Strategies and tactics for increasing YouTube subscribers
The strategy to increase YouTube subscribers focuses on enhancing content quality and consistency, optimizing the channel and videos for search, and engaging with potential subscribers outside of YouTube.
Enhancing content quality involves uploading at least one high-quality video each week, investing in good audio and lighting equipment, and engaging with viewer comments to build a community. For example, consistent and well-edited videos can make a channel more appealing to new viewers.
Optimizing for search includes using relevant keywords in video titles and descriptions and creating playlists to keep viewers watching longer. For instance, detailed, keyword-rich descriptions can improve a video's discoverability on YouTube.
Engaging outside of YouTube means sharing video links in relevant online communities and creating blogs to drive traffic. An example is using email newsletters to inform subscribers of new content and updates, broadening reach beyond the YouTube platform.
The strategies
⛳️ Strategy 1: Enhance content quality and consistency
- Upload at least one high-quality video each week
- Invest in good audio and lighting equipment
- Conduct detailed research to create engaging and valuable content
- Create a compelling and consistent video thumbnail style
- Implement a regular posting schedule to build viewer expectation
- Use video editing software to polish content before posting
- Encourage viewers to subscribe at the beginning and end of each video
- Engage with viewer comments to build a community
- Analyse viewer feedback to improve future content
- Collaborate with other content creators to reach a broader audience
⛳️ Strategy 2: Optimise channel and videos for search
- Research and use relevant keywords in video titles and descriptions
- Include tags that accurately reflect the video's content
- Write detailed, keyword-rich video descriptions
- Create playlists to organise content and keep viewers watching
- Use an attractive and informative channel trailer to hook new visitors
- Update channel art to present a professional appearance
- Fill out the ‘About’ section with relevant keywords and information
- Utilise closed captions to improve accessibility and SEO
- Promote videos on social media platforms with appropriate hashtags
- Monitor YouTube analytics to understand and improve search optimisation
⛳️ Strategy 3: Engage with potential subscribers outside of YouTube
- Share video links in relevant online communities and forums
- Create a blog to complement video content and drive traffic to the channel
- Use email newsletters to inform subscribers of new videos and updates
- Engage with followers on social media platforms
- Conduct giveaways or contests to incentivise subscriptions
- Network with influencers to promote the channel
- Host live streams to interact with viewers in real-time
- Attend industry events and conferences to promote the channel
- Collaborate with sponsorships to reach new audiences
- Guest post on popular blogs and websites with links to the channel
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
