The strategy for getting on the 1st page of Product Hunt involves three primary components. The first component emphasizes engaging with the Product Hunt community. This includes creating a Product Hunt account, participating in discussions, and building relationships with influential hunters and makers. An example would be following and connecting with individuals in your niche to upvote and support their products, thereby building goodwill and long-term relationships.
The second component focuses on carefully preparing for your Product Hunt launch. Identify a top hunter to help with your product launch and create compelling visuals and descriptions. For example, scheduling your launch for a high-engagement day like Tuesday or Wednesday and offering exclusive deals for Product Hunt users can significantly boost your product's visibility.
The third component leverages external marketing channels to promote your Product Hunt launch. This includes creating a robust social media campaign and collaborating with influencers for reviews. For instance, running targeted ads and sending email announcements can drive significant traffic to your Product Hunt page, increasing the potential for upvotes and positive reviews.
The strategies
⛳️ Strategy 1: Engage with the Product Hunt community
- Create a Product Hunt account if you haven't already
- Participate in discussions and leave thoughtful comments on product launches
- Follow and connect with influential hunters and makers in your product niche
- Upvote and support other products to build goodwill
- Share insightful posts and industry knowledge in the Product Hunt forum
- Answer questions and provide value in the Product Hunt topics related to your field
- Build relationships with top hunters by engaging with their posts regularly
- Collaborate with community members on related projects or discussions
- Join relevant Product Hunt meetups and virtual events to network
- Invite Product Hunt community members to beta test your product and give feedback
⛳️ Strategy 2: Prepare an impactful Product Hunt launch
- Identify a top hunter who can help with your product launch
- Create compelling visuals and screenshots for your product page
- Write clear and concise descriptions highlighting your product's unique features
- Develop a teaser video to showcase your product’s functionality and appeal
- Schedule your launch for a Tuesday or Wednesday when engagement is high
- Prepare a launch checklist to ensure all necessary steps are completed
- Offer early access to your product to build anticipation
- Create an exclusive offer or discount for Product Hunt users
- Reach out to your network to spread the word about your upcoming launch
- Prepare a series of follow-up posts to keep the momentum going post-launch
⛳️ Strategy 3: Leverage external marketing channels
- Create a social media campaign to promote your Product Hunt launch
- Send email announcements to your subscriber list with a link to your Product Hunt page
- Collaborate with influencers to review and share your product
- Publish a blog post detailing your product's launch and its benefits
- Run targeted ads to drive traffic to your Product Hunt page
- Reach out to press contacts for coverage of your product launch
- Coordinate with relevant online communities to share your Product Hunt link
- Utilise relevant forums to post about your launch, mentioning the Product Hunt link
- Host a live webinar or Q&A session on launch day to engage with your audience
- Encourage satisfied beta testers and early users to leave positive reviews on Product Hunt
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
