The objective focuses on achieving cost-effective SEO linkbuilding, crucial for driving organic traffic and improving search engine rankings. Key metrics include Cost Per Link, ensuring budget efficiency, and Domain Authority, indicating the quality of backlinks.
Link Relevancy assesses the thematic match between linking and target sites, while Referral Traffic measures the direct influence on website visits. Finally, SERP Ranking Improvement tracks the effect on keyword positioning, essential for visible online presence.
By optimizing these metrics, businesses can refine their SEO strategies, ensuring impactful and sustainable growth.
Top 5 metrics for Cost-Effective SEO Linkbuilding
1. Cost Per Link
The average amount spent to acquire a single backlink. Calculated by dividing total linkbuilding costs by the number of acquired links.
What good looks like for this metric: Between $100 and $500 USD
How to improve this metric:- Negotiate better rates with linkbuilding providers
- Utilise content marketing to attract natural links
- Focus on building relationships with niche influencers
- Leverage guest posting opportunities
- Optimise internal resources for linkbuilding efforts
2. Domain Authority of Acquired Links
The average domain authority (DA) of the websites providing backlinks. Higher DA indicates better quality links.
What good looks like for this metric: DA 40+
How to improve this metric:- Target websites with high domain authority
- Ensure content is highly relevant and valuable
- Use tools like Moz or Ahrefs to check DA before outreach
- Develop partnerships with authoritative sites
- Create shareable and informative content
3. Link Relevancy
The relevance of the acquired backlinks to your website's niche. Measured by analysing the thematic similarities between the linking site and your own.
What good looks like for this metric: 80%+ relevancy
How to improve this metric:- Identify niche-specific websites for linkbuilding
- Create content that aligns with your target niche
- Use outreach messages relevant to specific niches
- Collaborate with niche influencers
- Conduct detailed competitor backlink analysis
4. Referral Traffic
The quantity of traffic directed to your site from backlinks. Measured in terms of sessions or visits originating from referring sites.
What good looks like for this metric: 10% of total traffic
How to improve this metric:- Focus on high-traffic websites for backlinks
- Ensure backlinks are placed in high-visibility areas
- Track and analyse referral traffic patterns
- Optimise landing pages to convert referral traffic
- Promote content on social media
5. SERP Ranking Improvement
The impact of linkbuilding on your site's search engine results page (SERP) rankings. Measured by the change in position of target keywords.
What good looks like for this metric: 5+ position improvement
How to improve this metric:- Focus on acquiring high-quality backlinks
- Regularly update and optimise content
- Use keywords strategically in anchor texts
- Conduct periodic SERP analysis
- Disavow low-quality or spammy backlinks
How to track Cost-Effective SEO Linkbuilding metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
