaign hashtag for social media coherence
    • Provide influencers with Durex products for authentic endorsements
    • Organise a virtual event for campaign launch with influencer participation
    • Evaluate influencer video performance through reach and engagement metrics

  • ⛳️ Strategy 2: Create relatable and educational content

    • Conduct research to understand common myths and barriers about condom use
    • Develop video scripts focusing on debunking myths about condoms and lubes
    • Incorporate expert opinions or testimonials to enhance credibility in videos
    • Use humour and relatable scenarios to capture viewer attention
    • Highlight the benefits of Durex condoms and lubes in real-life contexts
    • Involve influencers in a Q&A segment addressing audience concerns
    • Create short, shareable content optimised for various social media platforms
    • Substantiate claims with statistics and facts from reliable sources
    • Showcase positive testimonials from satisfied Durex users
    • End videos with a call-to-action encouraging viewers to try Durex products

  • ⛳️ Strategy 3: Maximise campaign reach and engagement

    • Schedule posts at peak engagement times for target audience visibility
    • Implement a paid media strategy to boost video content reach
    • Leverage influencer fan base across multiple platforms for wider dissemination
    • Engage audience through interactive polls or quizzes related to video content
    • Host a social media contest or giveaway featuring Durex products
    • Facilitate partnerships with sexual health organizations to extend reach
    • Develop a tracking system to measure campaign interactions and feedback
    • Plan for ongoing content rollouts to maintain interest and engagement
    • Consider ambient promotion using influencers' appearances in other media
    • Solicit audience-generated content to encourage active participation and advocacy
influencerscondom-useinfluencer-marketing-managercontent-strategistmarketing-teamsocial-media-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Video Content strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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