The strategy focuses on engaging and converting FMCG and Agric businesses through targeted marketing campaigns, strategic partnerships, and enhancing client engagement. First, it emphasizes understanding specific needs of these sectors by conducting market research, and then using this insight to create specialized marketing materials. For example, using LinkedIn and hosting webinars can effectively reach decision-makers with tailored content.
In parallel, building strategic partnerships means identifying key players in these sectors to form mutually beneficial alliances. This may include joint ventures or co-branded initiatives that leverage combined strengths. Proposing innovative projects showcases asset management capabilities while facilitating industry workshops helps identify collaborative opportunities.
Finally, enhancing client engagement involves creating tailored asset management plans and using a CRM for better communication. Regular assessments and value-added services such as risk assessment workshops ensure client satisfaction and retention. Initiatives like loyalty programs or public recognition of client achievements further encourage long-term partnerships.
The strategies
⛳️ Strategy 1: Develop targeted marketing campaigns
- Conduct market research to understand the specific needs and challenges of FMCG and Agric sectors
- Create tailored marketing materials highlighting your firm's expertise and successful case studies in similar industries
- Utilise digital marketing channels such as LinkedIn and industry-specific forums to reach decision-makers
- Host webinars and online events addressing asset management solutions for FMCG and Agric businesses
- Invest in SEO strategies to ensure your content ranks highly for relevant industry searches
- Develop informative blogs and articles addressing common pain points in asset management for these sectors
- Leverage email marketing to share success stories and industry insights with prospective clients
- Use targeted advertising on platforms frequently used by FMCG and Agric professionals
- Collaborate with industry influencers or thought leaders to endorse your services
- Attend relevant industry conferences and trade shows to network and showcase your firm's expertise
⛳️ Strategy 2: Build strategic partnerships
- Identify key players and organisations within the FMCG and Agric sectors for potential partnerships
- Create partnership proposals that demonstrate mutual benefit and alignment with partner goals
- Engage in joint ventures or collaborations to present your asset management solutions
- Offer co-branded content and initiatives to leverage combined market reach
- Network with industry associations to gain credibility and access to member firms
- Propose innovative projects with manageable risk, showcasing asset management capabilities
- Organise co-hosted events highlighting expertise areas that address industry challenges
- Share market insights and analytics that can inform partners' strategies
- Facilitate cross-industry workshops to identify unmet needs and collaborative opportunities
- Develop a referral program where current partnerships can recommend your firm to others
⛳️ Strategy 3: Enhance client engagement and retention
- Create a dedicated account team specialising in FMCG and Agric industry needs
- Develop personalised asset management plans catered to individual business objectives
- Implement a customer relationship management (CRM) system for seamless communication
- Offer value-added services such as financial forecasting and risk assessment workshops
- Conduct regular review meetings to ensure client satisfaction and address concerns
- Send quarterly market updates and performance reports to keep clients informed
- Provide training sessions on financial best practices to enhance client capabilities
- Introduce a loyalty program offering discounts or perks for long-standing clients
- Gather client feedback regularly to improve service offerings
- Celebrate client achievements publicly through case studies or recognition initiatives
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
