Strategies and tactics for building a three-sided marketplace to surpass Uber Eats in India
The strategy aims to create a competitive marketplace in India that connects restaurants, delivery partners, and customers, with the goal of surpassing Uber Eats. To achieve this, it focuses on three key strategies. The first is leveraging local partnerships by collaborating with popular local restaurants and influencers, which helps in creating exclusive deals and increasing platform visibility.
Another crucial aspect is enhancing delivery efficiency. This involves recruiting experienced delivery personnel and using technology like an AI-powered route optimization tool to reduce delivery times and improve service quality. Incentivizing high-performing delivery partners is also emphasized to maintain excellent service standards.
Lastly, the strategy focuses on developing a customer-centric platform. This includes implementing features such as a loyalty program and personalization options to enhance user experience. By offering amenities like a mobile-friendly platform and a customer support chatbot, the strategy aims to create a seamless ordering process that attracts and retains customers.
The strategies
⛳️ Strategy 1: Leverage local partnerships
- Research popular local restaurants and eateries to approach for partnerships
- Offer competitive commission rates to attract restaurant partners
- Collaborate with local food bloggers to promote restaurant partners
- Develop exclusive deals or discounts with local restaurants
- Identify local influencers to promote the platform
- Establish partnerships with local delivery services
- Use geo-targeted marketing to increase local awareness
- Set up initial meetings with potential restaurant partners
- Create a unique value proposition tailored to local needs
- Launch a campaign to promote partnership successes
⛳️ Strategy 2: Enhance delivery efficiency
- Recruit experienced local delivery personnel
- Implement a robust training program for delivery partners
- Develop an AI-powered route optimization tool to reduce delivery times
- Introduce cashless payment options for seamless transactions
- Install a real-time tracking system for customers and delivery partners
- Set clear service level agreements for delivery partners
- Offer incentives for high-performing delivery partners
- Create a feedback loop with delivery partners for continuous improvement
- Ensure delivery personnel are well-equipped for different weather conditions
- Conduct satisfaction surveys to gather feedback from customers and partners
⛳️ Strategy 3: Develop a customer-centric platform
- Gather user feedback to improve the user interface and experience
- Implement a loyalty program for frequent customers
- Offer personalization features such as recommendations based on user history
- Develop a mobile-friendly platform for widespread accessibility
- Introduce a customer support chatbot for quick assistance
- Regularly update the platform with new features and enhancements
- Host customer appreciation events or promotions
- Utilise predictive analytics to anticipate customer needs
- Ensure a simple and intuitive ordering process
- Address customer concerns promptly through a dedicated support team
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
