The strategy aims to increase sales by 20% through three main approaches. First, enhancing product visibility involves actions like optimizing SEO for product pages, investing in targeted online ads, and collaborating with influencers. For example, updating product listings with high-quality images and running seasonal promotions can attract more customers.
Second, improving customer engagement is key. This includes implementing a customer loyalty program and offering personalized shopping experiences. Regular interactions on social media and hosting webinars help build strong relationships. Personalized follow-up emails post-purchase can lead to repeat sales and better customer satisfaction.
Lastly, expanding market reach is essential. This involves entering new geographical markets and launching complementary products. Partnering with other brands for cross-promotions and translating marketing materials for new regions can capture a wider audience. Offering international shipping and conducting market research to identify new customer needs enhance this effort.
The strategies
⛳️ Strategy 1: Enhance product visibility
- Optimise SEO for product pages
- Invest in targeted online advertising on social media
- Collaborate with influencers within the industry
- Increase content marketing through blogs and videos
- Update product listings with high-quality images
- Utilise email marketing to promote new products
- Run seasonal promotions and sales
- Participate in relevant trade shows and expos
- Enhance your online store’s user experience
- Use data analytics to target key customer segments
⛳️ Strategy 2: Improve customer engagement
- Implement a customer loyalty programme
- Offer personalised shopping experiences
- Launch a referral programme
- Regularly interact with customers on social media
- Provide excellent customer service
- Capture and display customer reviews and testimonials
- Host webinars or live Q&A sessions
- Send personalised follow-up emails post-purchase
- Engage customers with interactive content like quizzes
- Utilise chatbots for instant customer support
⛳️ Strategy 3: Expand market reach
- Identify and enter new geographical markets
- Launch new products that complement your existing line
- Partner with other brands for cross-promotions
- Sell on additional online marketplaces
- Translate your website and marketing material for new markets
- Offer international shipping options
- Conduct market research to identify new customer needs
- Engage in localised advertising in new markets
- Optimise pricing strategy for different regions
- Collaborate with local influencers in new markets
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
