The strategy revolves around enhancing social media engagement by effectively utilizing three main approaches. The first involves leveraging user-generated content, encouraging followers to contribute by creating relevant hashtags and hosting contests. For instance, a giveaway requiring users to share their photos fosters community involvement and strengthens brand loyalty. Platforms like Instagram and Facebook are ideal for featuring such content regularly and hosting live sessions for real-time interaction.
The second approach emphasizes interactive posts, vital for capturing audience interest. Implementing quizzes, polls, and question stickers sparks dialogue and interaction. Creative challenges, such as asking followers to tag friends, amplify reach and engagement. Example: Instagram’s interactive stories can use sliders or polls to provoke engagement and feedback.
Lastly, optimizing content for cross-platform sharing ensures a consistent and resonant brand message. Tailoring content to suit the platform's unique features—like using Instagram Stories to hint at longer LinkedIn articles—maximizes reach and impact. Hosting joint platform events or webinars can engage diverse audiences simultaneously and drive cross-platform synergy.
The strategies
⛳️ Strategy 1: Leverage user-generated content
- Encourage followers to share their content by creating a custom hashtag
- Host a contest or giveaway requiring users to share photos or stories
- Feature user-generated content regularly in your posts
- Collate the best user-generated content into a monthly roundup post
- Create and share testimonial-based posts from user content
- Engage with user-generated content by liking and commenting
- Send thank-you messages to users whose content is featured
- Create a dedicated space on your website to showcase user content
- Collaborate with users to create content that highlights your brand
- Host live sessions to review and respond to user-generated content
⛳️ Strategy 2: Utilise interactive posts
- Create polls or quizzes to engage audience interest
- Use question stickers in Instagram stories to provoke discussion
- Host 'ask me anything' sessions on LinkedIn
- Incorporate interactive features like sliders in Instagram stories
- Utilise Facebook Lives for real-time Q&A sessions
- Run weekly or monthly challenges with actionable hashtags
- Feature interactive content such as puzzles and games
- Encourage followers to tag friends in posts or stories
- Create fill-in-the-blank posts that invite comments
- Launch Instagram and Facebook polls about upcoming product ideas
⛳️ Strategy 3: Optimise content for cross-platform sharing
- Create a consistent brand voice and imagery across platforms
- Tailor content to fit each platform's unique features and audience
- Use Instagram stories to preview longer Facebook or LinkedIn content
- Draft cross-platform posts but adjust tone and details for each site
- Encourage sharing of professional insights for LinkedIn audience
- Use Instagram reels to re-purpose Facebook live highlights
- Leverage LinkedIn articles for detailed, insightful posts
- Incorporate platform-specific calls to action in your posts
- Host joint platform events, like panel discussions or webinars
- Track and analyse cross-platform engagement metrics to refine strategy
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
