Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Product Team

What is Product Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Product Team strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Product Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Product Team strategy examples

You will find in the next section many different Product Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for helping a junior product manager grow in her career

  • ⛳️ Strategy 1: Provide mentorship and guidance

    • Pair her with a senior product manager for regular mentorship sessions
    • Set up monthly one-on-one meetings to discuss challenges and goals
    • Encourage her to ask questions and seek advice from experienced colleagues
    • Introduce her to industry best practices and relevant resources
    • Highlight areas of improvement and offer constructive feedback
    • Suggest relevant books, articles, and courses for continuous learning
    • Conduct mock presentations to build her confidence and skillset
    • Encourage her to take on small leadership roles within projects
    • Provide her with challenging but manageable tasks to grow her capabilities
    • Create opportunities for her to shadow other senior product managers

  • ⛳️ Strategy 2: Foster a culture of continuous learning and development

    • Encourage her to attend industry conferences and seminars
    • Provide a budget for her to enrol in relevant online courses or certifications
    • Set up a monthly 'book club' with the product team to discuss recent industry literature
    • Arrange for her to participate in product management webinars
    • Create a monthly 'lunch and learn' session where team members share knowledge
    • Encourage her to join product management communities or forums
    • Ensure she has access to the latest industry tools and technologies
    • Support her participation in company-sponsored training programmes
    • Arrange for cross-functional training to broaden her understanding of other roles
    • Help her set up a personal development plan with specific, measurable goals

  • ⛳️ Strategy 3: Offer opportunities for hands-on experience

    • Assign her to real projects with increasing levels of responsibility
    • Encourage her to lead a small project end-to-end with necessary support
    • Provide her with opportunities to collaborate closely with different departments
    • Allow her to participate in user research and analysis
    • Encourage her to run project retrospectives to reflect on lessons learned
    • Involve her in strategic planning meetings to understand high-level decision-making
    • Assign her to attend customer or client meetings to gain direct feedback
    • Rotate her through different product lines to diversify her experience
    • Encourage her to contribute to the product roadmap planning process
    • Have her regularly present project updates or findings to senior management
mentorshipcontinuous-learningproduct-managersenior-product-managerproduct-teamcross-functional-team
Implement these strategies

Strategies and tactics for enhancing Udaya's Market Position

  • ⛳️ Strategy 1: Increase brand visibility

    • Develop a comprehensive marketing plan focusing on digital and traditional media
    • Leverage social media platforms like LinkedIn, Instagram, and Facebook for brand promotion
    • Create engaging content such as blogs, videos, and infographics to showcase expertise
    • Organise webinars and workshops to connect with the audience and demonstrate capability
    • Collaborate with influencers and industry experts for wider reach
    • Sponsor local events to enhance community presence
    • Implement SEO techniques to improve search engine ranking
    • Design attractive and informative company brochures and distribute at trade shows
    • Engage with online communities related to the industry for brand advocacy
    • Monitor analytics tools to track brand awareness and adjust strategies accordingly

  • ⛳️ Strategy 2: Improve product/service offerings

    • Conduct market research to understand customer needs and preferences
    • Develop new products/services based on identified market gaps
    • Enhance existing offerings with additional features or improvements
    • Partner with other companies for complementary products or services
    • Launch a customer feedback system to gather insights and incorporate suggestions
    • Offer customisable solutions to cater to specific client requirements
    • Invest in technology to streamline production and improve quality
    • Train staff on the latest industry trends and practices
    • Monitor competition to identify opportunities for differentiation
    • Set up a task force to ensure constant innovation and adaptation

  • ⛳️ Strategy 3: Expand market reach

    • Identify new geographical areas for potential expansion
    • Establish partnerships with local distributors or agents in new markets
    • Tailor marketing strategies to cater to regional preferences
    • Develop e-commerce capabilities to reach a broader audience
    • Attend international trade shows and exhibitions to showcase the brand
    • Research and adhere to regulatory requirements of target markets
    • Offer promotional discounts or introductory offers to attract new customers
    • Invest in translation and localisation of marketing materials
    • Leverage existing customer networks for referrals in new areas
    • Analyse and adapt sales techniques based on regional data and success rates
brand-visibilitymarket-expansionmarketing-managerproduct-developermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for enhancing customer appreciation and value capture

  • ⛳️ Strategy 1: Incorporate customer feedback in product development

    • Conduct regular surveys to gather customer feedback on current products
    • Create an online forum for customers to discuss their experiences and suggestions
    • Organise focus groups with key clients to understand their evolving needs
    • Implement a feedback loop in the product design process involving customer input
    • Regularly review feedback data to identify common themes and improvement areas
    • Collaborate with customers during product testing phases for real-world insights
    • Establish a customer advisory board to guide product innovation
    • Use feedback to prioritise product enhancement projects
    • Communicate changes and improvements to customers based on their feedback
    • Set KPIs to measure the impact of feedback on product quality

  • ⛳️ Strategy 2: Build strategic customer partnerships

    • Identify key customers to establish long-term partnerships
    • Develop customised solutions based on individual customer needs
    • Offer exclusive training sessions for partners on new technologies
    • Create joint marketing initiatives to highlight collaborative success stories
    • Provide dedicated support teams for partners to enhance service quality
    • Organise annual partnership meetings to discuss strategic goals
    • Develop mutual growth plans with key clients
    • Leverage partner feedback in strategic planning processes
    • Offer incentives for partners who reach achievement milestones
    • Regularly review partnership outcomes and adjust strategies for continuous improvement

  • ⛳️ Strategy 3: Enhance value proposition in customer communications

    • Audit current marketing materials to ensure clarity of the value proposition
    • Train sales teams to communicate the unique benefits of your technology effectively
    • Develop case studies demonstrating the impact of your products on patient outcomes
    • Regularly publish white papers on advances in medical technology
    • Host webinars to educate customers about the latest technology trends
    • Engage with industry thought leaders to endorse your products
    • Utilise social media platforms to highlight customer testimonials
    • Provide regular updates on technological advancements and improvements
    • Develop a mobile app for customers to access resources easily
    • Measure the effectiveness of communications through customer engagement metrics
customer-engagementvalue-propositionproduct-managercustomer-success-managerproduct-development-teammarketing-team
Implement these strategies

Strategies and tactics for getting on the 1st page of Product Hunt

  • ⛳️ Strategy 1: Engage with the Product Hunt community

    • Create a Product Hunt account if you haven't already
    • Participate in discussions and leave thoughtful comments on product launches
    • Follow and connect with influential hunters and makers in your product niche
    • Upvote and support other products to build goodwill
    • Share insightful posts and industry knowledge in the Product Hunt forum
    • Answer questions and provide value in the Product Hunt topics related to your field
    • Build relationships with top hunters by engaging with their posts regularly
    • Collaborate with community members on related projects or discussions
    • Join relevant Product Hunt meetups and virtual events to network
    • Invite Product Hunt community members to beta test your product and give feedback

  • ⛳️ Strategy 2: Prepare an impactful Product Hunt launch

    • Identify a top hunter who can help with your product launch
    • Create compelling visuals and screenshots for your product page
    • Write clear and concise descriptions highlighting your product's unique features
    • Develop a teaser video to showcase your product’s functionality and appeal
    • Schedule your launch for a Tuesday or Wednesday when engagement is high
    • Prepare a launch checklist to ensure all necessary steps are completed
    • Offer early access to your product to build anticipation
    • Create an exclusive offer or discount for Product Hunt users
    • Reach out to your network to spread the word about your upcoming launch
    • Prepare a series of follow-up posts to keep the momentum going post-launch

  • ⛳️ Strategy 3: Leverage external marketing channels

    • Create a social media campaign to promote your Product Hunt launch
    • Send email announcements to your subscriber list with a link to your Product Hunt page
    • Collaborate with influencers to review and share your product
    • Publish a blog post detailing your product's launch and its benefits
    • Run targeted ads to drive traffic to your Product Hunt page
    • Reach out to press contacts for coverage of your product launch
    • Coordinate with relevant online communities to share your Product Hunt link
    • Utilise relevant forums to post about your launch, mentioning the Product Hunt link
    • Host a live webinar or Q&A session on launch day to engage with your audience
    • Encourage satisfied beta testers and early users to leave positive reviews on Product Hunt
engagementpromotionmarketercommunity-managermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for improving productivity through time management and effective communication

  • ⛳️ Strategy 1: Implement time-management techniques

    • Create a daily schedule prioritising tasks
    • Set specific, measurable goals for each week
    • Use time-blocking to allocate specific time slots for tasks
    • Implement the Pomodoro technique to maintain focus
    • Identify and eliminate time-wasting activities
    • Utilise productivity tools like Trello or Asana
    • Regularly review and adjust the schedule as needed
    • Limit multitasking to increase task efficiency
    • Set deadlines for tasks and stick to them
    • Take regular breaks to avoid burnout

  • ⛳️ Strategy 2: Enhance communication skills

    • Schedule regular meetings to ensure team alignment
    • Use clear and concise language in all communications
    • Encourage open and honest feedback
    • Implement active listening techniques
    • Use collaborative tools like Slack or Microsoft Teams
    • Set clear expectations for communication protocols
    • Train team members on effective email communication
    • Establish a system for tracking communication flow
    • Ensure all team members are aware of project updates
    • Practice empathy in all interactions

  • ⛳️ Strategy 3: Integrate time management and communication tools

    • Use project management software to combine task and communication tracking
    • Set up shared calendars to coordinate schedules
    • Establish consistent communication channels for updates
    • Assign specific roles and responsibilities to team members
    • Schedule regular check-ins to monitor progress
    • Incorporate video conferencing for remote team communication
    • Use file-sharing platforms to streamline document access
    • Track project milestones and adjust timelines as needed
    • Encourage the use of status updates in communication tools
    • Provide training on integrated tools and best practices
productivitycommunicationproject-managerteam-leaderdevelopment-teammarketing-team
Implement these strategies

Strategies and tactics for achieving brand unit sales growth versus competitor

  • ⛳️ Strategy 1: Enhance product visibility

    • Invest in online and offline advertising campaigns
    • Collaborate with influencers to promote the brand
    • Participate in trade shows and industry events
    • Improve in-store displays and signage
    • Optimize search engine marketing
    • Launch a social media marketing campaign
    • Distribute product samples at key locations
    • Create engaging content for brand awareness
    • Use customer testimonials in marketing materials
    • Ensure consistent branding across all platforms

  • ⛳️ Strategy 2: Improve product offerings

    • Conduct market research to identify customer needs
    • Innovate new product features based on feedback
    • Enhance the quality of existing products
    • Expand the product range to cover more segments
    • Offer limited-time special editions
    • Provide customisation options
    • Maintain competitive pricing
    • Create bundle deals to increase average purchase value
    • Collaborate with brands for co-branded products
    • Monitor competitor products and adapt accordingly

  • ⛳️ Strategy 3: Boost customer loyalty

    • Implement a customer loyalty programme
    • Offer exclusive discounts to repeat customers
    • Provide exceptional customer service
    • Create a referral programme
    • Engage with customers through social media
    • Solicit and act on customer feedback
    • Develop personalised email marketing campaigns
    • Host exclusive events for loyal customers
    • Reward customers for online reviews and testimonials
    • Ensure timely and efficient order fulfilment
product-visibilitycustomer-loyaltymarketing-managerproduct-developermarketing-teamsales-team
Implement these strategies

Strategies and tactics for avoiding distractions

  • ⛳️ Strategy 1: Create a designated workspace

    • Choose a quiet area for your workspace
    • Keep your workspace clean and organised
    • Ensure adequate lighting and comfortable furniture
    • Limit the presence of personal devices in the workspace
    • Use noise-cancelling headphones if necessary
    • Communicate workspace boundaries to others
    • Have a dedicated start and end time for work
    • Remove any non-work-related materials
    • Arrange your workspace ergonomically
    • Make sure your workspace is free from distractions such as TV

  • ⛳️ Strategy 2: Implement time management techniques

    • Schedule tasks using a planner or digital calendar
    • Break tasks into smaller, manageable chunks
    • Use the Pomodoro technique for focused work intervals
    • Set specific goals for each work session
    • Prioritise tasks based on importance and deadlines
    • Use tools like to-do lists and task management apps
    • Allocate time for breaks to avoid burnout
    • Monitor and adjust your schedule as needed
    • Track your time spent on various tasks
    • Review and reflect on your productivity regularly

  • ⛳️ Strategy 3: Minimise digital distractions

    • Turn off non-essential notifications on your devices
    • Use apps or browser extensions to block distracting websites
    • Set specific times to check emails and messages
    • Keep your phone out of reach during focus periods
    • Unsubscribe from unnecessary email lists
    • Limit social media usage during work hours
    • Create a separate user profile for work on your computer
    • Use focus mode or do not disturb features
    • Organise your desktop and folders
    • Close all unnecessary tabs and applications while working
focusproductivityproject-managerteam-leaderdevelopment-teammarketing-team
Implement these strategies

Strategies and tactics for creating a sense of urgency

  • ⛳️ Strategy 1: Set clear deadlines

    • Establish specific deadlines for each phase of a project
    • Communicate deadlines clearly to the entire team
    • Ensure deadlines are realistic and achievable
    • Track progress against each deadline
    • Highlight the implications of missing deadlines
    • Adjust deadlines as necessary to maintain urgency
    • Celebrate meeting each deadline to maintain motivation
    • Use project management tools to track timeline visually
    • Incorporate buffer time for unexpected delays
    • Conduct retrospective meetings to learn from missed deadlines

  • ⛳️ Strategy 2: Communicate the consequences

    • Detail the impact of not completing tasks on time
    • Share stories of both success and failure related to deadlines
    • Highlight client or stakeholder expectations
    • Use data to illustrate the costs of delays
    • Make the connection between task completion and team goals
    • Involve team members in identifying consequences
    • Provide feedback on performance related to urgency
    • Discuss possible rewards for achieving urgent tasks
    • Create visual reminders of consequences
    • Regularly update team on the status and its impact

  • ⛳️ Strategy 3: Motivate with incentives

    • Introduce rewards for meeting urgent deadlines
    • Provide public recognition for urgent task completion
    • Offer small rewards for incremental achievements
    • Create team competitions for urgent task completion
    • Use gamification elements to enhance engagement
    • Align incentives with personal and professional goals
    • Allow top performers choice in future projects
    • Facilitate peer recognition among team members
    • Regularly evaluate the effectiveness of incentives
    • Solicit feedback to refine the incentive programme
urgencyproductivityproject-managerteam-leaderdevelopment-teammarketing-team
Implement these strategies

Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
Implement these strategies

Strategies and tactics for developing a brand licensing strategy for consumer products

  • ⛳️ Strategy 1: Identify and target potential licensees

    • Research and compile a list of potential licensees in relevant consumer product categories
    • Evaluate potential licensees based on their market reach, distribution channels, and reputation
    • Develop a pitch highlighting the brand's value proposition and potential benefits for licensees
    • Create personalised outreach messages for each potential licensee
    • Utilise industry events, trade shows, and networking opportunities to connect with potential licensees
    • Conduct meetings with interested licensees to present detailed proposals
    • Negotiate terms of the licensing agreements focusing on alignment with brand goals
    • Set up a database for tracking communication with potential and confirmed licensees
    • Establish a qualification process to ensure potential licensees meet brand standards
    • Regularly review and refine the list of target licensees based on market changes

  • ⛳️ Strategy 2: Develop a licensing framework and guidelines

    • Create a detailed licensing policy document outlining brand usage guidelines
    • Design a licensing agreement template including terms, royalties, and compliance requirements
    • Establish clear criteria for product categories suitable for brand licensing
    • Ensure legal compliance by consulting with intellectual property lawyers
    • Determine brand usage rights and restrictions across different media and platforms
    • Develop brand guidelines to ensure consistency in brand messaging and design
    • Create a monitoring system for enforcing licensing agreements and brand guidelines
    • Set royalty rates and financial terms that align with market standards
    • Provide training sessions for licensees on maintaining brand integrity
    • Develop a dispute resolution process to handle conflicts with licensees

  • ⛳️ Strategy 3: Enhance brand value and market presence

    • Conduct market research to identify trends and consumer preferences
    • Evaluate competitive brands to determine their licensing strategies
    • Innovate brand marketing campaigns to enhance consumer awareness and demand
    • Strengthen online presence through strategic content marketing and social media engagement
    • Collaborate with influencers and media to increase brand visibility
    • Develop promotional events and partnerships to boost brand recognition
    • Gather consumer feedback to improve products and brand messaging
    • Use analytics to track brand performance in different markets and segments
    • Continuously refine brand positioning based on market and consumer insights
    • Invest in product development and innovation to enhance brand portfolio
brand-licensingconsumer-productsbrand-managerlicensing-coordinatormarketing-teamlegal-team
Implement these strategies

How to track your Product Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability