Centre Al-Sulai aims to become a leading hub for renewable cars and spare parts by enhancing supply chain processes, improving operational efficiency, and expanding market presence. One approach focuses on optimizing supply chain processes by forming partnerships with major banks and insurance companies for direct supply, ensuring ISO 9001 certification, and using VIN technology for tracking. For instance, securing annual contracts for auto parts ensures readiness for seasonal demands.
The strategy to enhance operational efficiency involves implementing a single shift system and dividing the workshop into production lines, significantly increasing productivity. Training staff on time-saving methods and using project management software are examples of how these changes will improve operations.
Expanding market presence hinges on initiatives like developing an e-commerce platform and launching targeted Google Ads campaigns. Collaborations with automotive influencers and hosting customer feedback sessions will boost customer engagement. Launching a loyalty program demonstrates a commitment to cultivating long-term relationships with customers.
The strategies
⛳️ Strategy 1: Optimise supply chain processes
- Form exclusive partnerships with three major banks for direct supply
- Negotiate contracts with five insurance companies
- Identify and establish import channels from Gulf countries
- Implement a three-stage inspection system for all vehicles
- Ensure ISO 9001 certification for all repair operations
- Utilise VIN technology for vehicle tracking
- Track supply chain performance via digital dashboards
- Secure annual contracts for seasonal auto parts demand
- Establish a dedicated team for supplier relationship management
- Monitor and adjust supply chain based on market changes
⛳️ Strategy 2: Enhance operational efficiency and output
- Implement a single shift system from 8 am to 8 pm daily
- Divide the workshop into four specialised production lines
- Adopt an ERP system tailored to automotive operations
- Increase overall productivity by 20% using technological tools
- Conduct quarterly audits to improve workshop efficiency
- Train staff on time-saving technologies and methods
- Schedule preventive maintenance during off-peak hours
- Reduce equipment downtime through regular diagnostics
- Adjust staffing levels based on peak demand periods
- Use project management software for planning and execution
⛳️ Strategy 3: Expand market presence and customer engagement
- Develop a comprehensive e-commerce platform for sales
- Launch targeted Google Ads campaigns using 50 keywords
- Collaborate with 10 automotive influencers monthly for outreach
- Participate in major car exhibition shows for visibility
- Initiate partnerships with fuel stations for joint promotions
- Introduce a loyalty programme for frequent customers
- Host quarterly customer feedback sessions for improvements
- Engage local community through workshops and training
- Increase advertising spend during high-demand months
- Offer special discounts and promotions during launch phases
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
