Strategies and tactics for increasing LinkedIn followers
The strategy focuses on increasing the number of LinkedIn followers for a company page from 850 to 1000 within 20 days. One key tactic is to run a post engagement campaign, which includes creating a content calendar with daily posts, crafting engaging graphics and captions, using hashtags, sharing success stories, and encouraging employees to share posts. For instance, sharing a client success story can attract more followers.
Another tactic involves leveraging LinkedIn groups and communities. This includes joining relevant groups, engaging in discussions, sharing valuable content, and hosting group-specific events like webinars. For example, sharing industry insights in a relevant LinkedIn group can increase visibility and followers.
Lastly, a targeted advertising campaign is suggested. This involves budgeting for LinkedIn ads, targeting the ideal audience, creating engaging ad creatives, and experimenting with various ad formats and targeting settings. Running A/B tests can help refine the ads for optimal performance. An example is using LinkedIn’s lead gen forms to capture interested followers.
The strategies
⛳️ Strategy 1: Run a post engagement campaign
- Create a content calendar with planned posts for each day
- Design engaging and shareable graphics for each post
- Write compelling captions with a call-to-action in each post
- Utilise LinkedIn hashtags to increase post visibility
- Share success stories and case studies from clients
- Post a mix of industry news, company updates, and employee spotlights
- Encourage employees to share company posts on their personal LinkedIn profiles
- Analyse engagement metrics to identify high-performing posts
- Respond to comments and engage with followers daily
- Adjust content strategy based on performance analysis
⛳️ Strategy 2: Leverage LinkedIn groups and communities
- Identify and join LinkedIn groups relevant to your industry
- Share valuable content from your company page within these groups
- Engage in group discussions to increase visibility
- Post regular updates and insights from your company page in groups
- Request group admins to feature your posts if relevant
- Promote your company page as a resourceful LinkedIn page within these groups
- Connect with group members and invite them to follow your company page
- Offer exclusive content or insights for group members
- Host a group-specific LinkedIn live session or webinar
- Monitor group interactions and tweak content strategy accordingly
⛳️ Strategy 3: Implement a targeted advertising campaign
- Allocate a budget for LinkedIn ads
- Create a series of sponsored posts targeting your ideal audience
- Design engaging ad creatives with a clear call-to-action
- Set up audience targeting parameters for your ads
- Experiment with different ad formats (carousel, video, etc.)
- Monitor ad performance and adjust targeting as needed
- A/B test different ad creatives to identify what works best
- Use LinkedIn’s lead gen forms to capture interested followers
- Run a retargeting campaign for users who engaged with your previous ads
- Analyse ad campaign results to refine future strategies
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
