The strategy focuses on increasing market penetration and brand visibility for professional skincare products in Libya, Tunisia, and Algeria through a comprehensive year plan. The aim is to expand geographical reach by conducting market research to identify new cities and establish partnerships with local distributors. Additionally, creating regional distribution centers and attending trade shows are vital to enhance networking and promotional efforts. For example, by connecting with local clinics and estheticians, the brand can build strong relationships in untapped areas.
Enhancing brand visibility is another key strategy, incorporating digital marketing campaigns and collaborations with beauty influencers. This approach includes creating engaging content and improving online visibility through search engine optimization. The goal is to increase credibility and customer retention by sponsoring industry conferences and developing a loyalty program. For instance, skincare bloggers could review products, targeting specific audiences within the region.
Enhancing product training and education involves developing online training modules and hosting webinars with industry experts. Incentives for completing training programs and a certification initiative will encourage participation from estheticians. Educational resources and on-site workshops in major cities aim to increase product understanding and engagement, fostering professional growth and ultimately benefiting the brand's reputation.
The strategies
⛳️ Strategy 1: Expand geographical reach
- Conduct market research to identify potential new cities and regions within Libya, Tunisia, and Algeria
- Establish partnerships with local distributors or agents in untapped areas
- Set up regional distribution centres to ensure timely delivery and stock availability
- Attend local trade shows and industry events to network and promote products
- Develop relationships with local clinics and estheticians through meet-and-greet events
- Assess and optimise logistics and supply chain management for efficient distribution
- Identify and target key opinion leaders in new regions for endorsements
- Create promotional materials localising the marketing for each specific region
- Offer product demonstrations and training sessions for potential new clients
- Measure and report on the success of expansions quarterly to adjust strategies as needed
⛳️ Strategy 2: Enhance brand visibility
- Launch a comprehensive digital marketing campaign targeting skincare professionals
- Utilise social media platforms popular in the region for brand promotions
- Collaborate with beauty influencers and skincare bloggers for product reviews
- Create engaging content showcasing the benefits and results of the products
- Invest in search engine optimisation to improve online visibility in relevant markets
- Develop a loyalty programme for existing customers to encourage repeat business
- Sponsor industry conferences and events to increase brand credibility and recognition
- Ensure strategic placement of advertisements in industry magazines and publications
- Regularly update the product portfolio and promotions on the company website
- Gather and act on feedback from customers and clients to constantly improve brand perception
⛳️ Strategy 3: Enhance product training and education
- Develop a series of online training modules for estheticians focusing on product use
- Host monthly webinars with industry experts discussing the latest in skincare technology
- Provide educational resources to clinics highlighting the benefits of the product line
- Offer incentives for clinics and estheticians to complete training programmes
- Launch a certification programme for professionals using your product lines
- Create case study materials showing successful client transformations
- Organise on-site training workshops in key cities with high client concentrations
- Establish a helpline or chat system for quick access to product information and queries
- Distribute educational newsletters with the latest product developments
- Conduct annual user feedback sessions to understand training gaps and needs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
