The strategy for launching Ashgar Sporting Club's social media presence focuses on establishing a strong identity and engaging the community. Initially, a comprehensive social media identity will be crafted. This includes developing a distinctive logo and consistent brand voice, designing visually appealing templates, and sharing professional photos and videos that highlight the club's facilities and achievements. For example, showcasing testimonials from current martial arts champions will build credibility.
Next, a pre-launch teasing and awareness campaign is planned, starting with a countdown. Sneak-peek videos, virtual tours, and influencer collaborations will generate interest.
Finally, a full communication strategy at launch will include engaging content like success stories and live sessions, further integrating the community by celebrating achievements and participating in challenges.
The strategies
⛳️ Strategy 1: Develop a comprehensive social media identity
- Create a unique and recognisable logo for Ashgar Sporting Club
- Design visually appealing templates for posts and stories
- Craft a compelling brand story highlighting USPs and values
- Establish a consistent brand voice that conveys expertise and community
- Develop guidelines for brand imagery to ensure visual consistency
- Produce professional photos and videos that showcase facilities and training
- Include testimonials from existing martial arts champions
- Create an inspirational and engaging hashtag campaign
- Design profile banners and icons for each platform
- Set up and optimise accounts ensuring correct contact information and branding
⛳️ Strategy 2: Execute a pre-launch teasing and awareness campaign
- Develop a countdown campaign one month prior to launch date
- Share sneak-peek videos of martial arts classes and facilities
- Create a series of posts introducing club trainers and their achievements
- Organise virtual tours of the facilities and live Q&A sessions
- Run a hashtag contest encouraging users to post martial arts experiences
- Collaborate with local sports influencers for short promo clips
- Publish engaging stories that show behind-the-scenes content
- Utilise teaser posts to reveal club benefits such as lifetime membership
- Schedule posts highlighting family-friendly and safe facilities
- Provide users with a clear call to action, such as pre-registration incentives
⛳️ Strategy 3: Implement a full communication strategy at launch
- Launch an introductory video detailing the services and values of the club
- Communicate the benefits of dual access to both branches in posts
- Share success stories of athletes trained at Ashgar Sporting Club
- Feature student progress and achievements to foster community pride
- Highlight and celebrate opening day festivities with live coverage
- Conduct Instagram and Facebook live sessions showcasing programmes
- Implement a TikTok challenge that leverages martial arts techniques
- Create weekly themed stories focusing on various aspects of the club
- Engage with users daily by responding to comments and messages
- Analyse post engagement to adjust and optimise content for further reach
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
