The strategy outlines the establishment of a comprehensive volunteer program at the Nebraska Humane Society. It focuses on engaging youth and corporate partners while celebrating Volunteer Month. The youth program involves creating a specialized curriculum, promoting it through schools, and launching with an engaging event to attract young volunteers. For example, developing social media content and organizing parent information sessions aim to maximize participation and retention.
The celebration of Volunteer Month includes planning a series of recognition events. A planning committee, composed of staff and community leaders, develops events, marketing materials, and media engagement strategies, aiming to highlight and appreciate volunteer contributions.
Finally, forging corporate volunteer partnerships involves targeting local businesses with CSR programs. The strategy includes creating pitches, establishing liaison roles, and organizing impactful volunteer activities. For instance, a corporate volunteer day is planned to engage companies and explore possibilities for longer-term sponsorships.
The strategies
⛳️ Strategy 1: Initiate a youth volunteer program
- Develop a tailored curriculum and guidelines for the youth program
- Conduct outreach to schools and youth organizations for program promotion
- Create engaging promotional content for social media platforms
- Recruit and train volunteer coordinators to manage the program
- Organise an information session for interested youth and their parents
- Launch the program with an engaging kickoff event
- Monitor participation and collect feedback for continuous improvement
- Recognise and reward outstanding youth volunteers to encourage retention
- Establish a mentorship structure within the program
- Evaluate the program's success after six months and adjust as needed
⛳️ Strategy 2: Execute Volunteer Month celebrations
- Form a planning committee including staff and community leaders
- Develop a calendar of events for Volunteer Month
- Plan a Volunteer Month kickoff event at the shelter
- Organise three key recognition activities for volunteers
- Design marketing materials to promote Volunteer Month events
- Engage media outlets to cover the Volunteer Month celebrations
- Offer special incentives for volunteer participation during April
- Collect photos and testimonials during events for future promotions
- Provide media training for volunteers to share their experiences
- Conduct a post-event survey to assess volunteer satisfaction
⛳️ Strategy 3: Forge corporate volunteer partnerships
- Research and target local businesses with active CSR programs
- Create a pitch presentation detailing partnership benefits
- Arrange meetings to present partnership opportunities to potential partners
- Designate a staff member as the corporate liaison
- Develop a range of volunteer activities for corporate groups
- Schedule the first corporate volunteer day within six months
- Acknowledge corporate partners on the Humane Society's platforms
- Seek feedback from corporate volunteers post-event
- Identify opportunities for long-term corporate sponsorships
- Regularly update corporate partners on volunteer impacts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
