The strategy "Building an audience" aims to grow and engage a dedicated following for your brand or content. Leveraging social media involves identifying relevant platforms, optimizing profiles, posting high-quality content, using hashtags, engaging with followers, collaborating with influencers, using ads, offering exclusive content, analyzing metrics, and hosting contests to boost engagement and follower count. For example, a brand might use Instagram and Twitter to share eye-catching images and respond quickly to comments.
Creating valuable content focuses on understanding the audience’s interests and pain points to produce content in various formats like blogs, videos, and infographics. The content should be consistent, SEO-optimized, and shared across platforms. Engaging users and inviting guest contributors also play crucial roles. For instance, repurposing a blog post into a video can reach different segments of your audience.
Building an email list involves creating lead magnets, using prominent sign-up forms, segmenting the audience, crafting personalized emails, and sending regular newsletters. Email automation and offering exclusive content can nurture leads effectively. Subscribers should also be encouraged to share emails. For example, an e-commerce site might offer discount codes to new email subscribers to boost sign-ups.
The strategies
⛳️ Strategy 1: Leveraging social media
- Identify the most relevant social media platforms for your target audience
- Create and optimise your profile on each platform with consistent branding
- Post high-quality, engaging content regularly following a content calendar
- Use relevant hashtags to increase the visibility of your posts
- Engage with your audience by responding to comments and messages promptly
- Collaborate with influencers in your niche to reach new followers
- Utilise social media ads to target specific demographics
- Offer exclusive content or promotions to your social media followers
- Monitor and analyse engagement metrics to improve your strategy
- Host social media contests or giveaways to increase engagement and follower count
⛳️ Strategy 2: Creating valuable content
- Research your audience's interests and pain points
- Develop a content plan with a mix of formats (blogs, videos, infographics)
- Publish consistent and high-quality content on a regular schedule
- Optimise your content for SEO to increase organic reach
- Share your content across various platforms and repurpose it
- Encourage users to share your content with their network
- Invite guest contributors to provide fresh perspectives
- Create a mix of evergreen and timely content
- Include strong calls to action to encourage audience engagement
- Collect feedback on your content to continually improve its value
⛳️ Strategy 3: Building an email list
- Create a compelling lead magnet to encourage sign-ups
- Embed sign-up forms prominently on your website and social media
- Segment your email list for targeted communication
- Craft personalised and engaging email content
- Send regular newsletters with valuable information and updates
- Use email automation tools to nurture leads and encourage engagement
- Offer exclusive content or discounts to email subscribers
- Encourage current subscribers to share your emails with others
- Monitor open and click-through rates to optimise your strategy
- Regularly clean your email list to maintain high deliverability
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
