3 strategies and tactics for Sales Growth

What is a Sales Growth strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Sales Growth strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Building your own Sales Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Sales Growth strategy examples

We've added many examples of Sales Growth tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for increasing sales by 20%

  • ⛳️ Strategy 1: Enhance product visibility

    • Optimise SEO for product pages
    • Invest in targeted online advertising on social media
    • Collaborate with influencers within the industry
    • Increase content marketing through blogs and videos
    • Update product listings with high-quality images
    • Utilise email marketing to promote new products
    • Run seasonal promotions and sales
    • Participate in relevant trade shows and expos
    • Enhance your online store’s user experience
    • Use data analytics to target key customer segments

  • ⛳️ Strategy 2: Improve customer engagement

    • Implement a customer loyalty programme
    • Offer personalised shopping experiences
    • Launch a referral programme
    • Regularly interact with customers on social media
    • Provide excellent customer service
    • Capture and display customer reviews and testimonials
    • Host webinars or live Q&A sessions
    • Send personalised follow-up emails post-purchase
    • Engage customers with interactive content like quizzes
    • Utilise chatbots for instant customer support

  • ⛳️ Strategy 3: Expand market reach

    • Identify and enter new geographical markets
    • Launch new products that complement your existing line
    • Partner with other brands for cross-promotions
    • Sell on additional online marketplaces
    • Translate your website and marketing material for new markets
    • Offer international shipping options
    • Conduct market research to identify new customer needs
    • Engage in localised advertising in new markets
    • Optimise pricing strategy for different regions
    • Collaborate with local influencers in new markets
sales-growthmarket-expansionmarketing-managercustomer-service-representativemarketing-teamsales-team
Implement these strategies

Strategies and tactics for achieving brand unit sales growth versus competitor

  • ⛳️ Strategy 1: Enhance product visibility

    • Invest in online and offline advertising campaigns
    • Collaborate with influencers to promote the brand
    • Participate in trade shows and industry events
    • Improve in-store displays and signage
    • Optimize search engine marketing
    • Launch a social media marketing campaign
    • Distribute product samples at key locations
    • Create engaging content for brand awareness
    • Use customer testimonials in marketing materials
    • Ensure consistent branding across all platforms

  • ⛳️ Strategy 2: Improve product offerings

    • Conduct market research to identify customer needs
    • Innovate new product features based on feedback
    • Enhance the quality of existing products
    • Expand the product range to cover more segments
    • Offer limited-time special editions
    • Provide customisation options
    • Maintain competitive pricing
    • Create bundle deals to increase average purchase value
    • Collaborate with brands for co-branded products
    • Monitor competitor products and adapt accordingly

  • ⛳️ Strategy 3: Boost customer loyalty

    • Implement a customer loyalty programme
    • Offer exclusive discounts to repeat customers
    • Provide exceptional customer service
    • Create a referral programme
    • Engage with customers through social media
    • Solicit and act on customer feedback
    • Develop personalised email marketing campaigns
    • Host exclusive events for loyal customers
    • Reward customers for online reviews and testimonials
    • Ensure timely and efficient order fulfilment
product-visibilitycustomer-loyaltymarketing-managerproduct-developermarketing-teamsales-team
Implement these strategies

Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
partnershipcollaborationmarketing-managerbusiness-developmentmarketingsales
Implement these strategies

Executing your Sales Growth strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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