The strategy to increase the average price per gym member involves introducing multiple new offerings designed to add value to existing memberships. First, by launching premium memberships, gyms can offer tiered plans that include exclusive classes, personalized training programs, monthly health assessments, and access to spa facilities. For example, premium members could receive a welcome pack with high-quality merchandise, which helps in creating a sense of exclusivity and loyalty.
Next, the strategy incorporates additional wellness services like nutrition consulting, massage therapy, and mental health workshops. These services not only enrich the gym experience but also cater to holistic health needs. For instance, bundling wellness services with current memberships can enhance value and attract health-conscious members.
Lastly, selling exclusive products within the gym can boost revenue. A branded gym apparel line, premium supplements, and equipment such as mats and water bottles create additional touchpoints for member engagement. Pop-up shops for new products and exclusive member discounts can drive higher average spends per member.
The strategies
⛳️ Strategy 1: Introduce premium memberships
- Create tiered membership plans including a premium level
- Incorporate access to exclusive classes for premium members
- Offer personalised training programmes for premium members
- Provide monthly health check-ups and fitness assessments
- Include complimentary access to spa and wellness facilities
- Offer priority booking for popular classes and events
- Provide enhanced locker room amenities for premium members
- Include premium membership welcome packs with high-quality merchandise
- Create a loyalty programme with rewards for premium members
- Regularly advertise premium benefits through email and social media channels
⛳️ Strategy 2: Offer additional wellness services
- Introduce nutrition consulting services
- Offer massage therapy and physiotherapy sessions
- Provide mental health and stress management workshops
- Include wellness and mindfulness classes like yoga and meditation
- Implement personal coaching sessions for lifestyle and fitness
- Provide regular health and nutrition seminars
- Partner with local wellness brands to offer exclusive member discounts
- Create wellness retreats for members
- Bundle wellness services with existing membership plans
- Advertise wellness services through in-gym posters and digital platforms
⛳️ Strategy 3: Sell exclusive products
- Introduce a branded gym apparel line
- Sell premium supplements and health products
- Offer branded gym equipment like mats and water bottles
- Create exclusive member-only discounts on products
- Bundle products with membership plans as starter packs
- Host pop-up shops within the gym for new product launches
- Offer trial samples of new products to members
- Partner with local health food stores for exclusive product offerings
- Provide limited edition products during specific promotions
- Advertise product offerings through social media, email, and in-gym marketing
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
